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Nielsen TV ratings, door to door agent #4644003
01/23/18 11:23 AM
01/23/18 11:23 AM
Joined: Mar 2012
Posts: 230
Southern NY
MoneyJohn Offline OP
MoneyJohn  Offline OP
Joined: Mar 2012
Posts: 230
Southern NY
Yesterday, a lady stopped by claiming to be Nielsen agent, with a big bag of 'gifts'. She claimed that she had sent letters to our household. I didn't know any of it and I was in the middle of something important so asked her to come tomorrow, until I talk to DW. I wasn't comfortable accepting 'gifts' when I didn't know what this stuff is. So I asked her to bring it tomorrow (i.e. today).

DW noticed the letters but she didn't follow up because we do not have cable. We watch only 2 channels rarely through OTA antenna. Most of the times, none of those channels work but I still kept it as an information source during an inclement weather and internet is out.

I called up that lady in the morning and explained her. I thought she wouldn't be interested that we don't have cable and we really do not watch TV as such to provide any ratings. Still, she insisted that she will stop by to explain. It is a study, there is no requirement of having a cable. I am seriously wondering what kind of study this is that accepts a participant that cannot contribute any data to the study.

Anyone knows what this stuff is? Is it safe for that lady to let in to discuss? Its cold and rainy out, hence asking. Usually, we do not let anyone in but with today's weather.. I am actually very uncomfortable.

I am googling and trying to read some older posts on this stuff but if anyone has experience, would love to hear.

Last edited by MoneyJohn; 01/23/18 11:24 AM.

2015 Subaru Forester 2.5i Premium w/ EyeSight
2006 Nissan Sentra 1.8S Special Edition
Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644006
01/23/18 11:26 AM
01/23/18 11:26 AM
Joined: Mar 2014
Posts: 3,475
NJ
Leo99 Offline
Leo99  Offline
Joined: Mar 2014
Posts: 3,475
NJ
Why even answer the door? I stopped answering the door 10 years ago. It ain't the millionaire knocking to give me money.

I was part of a ratings survey a couple years ago. It was all through the mail. They give you a device that you put in your pocket that "spies" on you and reports back to them TV and radio.

Last edited by Leo99; 01/23/18 11:27 AM.

Without data you're just another person with an opinion. W. E. Deming

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Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644009
01/23/18 11:29 AM
01/23/18 11:29 AM
Joined: May 2014
Posts: 3,826
Columbus,Nebraska
Yah-Tah-Hey Offline
Yah-Tah-Hey  Offline
Joined: May 2014
Posts: 3,826
Columbus,Nebraska
She's selling something.

Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644013
01/23/18 11:34 AM
01/23/18 11:34 AM
Joined: Apr 2012
Posts: 5,578
MA
Wolf359 Online content
Wolf359  Online Content
Joined: Apr 2012
Posts: 5,578
MA
If you're trying to determine how many people watch, your sample needs to include people that don't watch.

Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644032
01/23/18 12:00 PM
01/23/18 12:00 PM
Joined: Jun 2015
Posts: 4,412
New England
Virtus_Probi Offline
Virtus_Probi  Offline
Joined: Jun 2015
Posts: 4,412
New England
There are a few accounts online that tell similar stories about what turned out to be real Nielsen people...I guess they can be extremely persistent.

Certainly can't trust everything you read online, but I'm guessing it's the real deal if they sent you letters in advance.


2014 Forester XT, 90000 miles
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Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644037
01/23/18 12:07 PM
01/23/18 12:07 PM
Joined: Jun 2002
Posts: 12,642
The Motor City
Kestas Offline
Kestas  Offline
Joined: Jun 2002
Posts: 12,642
The Motor City
As Wolf mentioned, they are persistent with you because they want to maintain the integrity of their statistical sampling... assuming she truly represents Nielsen. Apparently they study more than which channels are watched by whom.

Our family participated back in 1979, when we had to document our TV use manually in 15 minute increments.

Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644038
01/23/18 12:07 PM
01/23/18 12:07 PM
Joined: Mar 2017
Posts: 6,486
...
PimTac Offline
PimTac  Offline
Joined: Mar 2017
Posts: 6,486
...
I trust no one who cold calls, period.


Cannot see signatures any longer so it doesn’t matter.
Re: Nielsen TV ratings, door to door agent [Re: Leo99] #4644043
01/23/18 12:18 PM
01/23/18 12:18 PM
Joined: Nov 2009
Posts: 1,915
Ontario Canada
cjcride Offline
cjcride  Offline
Joined: Nov 2009
Posts: 1,915
Ontario Canada
Originally Posted By: Leo99
It ain't the millionaire knocking to give me money.

Good way to look at it.

Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644082
01/23/18 01:21 PM
01/23/18 01:21 PM
Joined: Dec 2006
Posts: 490
Phladelphia
NYSteve Offline
NYSteve  Offline
Joined: Dec 2006
Posts: 490
Phladelphia
Guy in the business here. Yes, Nielsen is very interested in Over-The-Air HHs, as the number of pay-tv (cable, satellite, etc) households decline.

Over the Air viewing HHs are really important to gather data on viewing for digital subchannels such as 7.2 etc and also your viewership of over the top services like netflix and amazon.

I always joke with my new hires that TV is a lot like being stuck in 1992. Neilsen door to door sales in 2018 doesn't seem so weird thinking of it that way.

PS - Neilsen ratings drive about $70Billion worth of TV advertising and multiples more based on programming decisions. There are only about 40,000 Nielsen panel Households in the US.

Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644086
01/23/18 01:25 PM
01/23/18 01:25 PM
Joined: Apr 2010
Posts: 4,553
Storrs, Connecticut
jeepman3071 Offline
jeepman3071  Offline
Joined: Apr 2010
Posts: 4,553
Storrs, Connecticut
Tell them you are not interested. If they come back or refuse to leave, tell them the next step is law enforcement.


2000 Jeep Cherokee 4.0L (181k) - Pennzoil 10w30, Napa Gold 1516, Magnefine trans filter
2009 BMW 328i (36k) - Castrol Edge Euro 0w40, MANN HU816X
Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644088
01/23/18 01:28 PM
01/23/18 01:28 PM
Joined: Dec 2006
Posts: 2,827
Columbus, Ohio
John_K Offline
John_K  Offline
Joined: Dec 2006
Posts: 2,827
Columbus, Ohio
I did this a couple years and everything was done through the mail. We got paid monthly and a couple freebies up front. They did tell me that even not watching is important to the ratings. Sounds a little funny though.


2009 Mercury Grand Marquis, 8 cyl auto, 83xxx miles, PU/Fram Ultra
2005 Hyundai Sonata, 4 cyl auto, 96xxx miles, Maxlife/OEM Filter
Current oil stash: 519 qts.


Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn] #4644095
01/23/18 01:42 PM
01/23/18 01:42 PM
Joined: Dec 2006
Posts: 19,111
Dallas,Tx USA
aquariuscsm Offline
aquariuscsm  Offline
Joined: Dec 2006
Posts: 19,111
Dallas,Tx USA
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.


1996 Nissan 300ZX 5-speed,Arctic Pearl(#175 of 300)
Quaker State Ultimate Durability 10W30
2012 Honda Accord Coupe EX-L 2.4,auto,San Marino Red
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Re: Nielsen TV ratings, door to door agent [Re: aquariuscsm] #4644102
01/23/18 01:53 PM
01/23/18 01:53 PM
Joined: Jun 2002
Posts: 1,932
Texas
Bud Offline
Bud  Offline
Joined: Jun 2002
Posts: 1,932
Texas
Originally Posted By: aquariuscsm
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.


If I check the camera and see Ed McMahon at the door, something is seriously wrong.


2016 Honda Pilot EX-L with NAVI.....Mobil 1 0w20 AFE and Honda OEM Filter
Re: Nielsen TV ratings, door to door agent [Re: Bud] #4644128
01/23/18 02:33 PM
01/23/18 02:33 PM
Joined: Jun 2015
Posts: 4,412
New England
Virtus_Probi Offline
Virtus_Probi  Offline
Joined: Jun 2015
Posts: 4,412
New England
Originally Posted By: Bud
Originally Posted By: aquariuscsm
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.

If I check the camera and see Ed McMahon at the door, something is seriously wrong.

Yeah, Ed McMahon visiting would be a really bad sign...


2014 Forester XT, 90000 miles
Last Change;
M1 5W30 d1G2
Tokyo Roki 15208AA170 filter
Re: Nielsen TV ratings, door to door agent [Re: Virtus_Probi] #4644218
01/23/18 05:00 PM
01/23/18 05:00 PM
Joined: Apr 2012
Posts: 5,578
MA
Wolf359 Online content
Wolf359  Online Content
Joined: Apr 2012
Posts: 5,578
MA
Originally Posted By: Virtus_Probi
Originally Posted By: Bud
Originally Posted By: aquariuscsm
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.

If I check the camera and see Ed McMahon at the door, something is seriously wrong.

Yeah, Ed McMahon visiting would be a really bad sign...


Yeah, that'd be a sign that the zombie apocalypse is upon us.

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