Recent Topics
Valvoline 2 Cycle TC-W3 Marine Oil - 6qt - $20
by Jimzz
06/25/18 10:45 AM
Plumbing/Bldg Experts: Cause of Wet Slab?
by LoneRanger
06/25/18 10:13 AM
How to CONFIRM the Country of Manufacture
by Ed_Flecko
06/25/18 09:58 AM
Replacing trans oil seal
by redhat
06/25/18 09:50 AM
VW diesels sitting in huge lots waiting......
by ZZman
06/25/18 09:09 AM
DTD/DT Independence Day Promos
by Sayjac
06/25/18 08:39 AM
It's AMSOILŪ, not Amsoil
by Rat407
06/25/18 06:39 AM
VW Passat 2007
by madRiver
06/25/18 06:18 AM
Review: CVJ Remanufactured CV Axles
by The Critic
06/25/18 03:40 AM
Towing without 85w140?
by OilFilters
06/25/18 03:07 AM
2015 VW GTI autobahn oil questions
by Skyalbo
06/24/18 11:28 PM
Corrosion in the garage - salt or humidity?
by Kurtatron
06/24/18 11:13 PM
Darn dogs
by AZjeff
06/24/18 10:21 PM
New GC?
by Bullwinkle007
06/24/18 10:04 PM
The guy with the plexiglass head on you tube
by andyd
06/24/18 09:21 PM
'07 Pacifica Timing Belt Replacement success
by 92saturnsl2
06/24/18 09:10 PM
SAE 90 v 85/140
by Knuckle078
06/24/18 09:10 PM
Mobil 1 5W30-HM 5,011 mi, 1999 Ford Escort
by WA1DH
06/24/18 08:45 PM
Schaeffer's oil reviews on Amazon
by zfasts03
06/24/18 07:41 PM
Decent MP3 player
by Ed_T
06/24/18 07:08 PM
Newest Members
dhy808, ROD_Z, lozpxs, danthemanx07, FunktasticLucky
65319 Registered Users
Who's Online
94 registered (853okg, 2015_PSD, ALR, 1JZ_E46, 2012AccentSE, 5 invisible), 1632 Guests and 52 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
65319 Members
67 Forums
285965 Topics
4772132 Posts

Max Online: 3590 @ 01/24/17 08:07 PM
Donate to BITOG
Page 1 of 2 1 2 >
Topic Options
#4644003 - 01/23/18 11:23 AM Nielsen TV ratings, door to door agent
MoneyJohn Offline


Registered: 03/01/12
Posts: 173
Loc: Southern NY
Yesterday, a lady stopped by claiming to be Nielsen agent, with a big bag of 'gifts'. She claimed that she had sent letters to our household. I didn't know any of it and I was in the middle of something important so asked her to come tomorrow, until I talk to DW. I wasn't comfortable accepting 'gifts' when I didn't know what this stuff is. So I asked her to bring it tomorrow (i.e. today).

DW noticed the letters but she didn't follow up because we do not have cable. We watch only 2 channels rarely through OTA antenna. Most of the times, none of those channels work but I still kept it as an information source during an inclement weather and internet is out.

I called up that lady in the morning and explained her. I thought she wouldn't be interested that we don't have cable and we really do not watch TV as such to provide any ratings. Still, she insisted that she will stop by to explain. It is a study, there is no requirement of having a cable. I am seriously wondering what kind of study this is that accepts a participant that cannot contribute any data to the study.

Anyone knows what this stuff is? Is it safe for that lady to let in to discuss? Its cold and rainy out, hence asking. Usually, we do not let anyone in but with today's weather.. I am actually very uncomfortable.

I am googling and trying to read some older posts on this stuff but if anyone has experience, would love to hear.


Edited by MoneyJohn (01/23/18 11:24 AM)
_________________________
2015 Subaru Forester 2.5i Premium w/ EyeSight
2006 Nissan Sentra 1.8S Special Edition

Top
#4644006 - 01/23/18 11:26 AM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
Leo99 Offline


Registered: 03/30/14
Posts: 3052
Loc: NJ
Why even answer the door? I stopped answering the door 10 years ago. It ain't the millionaire knocking to give me money.

I was part of a ratings survey a couple years ago. It was all through the mail. They give you a device that you put in your pocket that "spies" on you and reports back to them TV and radio.


Edited by Leo99 (01/23/18 11:27 AM)
_________________________
Without data you're just another person with an opinion. W. E. Deming

2003 Corolla 250,000 miles
2004 Rav4 359,000 miles
2015 Camry 59,000 miles

Top
#4644009 - 01/23/18 11:29 AM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
Yah-Tah-Hey Online   content


Registered: 05/26/14
Posts: 3414
Loc: Columbus,Nebraska
She's selling something.

Top
#4644013 - 01/23/18 11:34 AM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
Wolf359 Offline


Registered: 04/27/12
Posts: 4774
Loc: MA
If you're trying to determine how many people watch, your sample needs to include people that don't watch.

Top
#4644032 - 01/23/18 12:00 PM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
Virtus_Probi Offline


Registered: 06/25/15
Posts: 3972
Loc: New England
There are a few accounts online that tell similar stories about what turned out to be real Nielsen people...I guess they can be extremely persistent.

Certainly can't trust everything you read online, but I'm guessing it's the real deal if they sent you letters in advance.
_________________________
2014 Forester XT, 80500 miles
Last Change;
Valvoline Full Synthetic 5W30 d1G2
Tokyo Roki 15208AA170 filter

Top
#4644037 - 01/23/18 12:07 PM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
Kestas Online   content



Registered: 06/04/02
Posts: 12343
Loc: The Motor City
As Wolf mentioned, they are persistent with you because they want to maintain the integrity of their statistical sampling... assuming she truly represents Nielsen. Apparently they study more than which channels are watched by whom.

Our family participated back in 1979, when we had to document our TV use manually in 15 minute increments.

Top
#4644038 - 01/23/18 12:07 PM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
PimTac Online   content


Registered: 03/04/17
Posts: 4344
Loc: Soviet State of Washington
I trust no one who cold calls, period.
_________________________
2017 Mazda CX-5 Grand Touring

Valvoline Advanced Synthetic 0w20
Mobil 1 M108A EP filter


Top
#4644043 - 01/23/18 12:18 PM Re: Nielsen TV ratings, door to door agent [Re: Leo99]
cjcride Offline


Registered: 11/06/09
Posts: 1815
Loc: Ontario Canada
Originally Posted By: Leo99
It ain't the millionaire knocking to give me money.

Good way to look at it.

Top
#4644082 - 01/23/18 01:21 PM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
NYSteve Offline


Registered: 12/26/06
Posts: 455
Loc: Killadelphia
Guy in the business here. Yes, Nielsen is very interested in Over-The-Air HHs, as the number of pay-tv (cable, satellite, etc) households decline.

Over the Air viewing HHs are really important to gather data on viewing for digital subchannels such as 7.2 etc and also your viewership of over the top services like netflix and amazon.

I always joke with my new hires that TV is a lot like being stuck in 1992. Neilsen door to door sales in 2018 doesn't seem so weird thinking of it that way.

PS - Neilsen ratings drive about $70Billion worth of TV advertising and multiples more based on programming decisions. There are only about 40,000 Nielsen panel Households in the US.

Top
#4644086 - 01/23/18 01:25 PM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
jeepman3071 Offline


Registered: 04/15/10
Posts: 4220
Loc: Storrs, Connecticut
Tell them you are not interested. If they come back or refuse to leave, tell them the next step is law enforcement.
_________________________
2000 Jeep Cherokee 4.0L (180k) - Pennzoil 10w30, Napa Gold 1516, Magnefine trans filter
2009 BMW 328i (32k) - Castrol Edge Euro 0w40, MANN HU816X

Top
#4644088 - 01/23/18 01:28 PM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
John_K Offline


Registered: 12/08/06
Posts: 2713
Loc: Columbus, Ohio
I did this a couple years and everything was done through the mail. We got paid monthly and a couple freebies up front. They did tell me that even not watching is important to the ratings. Sounds a little funny though.
_________________________
2009 Mercury Grand Marquis, 8 cyl auto, 80xxx miles, PU
2005 Hyundai Sonata, 4 cyl auto, 93xxx miles, Maxlife
Current oil stash: 517 qts.



Top
#4644095 - 01/23/18 01:42 PM Re: Nielsen TV ratings, door to door agent [Re: MoneyJohn]
aquariuscsm Offline


Registered: 12/30/06
Posts: 18183
Loc: Dallas,Tx USA
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.
_________________________
1996 Nissan 300ZX 5-speed,Arctic Pearl(#175 of 300)
Quaker State Ultimate Durability 10W30
2012 Honda Accord Coupe EX-L 2.4,auto,San Marino Red
Pennzoil Platinum 0W20



Top
#4644102 - 01/23/18 01:53 PM Re: Nielsen TV ratings, door to door agent [Re: aquariuscsm]
Bud Offline


Registered: 06/04/02
Posts: 1726
Loc: Texas
Originally Posted By: aquariuscsm
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.


If I check the camera and see Ed McMahon at the door, something is seriously wrong.
_________________________
2016 Honda Pilot EX-L with NAV.....Mobil 1 0w20 AFE and Ultra XG7317

Top
#4644128 - 01/23/18 02:33 PM Re: Nielsen TV ratings, door to door agent [Re: Bud]
Virtus_Probi Offline


Registered: 06/25/15
Posts: 3972
Loc: New England
Originally Posted By: Bud
Originally Posted By: aquariuscsm
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.

If I check the camera and see Ed McMahon at the door, something is seriously wrong.

Yeah, Ed McMahon visiting would be a really bad sign...
_________________________
2014 Forester XT, 80500 miles
Last Change;
Valvoline Full Synthetic 5W30 d1G2
Tokyo Roki 15208AA170 filter

Top
#4644218 - 01/23/18 05:00 PM Re: Nielsen TV ratings, door to door agent [Re: Virtus_Probi]
Wolf359 Offline


Registered: 04/27/12
Posts: 4774
Loc: MA
Originally Posted By: Virtus_Probi
Originally Posted By: Bud
Originally Posted By: aquariuscsm
Unless she's hot or it's Ed McMahon with PCH check in hand,don't answer the door.

If I check the camera and see Ed McMahon at the door, something is seriously wrong.

Yeah, Ed McMahon visiting would be a really bad sign...


Yeah, that'd be a sign that the zombie apocalypse is upon us.

Top
Page 1 of 2 1 2 >