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#4607013 - 12/18/17 09:07 AM why no supertech in walmart oil change specials?
jstert Offline


Registered: 09/14/15
Posts: 127
Loc: ne atlantic coast & sw desert
i have always wondered, why does walmart never seem to feature its own supertech brand in its oil change specials? for close to its current $20 conventional quaker state green bottle special couldnt wm offer a semi or full synthetic supertech special? i know that oil makers offer incentives to wm for pushing their brands as specials, but by not headlining supertech wm sends a subliminal message to consumers that its supertech is second class.
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#4607017 - 12/18/17 09:12 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
old1 Offline


Registered: 01/04/11
Posts: 1001
Loc: Columbus Nebraska
Not that I have ever had oil changed at Walmart, but I have wondered the same thing. Quaker State must really give them a good deal.
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#4607018 - 12/18/17 09:14 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
skyactiv Offline


Registered: 03/02/13
Posts: 4404
Loc: The Midwest
It comes down to marketing. The average oil change customer wouldn't trust the oil. A lot of people don't trust Wal-mart to do a proper oil change on top of that.
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#4607024 - 12/18/17 09:25 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
mrsilv04 Offline


Registered: 12/08/06
Posts: 8275
Loc: Illinois
They're playing off of name recognition. Most consumers will recognize "Quaker State", and view it as a quality product. Add in that it is $19.88, and it is a winner.

W*M is buying the QS in bulk, and getting a great deal on it. And SOPUS is getting some advertising out of it as well.

Of course, you really don't know what they're *actually* selling to W*M. Instead of QSAD, it could really be Formula Shell.

Getting ST oil in bulk from the current vendors would add additional complexity and cost. Plus, some folks don't care about any oil that isn't name brand, regardless of the cost.
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#4607036 - 12/18/17 09:46 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
racer12306 Offline


Registered: 10/06/05
Posts: 2309
Loc: Baltimore, MD
Walmart doesn't care as long as the dollars flow.

They aren't trying to get someone who "only uses Castrol" to buy SuperTech. SuperTech is there because it's cheap.
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#4607042 - 12/18/17 09:50 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
Rand Offline


Registered: 08/20/03
Posts: 12651
Loc: NE,Ohio
Doesnt walmart use those bulk boxes for oil unless you purchase "upgraded" oil options?

Maybe supertech not available in that packaging?
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#4607050 - 12/18/17 09:55 AM Re: why no supertech in walmart oil change specials? [Re: skyactiv]
Gebo Offline


Registered: 09/18/02
Posts: 2127
Loc: VA
Originally Posted By: skyactiv
It comes down to marketing. The average oil change customer wouldn't trust the oil. A lot of people don't trust Wal-mart to do a proper oil change on top of that.


I'm with you. In the past I have helped some older ladies (widows in church) maintain their cars. It amazed me when I went to get the oil filter for their cars and very often (2 out of 3) they had the wrong oil filter on their cars. They had been using the local Walmart for oil changes. Now, did it hurt anything? I don't know.

This made no sense to me.
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#4607099 - 12/18/17 10:46 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
otis24 Offline


Registered: 10/30/05
Posts: 1656
Loc: South Dakota
It seems like I remember WM offering a SuperTech change. I could be wrong. Do they even do a $19 oil change anymore? I was just at WM this past weekend getting some tires mounted and balanced. It seems like their "feature" oil change was $35 and Synthetic oil change was about $45.
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#4607155 - 12/18/17 11:37 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
csandste Offline


Registered: 05/31/02
Posts: 1186
Loc: St. Peters, Missouri
They used to offer bottled ST plus a Fram filter for a bit over $10 about a decade ago. This was back in the "Orange Can of Death" fear days and I used to insist on a swap over to a ST Champ filter. I'm sure bulk QS is probably no more expensive to them.
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#4607165 - 12/18/17 11:43 AM Re: why no supertech in walmart oil change specials? [Re: Gebo]
Linctex Offline


Registered: 12/31/16
Posts: 6148
Loc: Waco, TX
Originally Posted By: Gebo
It amazed me when I went to get the oil filter for their cars and very often (2 out of 3) they had the wrong oil filter on their cars. They had been using the local Walmart for oil changes. Now, did it hurt anything? I don't know.


Wrong HOW?!?

Wrong threads... or just "smaller than usual"

THE TREND AT OIL CHANGE SHOPS IS LESS INVENTORY, AND THE MEANS A "SMALLER FILTER THAT STILL FITS & WORKS" IS NOW THE NEW STANDARD.

Darrn caps lock... oh well.

The smaller FL-500S size filter pretty much always gets installed in place of the larger FL-820S filter....
I am sure others do as well..... though I have yet to see someone place a PH3614 where a PH8A would usually be.
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#4607170 - 12/18/17 11:47 AM Re: why no supertech in walmart oil change specials? [Re: jstert]
raytseng Offline


Registered: 12/11/08
Posts: 2340
Loc: CA
and if they see you every 3months/3000miles the small filter probably is fine.

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#4607239 - 12/18/17 12:43 PM Re: why no supertech in walmart oil change specials? [Re: jstert]
WyrTwister Offline


Registered: 01/13/13
Posts: 1531
Loc: Texas
I was at a local Walmart this morning having a battery installed on the work / company truck . Killing time , I was reading the price " board " . Oil change with name brand synthetic oil was $ 49.95 . Dexos blend was $ 39.95 . Can not remember the dino oil change , but it may have been $ 29.95 ?

When we bought the little red 2015 Chevy Sonic , I started to do my own oil changes again . Wifey had been doing dino oil change about 3000 OCI at a quick lube . Doing it myself , I am doing full synthetic for the same price or cheaper than she was paying at the quick lube .
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#4607240 - 12/18/17 12:47 PM Re: why no supertech in walmart oil change specials? [Re: WyrTwister]
ThankYouma Offline


Registered: 12/14/17
Posts: 59
Loc: New York City
Originally Posted By: WyrTwister
I was at a local Walmart this morning having a battery installed on the work / company truck . Killing time , I was reading the price " board " . Oil change with name brand synthetic oil was $ 49.95 . Dexos blend was $ 39.95 . Can not remember the dino oil change , but it may have been $ 29.95 ?

When we bought the little red 2015 Chevy Sonic , I started to do my own oil changes again . Wifey had been doing dino oil change about 3000 OCI at a quick lube . Doing it myself , I am doing full synthetic for the same price or cheaper than she was paying at the quick lube .



Significantly less, as well.

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#4607300 - 12/18/17 01:43 PM Re: why no supertech in walmart oil change specials? [Re: Linctex]
Gebo Offline


Registered: 09/18/02
Posts: 2127
Loc: VA
Originally Posted By: Linctex
Originally Posted By: Gebo
It amazed me when I went to get the oil filter for their cars and very often (2 out of 3) they had the wrong oil filter on their cars. They had been using the local Walmart for oil changes. Now, did it hurt anything? I don't know.


Wrong HOW?!?

Wrong threads... or just "smaller than usual"

THE TREND AT OIL CHANGE SHOPS IS LESS INVENTORY, AND THE MEANS A "SMALLER FILTER THAT STILL FITS & WORKS" IS NOW THE NEW STANDARD.

Darrn caps lock... oh well.

The smaller FL-500S size filter pretty much always gets installed in place of the larger FL-820S filter....
I am sure others do as well..... though I have yet to see someone place a PH3614 where a PH8A would usually be.


Wrong in that when I went to get the filter, the oil filter chart recommended a filter with a different number than was was on the cars.
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#4607315 - 12/18/17 01:57 PM Re: why no supertech in walmart oil change specials? [Re: jstert]
PimTac Online   content


Registered: 03/04/17
Posts: 4325
Loc: Soviet State of Washington
A voa of WalMarts QS oil would be interesting to see. Iíd imagine SOPUS blends it specific for WM due to the cost. Probably not your fatherís Quaker State.
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