Doesn't look like ATF-DW1 - this is definitely a different additive package. Perhaps the frictional properties are the same as ATF-DW1 (and therefore is a better choice than an universal atf), but the anti-wear additives are different. Viscosity is also incorrect for DW1.
The blackstone analyzer basically said the same thing, without saying it. Id be wary of that fluid. Looks like they are trying to pull a fast one on us.