Originally Posted By: Danno
Knowing it is a limited run and knowing Fair Market Value is north of $500k (evidenced by 2 yr hold on resale), why didn't Ford price the car higher initially to avoid the inevitable "flippers" or potential dealer "gouging" ?
because a halo car or halo item is not about profit it is about promoting the brand and letting semi ordinary people have a chance at it. they spin that more here by picking influencers
if they were about maximizing 1 time profit and let the market dictate the price all the cars would just be owned by oligarchs, investors thst would just put the csr in storage, and oil princes and would never be seen by the general public. When seen it would be thought of just as a toy that only rich dbags have versus something a regular person wishes they had. It is underlying signalling.
for a better analogy, nike and other fancy sneakers are the same thing. everyone has a chance to own fancy nikes if you go line up. Nike limit supply and purposely price them lower than market. If they priced it properly at like 2000, no ordinary people could get it, only rich people, and then all the ordinary people would turn on thst peoduct with scorn.
They could also easily just pump up the factory and make more shoes but don't do that either.
Overall the brand marketting gains are worth more than the revenue.