The $0.05 price is a price holder for Advance that means the item should be shipped back or destroyed, and should not be sold.
This happened last year with the Magnatec oil, some clerks said they cannot sell it for that price or they could loose their job (which I seem to remember somebody that used to work there confirmed).
I have so far been able to resist the cheap Idemitsu oil, even though I keep hearing about how great it is.
1994 Honda VT1100C: Peak 15w-40/TG/2500 mile OCI
2002 Ford F150: GTX HM 5w-20/EcoGard Syn/1yr OCI
2012 Scion xB: QSUD 0w-20/CQ Blue/5k OCI