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What's the Skinny on Modern FRAM Filters? #4579316
11/19/17 07:06 PM
11/19/17 07:06 PM
Joined: Nov 2017
Posts: 2
VA
Chevrolet Offline OP
Chevrolet  Offline OP
Joined: Nov 2017
Posts: 2
VA
I remember in the mid 2000s and early 2010s there were a bunch of oil filter tests by bloggers, auto enthusiast websites, and on YouTube channels that compared and contrasted many major brand oil filters by cutting them open and analyzing the amount of filtration media through unraveling it and measuring square footage, counting the number of pleats in the media, analyzing the overall strength and durability of the filtration media, comparing micron ratings, measuring the effectiveness of anti-drainback valves, etc.

I remember FRAM filters consistently tested towards the bottom, and were frequently the worst filters on the list. Here lately FRAM has a multi million dollar advertising campaign active, and I've seen many members of BITOG replying to "what filter should I use" threads with suggestions of FRAM filters. Has FRAM really changed that much or have the advertising campaigns just done their job?

As a relevant side note, I can think of 2 engine builders in my area who to this day will refuse to so much as touch a FRAM filter due to experiences with tearing down multiple motors that had used FRAM filters their whole lives and found them to be excessively sludgy and sometimes even have bits of filter media collecting in the oil galleries like the filters had started to break down. These incidents happened around the same time that FRAM filters were testing badly in amateur "real world" tests.

Also as a relevant side note, to this day O'Reilly Auto Parts keep FRAM filters on the bottom shelf of their stores, and they use the "liquor store" method of categorizing, I. E. the higher up you go on a shelf, the higher the quality the item is supposed to be. Mobil 1 and K&N filters are way up high and FRAM is on the very bottom, even below the cheapo economy store brand filters.

So again, has FRAM done some R&D and improved their filters, or has just the perception changed through millions of ad dollars?

Not trying to smack talk a product. I'm just genuinely interested why FRAM has gone from a laughing stock to something people are recommending, at least from what I've observed lately.

Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579324
11/19/17 07:11 PM
11/19/17 07:11 PM
Joined: Oct 2009
Posts: 3,208
Wet side WA
JohnnyJohnson Offline
JohnnyJohnson  Offline
Joined: Oct 2009
Posts: 3,208
Wet side WA
It appears they decided to stay in business. Competition does strange things when it involves big money.


2004 Corolla 124686
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In: EDGE EP 5W-30 Bosch 3311 122537 7-18-18
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Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579329
11/19/17 07:16 PM
11/19/17 07:16 PM
Joined: Dec 2011
Posts: 4,731
North Carolina
rooflessVW Offline
rooflessVW  Offline
Joined: Dec 2011
Posts: 4,731
North Carolina
Fram XG
Fram TG

See for yourself.


"Zed's dead baby, Zed's dead."
Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579330
11/19/17 07:16 PM
11/19/17 07:16 PM
Joined: Aug 2008
Posts: 18,298
Ontario, Canada
StevieC Online content
StevieC  Online Content
Joined: Aug 2008
Posts: 18,298
Ontario, Canada
I think when a company needs to continue growing a smart company does their research and I'm sure someone stumbled across the cut open pictures and bickering here as well as the market started offering more premium filters for extended OCI's as more mainstream and then decided to do something about it. Like Fram Ultra.

Sure there is still their Orange Can's of Death (Or so it's called) economy filter but they needed to step it up with regards to all the premium filters on the market so as to not loose market share.

They have enormous buying power and can leverage an excellent price on raw materials which is why the Fram Ultra is a heck of a filter but at a decent price.

Just my $0.02 on it...

Last edited by StevieC; 11/19/17 07:17 PM.

'18 Highlander - AMSOIL SS 0w20 / ATF / Severe Gear
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Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579332
11/19/17 07:16 PM
11/19/17 07:16 PM
Joined: Sep 2010
Posts: 7,559
SE Texas
2015_PSD Offline
2015_PSD  Offline
Joined: Sep 2010
Posts: 7,559
SE Texas
welcome

If you perform a search in the oil filter section you will find tons of information about this. FRAM has definitely improved their quality and the Ultra is one of the best, if not the best filter, for the money on the market these days.


2018 MB AMG GLC43 3.0L Coupe - Castrol 0W-40/Purflux
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Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579333
11/19/17 07:16 PM
11/19/17 07:16 PM
Joined: Sep 2015
Posts: 979
PENNSYLVANIA
JeepWJ19 Offline
JeepWJ19  Offline
Joined: Sep 2015
Posts: 979
PENNSYLVANIA
FRAM is GOAT.

/thread


2002 Jeep WJ 4.0 | Mobil 1 HM 5w30 |
TG8A | 2.5" lift | 148k miles

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Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579335
11/19/17 07:20 PM
11/19/17 07:20 PM
Joined: Oct 2005
Posts: 4,394
Atlanta
DuckRyder Offline
DuckRyder  Offline
Joined: Oct 2005
Posts: 4,394
Atlanta
Weeeeeeeeeeeeeeee..... hide


Robert
  • 2007 Toyota Prius Touring
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Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579343
11/19/17 07:24 PM
11/19/17 07:24 PM
Joined: Jul 2013
Posts: 2,207
Outer Banks, NC
NormanBuntz Offline
NormanBuntz  Offline
Joined: Jul 2013
Posts: 2,207
Outer Banks, NC
It would seem as a new member you may be misinformed about the quality of Fram oil filters. As to the testimony of your two "mechanic" friends, how do they know that the two cars they evaluated were not grossly neglected regarding their oil changes? How do they know the Fram filters failed prematurely and were not left on for too long? I am unaware of any posts in this forum that have documented even one Fram oil filter failure, while there have been 50+ reports of torn Purolator oil filters.

It seems that most of what you are relying on is urban legend. And I don't give two hoots about how ORLY lays out its shelves. AA has stopped carrying Quaker State. I guess their oil must be bad.


2017 Honda Odyssey SE, 15K
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Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579351
11/19/17 07:29 PM
11/19/17 07:29 PM
Joined: Nov 2016
Posts: 1,278
WI
HoosierJeeper Offline
HoosierJeeper  Offline
Joined: Nov 2016
Posts: 1,278
WI
Fram is great, Puro is bad and that's basically it.


15 Jeep KL Limited V6: Formula Shell 5W20
07 LR3 SE V8: Maxlife 5W30
05 Jeep KJ Limited: PHM 5W30
96 Jeep XJ Country: STP HM 5W30 (winter)
Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579376
11/19/17 07:55 PM
11/19/17 07:55 PM
Joined: Oct 2004
Posts: 7,958
Cincinnati, OH, USA
bullwinkle Offline
bullwinkle  Offline
Joined: Oct 2004
Posts: 7,958
Cincinnati, OH, USA
Fram started building the Xtended Guard, now known as the Ultra; Purolator responded by building filters that tore their media and chewed up their ADBVs due to non-existent base plate deburring-and made it worse by refusing to respond to any customer service requests. There are other quality producers other than Fram-such as Fleetguard, Royal Purple, Donaldson, and Wix-but none of them offer a filter as good as the Ultra for such a low price.


06 Ram 3500 CTD 4X4(FG Venturi), 93 GMC C3500 6.2, 89 F-450 7.3, 98 XJ 4.0(XG8A), 05 xB(XG3600), 18 Transit 3.7, 03 Merc Grand Marquis 4.6 2V(XG2)
Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579385
11/19/17 08:03 PM
11/19/17 08:03 PM
Joined: Apr 2015
Posts: 165
Canada
Broo Offline
Broo  Offline
Joined: Apr 2015
Posts: 165
Canada
I used to run Fram's orange filters as they were cheaper than any other I could get locally for my truck. Since it doesn't do much mileage per year, I didn't really care.

I now use Motorcraft filters on it. For two reasons : I can get it cheaper online despite adding shipping and the poor currency exchange rate compared to a local buy and it's a little shorter than the PH3600 I ran on it for years, making it a bit easier to install.

If the price was the same, I wouldn't bother and would have kept using Xtra Guard. If I ran high miles yearly on this truck, I would have chosen another however.

Re: What's the Skinny on Modern FRAM Filters? [Re: NormanBuntz] #4579404
11/19/17 08:24 PM
11/19/17 08:24 PM
Joined: Jul 2005
Posts: 30,416
NY
demarpaint Offline
demarpaint  Offline
Joined: Jul 2005
Posts: 30,416
NY
Originally Posted By: NormanBuntz
It would seem as a new member you may be misinformed about the quality of Fram oil filters. As to the testimony of your two "mechanic" friends, how do they know that the two cars they evaluated were not grossly neglected regarding their oil changes? How do they know the Fram filters failed prematurely and were not left on for too long? I am unaware of any posts in this forum that have documented even one Fram oil filter failure, while there have been 50+ reports of torn Purolator oil filters.

It seems that most of what you are relying on is urban legend. And I don't give two hoots about how ORLY lays out its shelves. AA has stopped carrying Quaker State. I guess their oil must be bad.


That's what I'm thinking. Maybe the OP can read the archives and educate the people who are giving bad advise and recommendations. wink


God Bless Our Troops

Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579422
11/19/17 08:36 PM
11/19/17 08:36 PM
Joined: Jan 2007
Posts: 17,501
Clovis, CA
Merkava_4 Offline
Merkava_4  Offline
Joined: Jan 2007
Posts: 17,501
Clovis, CA
The skinny is Fram Ultra is the only Fram worth buying.

Re: What's the Skinny on Modern FRAM Filters? [Re: Chevrolet] #4579435
11/19/17 08:52 PM
11/19/17 08:52 PM
Joined: Mar 2017
Posts: 5,372
Soviet State of Washington
PimTac Offline
PimTac  Offline
Joined: Mar 2017
Posts: 5,372
Soviet State of Washington
Isnít this the second or third thread on this exact subject in the last week?


2017 Mazda CX-5 Grand Touring

Valvoline Advanced Synthetic 0w20
Mobil 1 M108A EP filter

Re: What's the Skinny on Modern FRAM Filters? [Re: NormanBuntz] #4579436
11/19/17 08:52 PM
11/19/17 08:52 PM
Joined: Nov 2017
Posts: 2
VA
Chevrolet Offline OP
Chevrolet  Offline OP
Joined: Nov 2017
Posts: 2
VA
Originally Posted By: NormanBuntz
AA has stopped carrying Quaker State. I guess their oil must be bad.


O'Reilly's has stopped carry QS as well.

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