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Shell doesn't care about marketing regular gas? #4568229
11/08/17 08:41 PM
11/08/17 08:41 PM
Joined: Oct 2015
Posts: 439
MN
TmanP Offline OP
TmanP  Offline OP
Joined: Oct 2015
Posts: 439
MN
As I filled up at a Shell tonight, I noticed something odd: the "base cover" of the pump said "V-Power" in large letters and "Shell" in tiny print, like an afterthought. All other brands advertise, well, their brand there (i.e. BP has a BP logo there). Shell isn't advertising their brand, they're advertising one product. The area by the V-power select button was red to grab your attention, instead of the yellow found elsewhere on the pump. As I was filling up (with Shell regular, no less!) I noticed promotional literature for, you guessed it, V-power Nitro. No mention of their regular gas anywhere, except right above the 87 octane button. Car magazines don't have ads for Shell gas, they have V-power Nitro ads. Anyone else noticed this? BP advertises Invigorate in all grades of their gas. Exxon/Mobil advertise Synergy, again, in all grades. Same deal with Sinclair's Dinocare or Citgo's Triclean. All these companies advertise the quality of their fuels (all octane levels), but Shell advertises its "V-power Nitro" and just happens to sell 87 as an afterthought. Although their regular is Top Tier, they make no mention of it anywhere. It's all about the premium (probably ten percent of their sales).



2012 Toyota Camry 2.5 30,000 mi
2015 Chevy Silverado LT Z71 5.3 V8 30,000 mi
2010 Toyota Sienna 3.5 V6 150,000 mi
Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568242
11/08/17 08:53 PM
11/08/17 08:53 PM
Joined: May 2009
Posts: 246
Hawaii, USA
anndel Offline
anndel  Offline
Joined: May 2009
Posts: 246
Hawaii, USA
Are you serious??? $3.699 per gallon? Shell regular gas in my neighborhood is $3.059/gallon. I always thought when Shell came out with V-power it was for Premium gas only.

Re: Shell doesn't care about marketing regular gas? [Re: anndel] #4568251
11/08/17 08:58 PM
11/08/17 08:58 PM
Joined: Oct 2015
Posts: 439
MN
TmanP Offline OP
TmanP  Offline OP
Joined: Oct 2015
Posts: 439
MN
Oops. This was a pic I found on google. It was $2.44 for regular. And that's what I'm saying- they market V-power, which is premium only, but don't market regular/midgrade at all.


2012 Toyota Camry 2.5 30,000 mi
2015 Chevy Silverado LT Z71 5.3 V8 30,000 mi
2010 Toyota Sienna 3.5 V6 150,000 mi
Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568284
11/08/17 09:25 PM
11/08/17 09:25 PM
Joined: Jan 2006
Posts: 1,023
Ruidoso, NM USA
ammolab Offline
ammolab  Offline
Joined: Jan 2006
Posts: 1,023
Ruidoso, NM USA
The price premium for V-Power exceedes that of most, or all, of top grades of gas significantly everywhere I drive (TX & NM).

They want 80 or 90 cents/gallon more than regular for V-Power. This is why they want to sell it...BIG PROFITS!


2009 Honda CR-V
2011 BMW R1200R
2005 Kaw Ninja 250
1994 Jeep Wrangler 2.5L
2016 Chevy SS Sport Sedan
Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568292
11/08/17 09:28 PM
11/08/17 09:28 PM
Joined: Jun 2003
Posts: 33,071
ME
eljefino Offline
eljefino  Offline
Joined: Jun 2003
Posts: 33,071
ME
Why would you market something everyone needs? You market what they want, and/or your profit center.

Hi, I'm your landlord, and I interrupted your TV for 30 seconds to remind you that you need to get that check in the mail this month. Ciao!

Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568332
11/08/17 10:11 PM
11/08/17 10:11 PM
Joined: Jun 2014
Posts: 1,968
IL
Vern_in_IL Offline
Vern_in_IL  Offline
Joined: Jun 2014
Posts: 1,968
IL
I have decided if you going to Shell, you better have the Fuel Rewards. PEA is nice, love the ad packs, but do you really need it every fuel up?

V-Power is where the profit is, that is why it's advertised. Knowledgeable consumers know Shell is TT.


Honestly, the gas be [censored]. I'm patronizing stations now that offer FREE AIR. I find it downright retarded to pay for compressed air, especially when the money they force you to pay goes to a "charity" which is a scam.

Last edited by Vern_in_IL; 11/08/17 10:19 PM.
Re: Shell doesn't care about marketing regular gas? [Re: Vern_in_IL] #4568414
11/08/17 11:37 PM
11/08/17 11:37 PM
Joined: Aug 2004
Posts: 4,629
Katy, Republic of Texas
blupupher Offline
blupupher  Offline
Joined: Aug 2004
Posts: 4,629
Katy, Republic of Texas
Originally Posted By: Vern_in_IL
I have decided if you going to Shell, you better have the Fuel Rewards. PEA is nice, love the ad packs, but do you really need it every fuel up?
...

Yeah, the only time I fuel up at Shell is when I use my Fuel Rewards card. The closest Shell to me is about $0.10 more a gallon than other nearby places, and that is the cash price (credit is another $0.10 more).

And as said, The Shell Premium is a good $0.30 more expensive than other stations premium price.


1994 Honda VT1100: Peak 15w-40/PSL/2500 mile OCI
2002 Ford F150: GTX HM 5w-20/EcoGard Syn/1yr OCI
2012 Scion xB: QSUD 0w-20/CQ Blue/5k OCI

Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568434
11/09/17 01:32 AM
11/09/17 01:32 AM
Joined: Dec 2010
Posts: 790
Romania
Andy636 Offline
Andy636  Offline
Joined: Dec 2010
Posts: 790
Romania
Stop whining about your gas prices, if I post a pic of 6$/gallon from my neck of the woods half of you will have a stroke :))))

Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568491
11/09/17 06:40 AM
11/09/17 06:40 AM
Joined: Aug 2008
Posts: 18,287
Ontario, Canada
StevieC Offline
StevieC  Offline
Joined: Aug 2008
Posts: 18,287
Ontario, Canada
It's $4/Gallon in Ontario, Canada at the moment and we are an oil rich country. Go Figure!


'18 Highlander - AMSOIL SS 0w20 / ATF / Severe Gear
'06 Santa Fe - 535,000km AMSOIL SS 0w30 / ATF (R.I.P)
Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568532
11/09/17 07:54 AM
11/09/17 07:54 AM
Joined: Jun 2015
Posts: 4,225
New England
Virtus_Probi Offline
Virtus_Probi  Offline
Joined: Jun 2015
Posts: 4,225
New England
My Fuel Rewards card used to be great for me, was a minimum of 10 cents off per gallon and I would build up extra discounts buying lunch at the Shell station next to my gym...I was already doing this before I got the discount card, so whatever extra I got off on gas was just gravy to me. I almost never bought gas at this station because the pumps were horribly cramped and the whole place looked pretty old.
Now my minimum discount is only 5 cents per gallon, I go to a different gym due to changing jobs (actually walk to my new gym, loving that) and don't dine on Shell cuisine, and the Shell where I actually bought gas is out of my way with my new commute. I was going to switch to a Mobil sort of between home and work, one that a deceased neighbor used to own, but I had a terrible experience last time I went there...the buttons on the pump didn't really work, the paper was empty so I had to go inside for a receipt, and the cashier rolled his eyes at me after I stood in line because I was bothering him and not even buying anything from the convenience store. Guess my search for a new station continues.

Shell pushing V-Power can only mean that it is a higher margin product than regular and they really want people who don't "need" it to buy it anyway. They must have bribed the mechanics at my local Subaru dealer because those guys told me that I couldn't come and whine to them if I used anything other than 93 V-Power and my FXT didn't run well! That was their explanation for my car being hard to start when it was fairly new, I was using bad gas...well, until the new ECU program came out, and I was already running V-Power at the time.


2014 Forester XT, 86000 miles
Last Change;
M1 5W30 d1G2
Tokyo Roki 15208AA170 filter
Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568567
11/09/17 08:52 AM
11/09/17 08:52 AM
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
Johnny2Bad Offline
Johnny2Bad  Offline
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
V-power 93 is 10c a litre more than regular here ($C 38c per USGallon). Husky Oil sells a 94 premium, but most stations are 93.

Regular has been fluctuating lately around here (Saskatchewan Canada), from a low of 0.90 to a high of 1.10L for Top Tier Certified. That is $C so account for the exchange rate (all oil and gas is priced in $USD throughout the system from well to pump) and the smaller size of the USG vs Imperial Gallon and you get:

Regular:
0.904 x 3.8L = $C 3.435 x today's exchange rate [9Nov17] = $US 2.68/USG
1.109 x 3.8L = $C 4.21 x today's exchange rate = $US 3.29/USG

Premium is 1.19.9 today = $C 4.56 x today's exchange rate = $US 3.56/USG

... so $US 27cents more than regular

I used 3.8L per USG, the actual conversion rate is 3.785411784, so those prices/gallon in $US would be a few pennies less
Imperial Gallons are 4.54 litres; the USG was never used in Canada

People in Ontario (the other poster above) get their fuel from offshore (Venesuela, Saudi Arabia) or from the US Midwest; we get ours from, well, right here. Back in the early 80's the Pierre Trudeau government enacted the National Energy Plan, which dictated that western Canadian oil and gas doesn't go to eastern Canada (Ontario is considered "East" here, while it would be "Midwest" in the US), although some of it gets to Chicago and up to Ontario that way. But their demand can't be met by that alone.


'57 FL Straight 50 wt
'90 Miata 1.8L w/Rotrex Supercharger [Mobil1 0W-40]
'96 Ram 1500 [3.7L Mobil1 0W-20 / 1L 15W-50]
'01 PT Cruiser [Mobil1 0W-40]
Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568579
11/09/17 09:11 AM
11/09/17 09:11 AM
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
Johnny2Bad Offline
Johnny2Bad  Offline
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
Originally Posted By: StevieC
It's $4/Gallon in Ontario, Canada at the moment and we are an oil rich country. Go Figure!


You can thank Pierre. Western Canadians would be happy to sell you product from our "Oil Rich Country", but with the NEP he insured that we can't sell to Ontario or east, and now that every third idiot fights any new pipeline proposal, it will never happen. Note that Atlantic Canada offshore oil goes to the US Eastern Starboard, also as a result of the NEP. Just so you know who to blame.

Enjoy your Arab and Banana Republic oil, you're stuck with it. And even 35 years later, it's still the reason you can't get elected as a Federal Liberal west of the Ontario/Manitoba border.

Note as well, no matter where in North America you live (there are about seven separate and distinct oil markets, and it's rare for product to move from one retail after-refinery market to another) that this is the time of year when the changeover to winter formula gas happens, which requires a brief shutdown of refineries, which drives up demand and therefore, prices.

Diesel is currently $C 102.9 here, by the way ($US 3.04/USG)


'57 FL Straight 50 wt
'90 Miata 1.8L w/Rotrex Supercharger [Mobil1 0W-40]
'96 Ram 1500 [3.7L Mobil1 0W-20 / 1L 15W-50]
'01 PT Cruiser [Mobil1 0W-40]
Re: Shell doesn't care about marketing regular gas? [Re: Vern_in_IL] #4568589
11/09/17 09:20 AM
11/09/17 09:20 AM
Joined: Dec 2004
Posts: 2,525
Chicago Area
opus1 Online content
opus1  Online Content
Joined: Dec 2004
Posts: 2,525
Chicago Area
Originally Posted By: Vern_in_IL
I have decided if you going to Shell, you better have the Fuel Rewards. PEA is nice, love the ad packs, but do you really need it every fuel up?

V-Power is where the profit is, that is why it's advertised. Knowledgeable consumers know Shell is TT.


Honestly, the gas be [censored]. I'm patronizing stations now that offer FREE AIR. I find it downright retarded to pay for compressed air, especially when the money they force you to pay goes to a "charity" which is a scam.
Interesting. In my area Shell regular is competitive with the other stations without Fuel Rewards.


Current Fleet:

2010 Hyundai Sonata GLS
2009 Chevy Cobalt SS Sedan (yes,the turbo)
2002 Dodge Dakota SXT Club Cab
1994 Ford Ranger XLT (RIP, Dad)
Re: Shell doesn't care about marketing regular gas? [Re: opus1] #4568593
11/09/17 09:23 AM
11/09/17 09:23 AM
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
Johnny2Bad Offline
Johnny2Bad  Offline
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
Originally Posted By: opus1
Originally Posted By: Vern_in_IL
I have decided if you going to Shell, you better have the Fuel Rewards. PEA is nice, love the ad packs, but do you really need it every fuel up?

V-Power is where the profit is, that is why it's advertised. Knowledgeable consumers know Shell is TT.


Honestly, the gas be [censored]. I'm patronizing stations now that offer FREE AIR. I find it downright retarded to pay for compressed air, especially when the money they force you to pay goes to a "charity" which is a scam.
Interesting. In my area Shell regular is competitive with the other stations without Fuel Rewards.


Same here, plus Shell pays out AirMiles (you don't have that in the US) which are worth 10c each, and you get 10 per $20 if you fill with Premium (a dollar off per C$20 spent, basically).

I'm with you on the Air, although the "Charity" line is a new one to me. No corporation "gives" to charity when it's a byproduct of a sale; YOU are the one giving to charity, one not of your choice, with no tax receipt for your efforts (although true charity doesn't involve any reward, but still, when it's forced on you, that's different).

The Shell stations, by the way, all offer free air here, and free car washes if you buy enough gas.

Shell uses a slightly different (proprietary) additive package than other Top Tier vendors (most use a Techron-based package) but apparently it's excellent, so just as a FYI. But it's part of the reason they market V-Power as different from other brand fuels, as it is, actually, different than other brands.


'57 FL Straight 50 wt
'90 Miata 1.8L w/Rotrex Supercharger [Mobil1 0W-40]
'96 Ram 1500 [3.7L Mobil1 0W-20 / 1L 15W-50]
'01 PT Cruiser [Mobil1 0W-40]
Re: Shell doesn't care about marketing regular gas? [Re: TmanP] #4568873
11/09/17 01:32 PM
11/09/17 01:32 PM
Joined: Jan 2017
Posts: 331
Texas,USA
ATex7239 Offline
ATex7239  Offline
Joined: Jan 2017
Posts: 331
Texas,USA
Shell around here with the 10 cents off for Kroger points, typically, equals Chevron, Texaco, and QT prices. So, for us it is more about convenience than anything.


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