They may have bought the old molds from Michelin.
Never heard of them, but you have an entry for the "weird private label tire name" thread.
No he doesn't. Nothing wrong with that name. Makes perfect sense for a snow tyre.
Are you SURE its Chinese?
I used to have a scooter here that came with the following slogan on the side"We reach for the sky. Neither does civilisation"
Now THAT is what I call Chinglish.