I remember it well. A local mechanic that had a radio show said that he ran it in his car, and then drained the oil and drove his car for 20 minutes without oil, and the engine had no damage. He seemed like an honest guy. Tribotech says they use patented technology, but they won't tell you the patent number. After a couple of emails back and forth with them, I decided not to buy any.
Experts are often wrong, but rarely in doubt.