In a local auto parts store recently and saw this. Considered it cool enough to share...
Mobil 1 Cut Away Display Filter
- Thread starter bandz7
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Thanks for sharing.
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Not a fully premium oil filter, yet marketed and priced that way. They rely on fooling people. A top-of-the-line oil filter would have a wire-backed full-synthetic media.
Not a fully premium oil filter, yet marketed and priced that way. They rely on fooling people. A top-of-the-line oil filter would have a wire-backed full-synthetic media.
Originally Posted By: oil_film_movies
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Not a fully premium oil filter, yet marketed and priced that way. They rely on fooling people. A top-of-the-line oil filter would have a wire-backed full-synthetic media.
Read Fleetguards website about their thoughts on glass fiber media. Very interesting.
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Not a fully premium oil filter, yet marketed and priced that way. They rely on fooling people. A top-of-the-line oil filter would have a wire-backed full-synthetic media.
Read Fleetguards website about their thoughts on glass fiber media. Very interesting.
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I have cut a few open. - That material is far tougher than many filters out there.
This filter is probably very old. Some of the filters in this store have been there for probably 10 years
Originally Posted By: oil_film_movies
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Only a trained BITOG guy would know that ... they don't count on that happening.
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Only a trained BITOG guy would know that ... they don't count on that happening.
There are some who feel a blend is best as the non synthetic can absorb and synthetic cannot.
Originally Posted By: ZeeOSix
Originally Posted By: oil_film_movies
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Only a trained BITOG guy would know that ... they don't count on that happening.
ExxonMobil has always listed on their website (and continue to do so today) that the filter media is a blend:
Quote:
Our advanced performance oil filters use synthetic blend media, which leave your vehicle with cleaner oil and an engine that performs better and lasts longer.
It's said that as far back as I can remember.
Originally Posted By: oil_film_movies
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Only a trained BITOG guy would know that ... they don't count on that happening.
ExxonMobil has always listed on their website (and continue to do so today) that the filter media is a blend:
Quote:
Our advanced performance oil filters use synthetic blend media, which leave your vehicle with cleaner oil and an engine that performs better and lasts longer.
It's said that as far back as I can remember.
Originally Posted By: kschachn
Originally Posted By: ZeeOSix
Originally Posted By: oil_film_movies
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Only a trained BITOG guy would know that ... they don't count on that happening.
ExxonMobil has always listed on their website (and continue to do so today) that the filter media is a blend:
Quote:
Our advanced performance oil filters use synthetic blend media, which leave your vehicle with cleaner oil and an engine that performs better and lasts longer.
It's said that as far back as I can remember, at least back when they were made with white cans.
Anyone who goes to Mobil's website to research the filter is close to a trained BITOG guy.
The cutaway display is pretty much for the oil filter noobs, which is 99% of the population.
Originally Posted By: ZeeOSix
Originally Posted By: oil_film_movies
Mobil's marketing dept. shouldn't show this. It reveals its a part-synthetic filter media, not full-synthetic glass fiber media like it should be.
Only a trained BITOG guy would know that ... they don't count on that happening.
ExxonMobil has always listed on their website (and continue to do so today) that the filter media is a blend:
Quote:
Our advanced performance oil filters use synthetic blend media, which leave your vehicle with cleaner oil and an engine that performs better and lasts longer.
It's said that as far back as I can remember, at least back when they were made with white cans.
Anyone who goes to Mobil's website to research the filter is close to a trained BITOG guy.
The cutaway display is pretty much for the oil filter noobs, which is 99% of the population.
This document from 2007 clearly shows the M1 EP having synthetic blend media and is probably very similar to the transparent shell oil filter with a base end bypass model. I don't think I've ever seen a cut open M1 filter with a media tear which shows the proper syn blend media is quite appropriate for an extended FCI. Wire backing is certainly not required.
https://drive.google.com/file/d/0Bz2NTEAdC4vxdDNXV05Yc0FHUGczaVRTeF9qb0FuTWt2bXRF/view?usp=drivesdk
https://drive.google.com/file/d/0Bz2NTEAdC4vxdDNXV05Yc0FHUGczaVRTeF9qb0FuTWt2bXRF/view?usp=drivesdk
Originally Posted By: ZeeOSix
Anyone who goes to Mobil's website to research the filter is close to a trained BITOG guy.
The cutaway display is pretty much for the oil filter noobs, which is 99% of the population.
Well perhaps, but likewise those noobs aren't going to know or care either way.
Anyone who goes to Mobil's website to research the filter is close to a trained BITOG guy.
The cutaway display is pretty much for the oil filter noobs, which is 99% of the population.
Well perhaps, but likewise those noobs aren't going to know or care either way.
Originally Posted By: kschachn
Originally Posted By: ZeeOSix
Anyone who goes to Mobil's website to research the filter is close to a trained BITOG guy.
The cutaway display is pretty much for the oil filter noobs, which is 99% of the population.
Well perhaps, but likewise those noobs aren't going to know or care either way.
Noobs take more interest in a cool cutaway, that's why they exist. Might lure in some new customers.
Originally Posted By: ZeeOSix
Anyone who goes to Mobil's website to research the filter is close to a trained BITOG guy.
The cutaway display is pretty much for the oil filter noobs, which is 99% of the population.
Well perhaps, but likewise those noobs aren't going to know or care either way.
Noobs take more interest in a cool cutaway, that's why they exist. Might lure in some new customers.
Originally Posted By: Nyogtha
https://drive.google.com/file/d/0Bz2NTEAdC4vxdDNXV05Yc0FHUGczaVRTeF9qb0FuTWt2bXRF/view?usp=drivesdk
Couple of comments on Mobil's advertising. The efficiency bar graph note says "ISO 4548-12 Multi-Pass Test Method PH8A Type". PH8A Type ... ?
Also, they don't point out the ADBV in the cutaway - important to point out IMO. Guess the ad guys never pass this stuff past the engineers for review before publicising.
https://drive.google.com/file/d/0Bz2NTEAdC4vxdDNXV05Yc0FHUGczaVRTeF9qb0FuTWt2bXRF/view?usp=drivesdk
Couple of comments on Mobil's advertising. The efficiency bar graph note says "ISO 4548-12 Multi-Pass Test Method PH8A Type". PH8A Type ... ?
Also, they don't point out the ADBV in the cutaway - important to point out IMO. Guess the ad guys never pass this stuff past the engineers for review before publicising.
As in all filter models tested cross with the PH8A, you can verify the model numbers in the chart individually.
I certainly see where they point out the base end bypass valve in the cutaway, on the right hand side of the first page. Surprised that doesn't appear for ZeeOSix in the document. Some M1 EP filters used base end bypass such as the M1-301 & M1-209. I have no idea if this changed with the M1 AP filters but the cutaway is certainly appropriate for the model it depicts.
Note this was from 2007 as well so comments are kinda irrelevant other than my point is M1 filters showed synthetic blend media for at least 10 years now.
I certainly see where they point out the base end bypass valve in the cutaway, on the right hand side of the first page. Surprised that doesn't appear for ZeeOSix in the document. Some M1 EP filters used base end bypass such as the M1-301 & M1-209. I have no idea if this changed with the M1 AP filters but the cutaway is certainly appropriate for the model it depicts.
Note this was from 2007 as well so comments are kinda irrelevant other than my point is M1 filters showed synthetic blend media for at least 10 years now.
Originally Posted By: Nyogtha
I certainly see where they point out the base end bypass valve in the cutaway, on the right hand side of the first page. Surprised that doesn't appear for ZeeOSix in the document.
Re-read my post, I said ADBV - the blue one in the cutaway figure. I think they knew what that was even way back in 2007.
I certainly see where they point out the base end bypass valve in the cutaway, on the right hand side of the first page. Surprised that doesn't appear for ZeeOSix in the document.
Re-read my post, I said ADBV - the blue one in the cutaway figure. I think they knew what that was even way back in 2007.
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Not if it's sitting next to a Lucas gear thing-a-ma-jig ... way more interactive
Originally Posted By: ZeeOSix
Originally Posted By: Nyogtha
I certainly see where they point out the base end bypass valve in the cutaway, on the right hand side of the first page. Surprised that doesn't appear for ZeeOSix in the document.
Re-read my post, I said ADBV - the blue one in the cutaway figure. I think they knew what that was even way back in 2007.
So how much sales do you think they lost because of this?
Were any of the other models tested lacking an ADBV? They were a pretty common feature by 2007, less so three or four decades before that though.
Do you get "PH8A Type" now?
Originally Posted By: Nyogtha
I certainly see where they point out the base end bypass valve in the cutaway, on the right hand side of the first page. Surprised that doesn't appear for ZeeOSix in the document.
Re-read my post, I said ADBV - the blue one in the cutaway figure. I think they knew what that was even way back in 2007.
So how much sales do you think they lost because of this?
Were any of the other models tested lacking an ADBV? They were a pretty common feature by 2007, less so three or four decades before that though.
Do you get "PH8A Type" now?
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The same guys who use Fram Orange can and then complain that it tears are the same guys telling you syn blend media is bad and to use Pennzoil Yellow Bottle for a cold. Test and decide is the best option
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