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#4492368 - 08/18/17 10:28 PM A bizzare advertising strategy...
MCompact Online   content


Registered: 07/21/02
Posts: 4116
Loc: KY
Roll tape:



Maybe it's just me, but it seems that the subliminal message of this annoying spot is:
"Hyundai owners are embarrassing dorks- why not join them?"
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#4492372 - 08/18/17 10:32 PM Re: A bizzare advertising strategy... [Re: MCompact]
aquariuscsm Offline


Registered: 12/30/06
Posts: 18178
Loc: Dallas,Tx USA
Sing it Neil!! laugh
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#4492385 - 08/18/17 10:50 PM Re: A bizzare advertising strategy... [Re: MCompact]
jimbrewer Offline


Registered: 12/30/12
Posts: 1423
Loc: New Mexico, USA
Anything would be better than those lame testimonials they gravitate to.

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#4492397 - 08/18/17 11:04 PM Re: A bizzare advertising strategy... [Re: MCompact]
JamesBond Offline


Registered: 12/13/06
Posts: 843
Loc: midwest
Anything is better than the dork in the Chevrolet commercials talking with morons about wifi in the car. I'm amazed at how stupid most car commercials are. Who approves and pays for this junk at car companies?

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#4492431 - 08/18/17 11:43 PM Re: A bizzare advertising strategy... [Re: JamesBond]
JHZR2 Offline



Registered: 12/14/02
Posts: 41802
Loc: New Jersey
Originally Posted By: JamesBond
Anything is better than the dork in the Chevrolet commercials talking with morons about wifi in the car. I'm amazed at how stupid most car commercials are. Who approves and pays for this junk at car companies?


You mean the one with the supposedly stylish and informed women, and intelligent men loooking surprised about Chevrolet products? Yeah, no..

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#4492433 - 08/18/17 11:48 PM Re: A bizzare advertising strategy... [Re: MCompact]
beanoil Online   content


Registered: 10/17/04
Posts: 2956
Loc: Midwest, Illinois
Said it before.
First rule of advertising: Target your audience.

Chevy and morons, check.
Hyundai and dorks, check.
VW and young lovers, check.
RAM truck and adventure seekers, check.
Dodge cars and the young, law breaking, street racing, Fast and Furious crowd, check.
Subaru and dogs is really the only universal ad. Even cat lovers like the dog commercials.
Shoot my Goldendoodle called Uber the other day, and a boxer in a boxer powered Subie took her to the store for a bag of treats, and a diamond collar....I gotta put the remotes away when I'm not home... The dog watches too much tube.


Edited by beanoil (08/18/17 11:52 PM)
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#4492442 - 08/19/17 12:03 AM Re: A bizzare advertising strategy... [Re: MCompact]
Nick1994 Offline


Registered: 02/19/13
Posts: 10129
Loc: Phoenix, AZ
Those weirdos and their Hyundai Sonatas...
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#4492451 - 08/19/17 12:17 AM Re: A bizzare advertising strategy... [Re: JHZR2]
bbhero Offline


Registered: 03/20/15
Posts: 4630
Loc: Virginia
+1 to what JHZR2 and JamesBond said.



Edited by bbhero (08/19/17 12:19 AM)
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#4492453 - 08/19/17 12:21 AM Re: A bizzare advertising strategy... [Re: MCompact]
L_Sludger Offline


Registered: 10/04/09
Posts: 3947
Loc: Ohio
*bizarre
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#4492497 - 08/19/17 02:26 AM Re: A bizzare advertising strategy... [Re: MCompact]
DdDd Offline


Registered: 06/08/17
Posts: 189
Loc: NY
Anyone who buys a "segment" car is by definition a dork. That's mostly what Asian/American carmakers are pumping out these days.

If your car needs an app so you can find it where you parked, then dork.

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#4492498 - 08/19/17 02:36 AM Re: A bizzare advertising strategy... [Re: beanoil]
4WD Offline


Registered: 09/21/10
Posts: 6419
Loc: Texas
This thread and the judgements expressed here - are worse than the commercials ...

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#4492573 - 08/19/17 07:49 AM Re: A bizzare advertising strategy... [Re: 4WD]
Kira Online   content


Registered: 08/19/10
Posts: 5262
Loc: Champlain/Hudson Valley
Not really. People are sometimes (as in: consistently) stupid (as in: image above all else) and the ad folk know it.

The current Toyota campaign featuring the family that doesn't know animal names (girrafatamous) and then the automatic brakes save them.

That Dodge commercial where the cars arrive trash the wedding reception (with the girl digging it).

The Subaru wife dreaming about being in the boxcar WITH THE DOG.

All painful in their way.

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#4492574 - 08/19/17 07:49 AM Re: A bizzare advertising strategy... [Re: MCompact]
javacontour Offline


Registered: 06/26/03
Posts: 10306
Loc: Illinois
I would imagine these commercials are about creating buzz. Talk at the water cooler or in the lunchroom. "Hey, did you see that ________commercial where they were ________"

Then it drives people to the web to find it on-line to show others.

I am amazed at how many car commercials run on TV. Between the dealers and the manufacturers, it seems like a good 1/2 of the spots that run in the AM while I'm catching the news are automobile related.

The other half are new prescription drugs, half of those being the side effects....
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#4492585 - 08/19/17 08:05 AM Re: A bizzare advertising strategy... [Re: MCompact]
KCJeep Offline


Registered: 06/30/11
Posts: 6999
Loc: Mahzurrah!
That ad is about nothing more than exposure to the masses. In that sense it most likely succeeded.

We have a large, young and fairly well paid employee population at my work. I am stunned at the number of Sonata's and Optima's in the lot. The Koreans have definitely dealt the big Japanese names a hit.
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#4492617 - 08/19/17 08:36 AM Re: A bizzare advertising strategy... [Re: MCompact]
andyd Offline


Registered: 09/25/04
Posts: 7160
Loc: Marshfield , MA
I miss the hamsters in the KIA Soul ads
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