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How are car/store brands so cheap yet still... #4484408
08/10/17 08:34 AM
08/10/17 08:34 AM
Joined: Jun 2008
Posts: 192
Texas
AnarchyX Offline OP
AnarchyX  Offline OP
Joined: Jun 2008
Posts: 192
Texas
Able to meet ILSAC and API requirements/specs, while name brands like Pennzoil and Valvoline meet the same specs, yet cost as much as double in some instances. I've seen a bottle of pennzoil synthetic cost double of supertech yet they both meet API and ILSAC specs.

Are the big brand's base oils that much better than store brands, or is it the additive packages that are that much better or both?

Just wondering cause I've read on here where people using Wal-Mart brand or Motorcraft get just as many miles out of their vehicles as those of us who use the big brands like Pennzoil, Castro, etc.

Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484416
08/10/17 08:38 AM
08/10/17 08:38 AM
Joined: Mar 2013
Posts: 4,781
The Midwest
skyactiv Online content
skyactiv  Online Content
Joined: Mar 2013
Posts: 4,781
The Midwest
I don't see SuperTech advertising and sponsoring race teams. The mark up and profit on SuperTech is much lower for both the manufacture and Wal-Mart.

Last edited by skyactiv; 08/10/17 08:38 AM. Reason: double words

Wife: 15' Audi A4 quattro 6 speed manual
Me: 13' VW GTI 3 door 6 speed manual
Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484419
08/10/17 08:41 AM
08/10/17 08:41 AM
Joined: Jul 2015
Posts: 3,772
MD
AirgunSavant Offline
AirgunSavant  Offline
Joined: Jul 2015
Posts: 3,772
MD
I think all retail oil is too high anyway.
Sure I buy it but it has a bunch of marketing cost built in as said above.

Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484427
08/10/17 08:51 AM
08/10/17 08:51 AM
Joined: Aug 2004
Posts: 4,639
Katy, Republic of Texas
blupupher Offline
blupupher  Offline
Joined: Aug 2004
Posts: 4,639
Katy, Republic of Texas
Many have said Supertech meets the specs, but does not exceed them. Still a good oil for 95% of the vehicles on the road for regular oil changes.

Also, as mentioned, Walmart (or other store brands) don't pay for advertising, sponsor things and such. It also goes to supply/demand and overall overhead.
Same reason generic is cheaper than name brand everywhere.


1994 Honda VT1100: Peak 15w-40/PSL/2500 mile OCI
2002 Ford F150: GTX HM 5w-20/EcoGard Syn/1yr OCI
2012 Scion xB: QSUD 0w-20/CQ Blue/5k OCI

Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484443
08/10/17 09:07 AM
08/10/17 09:07 AM
Joined: Aug 2017
Posts: 538
Nebraska
BJD78 Offline
BJD78  Offline
Joined: Aug 2017
Posts: 538
Nebraska
Most house brands of oil are made by major oil companies, not sure who makes Wal mart super oil, but as long as that API wstarburst is on there it is as good as any. I use Travelers or NAPA and a fellow poster informed me that it was made by Warren oil which is 50 miles up the road from me in Omaha.

I suspect the main reason name brand oil like Mobil, Valvoline, Conoco, and the like are more expensive is because of all of the advertising that they do on TV , radio and car magazines. Now I am not an auto engineer, but I would say it is not much of an exaggeration to say that an engine is highly likely to outlast the rest of a car as long as there has always been some type of API certified oil in it above the add mark, and it was changed regularly. I have known many people who are abuse their vehicles to no end and do not do very good maintenance, but the ONE and only thing that do right is change the oil and the vehicle keeps running on well past the 100K mark. So yep , Wal Martand other house brands are as good as any as long as it has that API starburst. By the way I think Motor Craft is a major brand but just sold by FORD.

Last edited by BJD78; 08/10/17 09:09 AM.

2010 Forester:122K
2009 Sonata :189K
2010 Tucson:55K

OCI 5K using the cheapest dino oil I can buy,usually NAPA or TSC Travelers oil.
Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484457
08/10/17 09:19 AM
08/10/17 09:19 AM
Joined: Apr 2017
Posts: 1,480
Ontario, Canada
mightymousetech Offline
mightymousetech  Offline
Joined: Apr 2017
Posts: 1,480
Ontario, Canada
People are misguided by thinking products are priced based on how much they cost to produce. They don't say, hmm, this cost $12 to make, mark it up 30%. Items are priced by what the local market is willing to pay. This is why the same product varies greatly in price.

People are willing to pay more for name brands, so they charge more.

Last edited by mightymousetech; 08/10/17 09:24 AM.

Mighty Mouse Tech
BMW Tech, Former Acura Tech
2010 Civic Si Castrol 0W40, Redline MTL
2013 BMW 135i M Sport Edition Castrol 0W40, Redline MTL
Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484459
08/10/17 09:20 AM
08/10/17 09:20 AM
Joined: Oct 2004
Posts: 7,984
Cincinnati, OH, USA
bullwinkle Offline
bullwinkle  Offline
Joined: Oct 2004
Posts: 7,984
Cincinnati, OH, USA
MC is made by Conoco/Phillips, ST is made by Warren, Mobil, or (possibly) others depending on where in the country you are in. All the "house" brands are made by other manufacturers, but they don't have the advertising budget that the majors do. It's like generic/house brand food-is it likely to kill you? No, but the name brands usually are better-for additional $. Also, that's why the PQIA is a useful resource-their VOAs are a font of useful information, and they point out any bad actors they find!

Last edited by bullwinkle; 08/10/17 09:22 AM.

06 Ram 3500 CTD 4X4(FG Venturi), 93 GMC C3500 6.2, 89 F-450 7.3, 98 XJ 4.0(XG8A), 05 xB(XG3600), 18 Transit 3.7, 03 Merc Grand Marquis 4.6 2V(XG2)
Re: How are car/store brands so cheap yet still... [Re: bullwinkle] #4484556
08/10/17 10:37 AM
08/10/17 10:37 AM
Joined: Aug 2017
Posts: 538
Nebraska
BJD78 Offline
BJD78  Offline
Joined: Aug 2017
Posts: 538
Nebraska
Often with any product , there are often times where the name brand is better. My wife is a school trained certified chef and when it comes to food there are certain items that she will only buy as name brand. Ketchup she will only buy Heinz, salad dressing has to be Miracle whip. Spices have to be name brand like McCormick. Also she only will buy Dawn dish soap and Tide detergent as the off brands are not as good for cleaning.

Since I retired from military I enjoy making my own home brew beer with Mr. Beer and find it much better than any brand I can buy in a store. Also since I like to grill ribs nearly every weekend, I discovered that the house brand charcoal house brands "Our family" or HyVee or Walmart brand charcoal just do not stay at temp for 3 hours, like Kingsford or Stubbs does and then I have to use twice as much and change it out after 2 hours.Though I like peanut butter and am ok with HyVEE store brand.. I still think Skippy is better, but not a lot better. I do not mind house brand cola or 7 up, but my wife can tell the difference and only will buy Coco cola or actual 7 up. Personally I can tell no difference. I have tires that are 'multi mile" brand but discovered that they are actually Coopers and so far happy with them after 50K. Sometimes house brand of products are OK and other times not and sometimes just a personal preference or just a brand loyalty.


2010 Forester:122K
2009 Sonata :189K
2010 Tucson:55K

OCI 5K using the cheapest dino oil I can buy,usually NAPA or TSC Travelers oil.
Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484568
08/10/17 10:56 AM
08/10/17 10:56 AM
Joined: Jul 2013
Posts: 117
NC
lawrencerd Offline
lawrencerd  Offline
Joined: Jul 2013
Posts: 117
NC
Here where I'm at they just aren't that much cheaper. Supertech conventional is something like $11.97 and you can get Chevron supreme for $11.77. That's per 5QT. If you want syn, Supertech synthetic is something like $17.47 and I've commonly seen Castrol Magnatec for $17.88. Motorcraft blend is $18.xx while oils meeting the same spec are often found for less than 15 from the major brands. So I don't know if I agree with the underlying premise that the house brands are much cheaper.

Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484574
08/10/17 11:01 AM
08/10/17 11:01 AM
Joined: Jun 2017
Posts: 1
IA
Lalaluuke Offline
Lalaluuke  Offline
Joined: Jun 2017
Posts: 1
IA
Oil performance and it's cost comparison are not easily identified unless you're blowing up engines and can definitively say "this engine lasted 30,000 miles longer with X Brand oil. As a rule the more something costs the higher grade or quality it is. (i fully agree there are exceptions) SnapOn and Craftsman wrenches both do the same thing, but professional mechanics can tell you the difference. Is it worth the costs??? That's up to you.
I use house-brand oil in my less expensive lawn equipment and old tractors, but in my day-to-day vehicles I use Mobil 1 full synthetic. Beyond advertising dollars and all that, there is a lot of money into the science of that oil.

____________
1998 Honda Accord: 330K
2006 Honda Accord: 170K
2006 F150: 160K

Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4484577
08/10/17 11:05 AM
08/10/17 11:05 AM
Joined: May 2005
Posts: 10,281
ROCHESTER, NY
Char Baby Offline
Char Baby  Offline
Joined: May 2005
Posts: 10,281
ROCHESTER, NY
IMHO, it's all about advertising and lesser additives but, still more than enough to meet/exceed the API spec's.

If you look at the additive pkg(PQIA) of the store brand compared to [some] of the major brands, you'll see less, e.g., Calcium, NOACK, and possibly the starting Base Number etc. Other factors too but this is just some things that come to mind.

The API specification for motor oil is SO high today(SL, SM, SN/GF-3, 4, 5--Grp II/II+)that even if the oil companies or blenders ONLY met the minimum spec in each category/additive, it would still be better or more than good enough oils that most daily drivers need.

* OTOH, if you drive something special(HD TRUCK of HP Vehicle) then use oils accordingly.


"Retired"
-----------------------------------

'80 Firebird FORMULA V8/4bbl-purchased "NEW"
'15 Nissan Altima 2.5 SV
'15 Honda Civic LX
Re: How are car/store brands so cheap yet still... [Re: blupupher] #4484760
08/10/17 01:51 PM
08/10/17 01:51 PM
Joined: Dec 2006
Posts: 18,642
Dallas,Tx USA
aquariuscsm Offline
aquariuscsm  Offline
Joined: Dec 2006
Posts: 18,642
Dallas,Tx USA
Originally Posted By: blupupher
Many have said Supertech meets the specs, but does not exceed them. Still a good oil for 95% of the vehicles on the road for regular oil changes.

Also, as mentioned, Walmart (or other store brands) don't pay for advertising, sponsor things and such. It also goes to supply/demand and overall overhead.
Same reason generic is cheaper than name brand everywhere.


^^This

Supertech meets the minimum spec,while Pennzoil exceeds the maximum spec. Think of a quarter pounder from Micky D's keeping you alive,while a Kobe beef hamburger keeping you healthy laugh


1996 Nissan 300ZX 5-speed,Arctic Pearl(#175 of 300)
Quaker State Ultimate Durability 10W30
2012 Honda Accord Coupe EX-L 2.4,auto,San Marino Red
Quaker State Ultimate Durability 5W20

Re: How are car/store brands so cheap yet still... [Re: mightymousetech] #4484862
08/10/17 03:45 PM
08/10/17 03:45 PM
Joined: Jun 2003
Posts: 10,430
Illinois
javacontour Online content
javacontour  Online Content
Joined: Jun 2003
Posts: 10,430
Illinois
Originally Posted By: mightymousetech
People are misguided by thinking products are priced based on how much they cost to produce. They don't say, hmm, this cost $12 to make, mark it up 30%. Items are priced by what the local market is willing to pay. This is why the same product varies greatly in price.

People are willing to pay more for name brands, so they charge more.


This!

Products are marketed and priced based on what consumers are willing to pay.

Advertising helps a product's image in the market, allowing the seller to charge more and get it.


network down, IP packets delivered via UPS -BOFH
Re: How are car/store brands so cheap yet still... [Re: AnarchyX] #4485037
08/10/17 07:01 PM
08/10/17 07:01 PM
Joined: Sep 2009
Posts: 16,022
OH
fdcg27 Offline
fdcg27  Offline
Joined: Sep 2009
Posts: 16,022
OH
The API SN spec is so mild that an oil can be easily and cheaply blended to meet it.
The cheap store brand oils typically have cheap add packs and some, like Walmart's store brand have no moly at all, a definite sign of cheapness. Not all basestocks in any given group are created equally either. RDS GTL and XOM Visom are a big step above the Korean sourced Grp IIIs used in house brand "full synthetic" oils.
You pay a little more, you get a little more. House brand oils are in no way equivalent to name brand oils, and it ain't the advertising or sponsorships that make the difference either.
What's really ironic is that either M1 or SOPUS syns are cheaper than the house brand cheapies after their frequently offered MIRs, but the typical low information buyer of house brand oil won't know this.


17 Forester 18K VME 0W-20
12 Accord LX 92K PP 5W-20
09 Forester 95K M1HM 10W-30
01 Focus ZX3 118K PP 5W-20
96 Accord LX 104K T5 10W-30
95 318i
Re: How are car/store brands so cheap yet still... [Re: skyactiv] #4485286
08/11/17 12:16 AM
08/11/17 12:16 AM
Joined: Mar 2016
Posts: 989
MT
jongies3 Offline
jongies3  Offline
Joined: Mar 2016
Posts: 989
MT
Originally Posted By: skyactiv
I don't see SuperTech advertising and sponsoring race teams. The mark up and profit on SuperTech is much lower for both the manufacture and Wal-Mart.

This right here! No need to debate it any further, just like Conoco and Service Pro oils, a quart of SP synthetic is cheaper at my local Town Pump than a bottle of Pennzoil or Quaker State conventional!


2004 Toyota Tacoma 3.4 V6: Mobil 1 AFE 0W-30, FRAM TG-3600 filter
1969 Mustang Mach 1 5.8 V8: PYB 10W-30 Napa Gold 1515 filter
1997 Ford F-250 HD 7.3 Powerstroke V8: T6 5W-40 FRAM PH-3786 filter
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