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#4478577 - 08/03/17 09:10 PM Mazda and Toyota furthering a tie-up.
PimTac Offline


Registered: 03/04/17
Posts: 4258
Loc: Soviet State of Washington
For a couple of years now, Mazda has looked to Toyota as a partner to help them compete. This is part of a general trend in which Toyota, Nissan and Honda will become Japan's big three, swallowing up smaller companies like Suzuki, Subaru, and Mitsubishi. Mazda already has an agreement to build SkyActiv engines for Toyota in their smaller compact cars. This new agreement will solidify a agreement for Mazda to use Toyota's battery and hybrid systems for future Mazda vehicles.


https://www3.nhk.or.jp/nhkworld/en/news/20170804_14/
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#4478578 - 08/03/17 09:11 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
FermeLaPorte Offline


Registered: 07/25/17
Posts: 469
Loc: Texas (south)
Also Toyota had a stake in Tesla
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#4478582 - 08/03/17 09:16 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
dblshock Offline


Registered: 04/24/07
Posts: 2653
Loc: WI.
Toyota sold their stake in Tesla.
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#4478585 - 08/03/17 09:17 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
dblshock Offline


Registered: 04/24/07
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Toyota badges a little Mazda 2
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#4478614 - 08/03/17 09:48 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
Johnny2Bad Offline


Registered: 05/20/13
Posts: 1810
Loc: Saskatchewan, Canada
Mazda is building entire cars for Toyota in their new Mexico factory, first one outside the main one at Hiroshima. Up until two years ago or so, every Mazda was Japan built. Most still are.

Mazda is and always has been a small car company by Japanese standards, when Ford pulled out they were left in the lurch and lost money for quite a while. Aside from building entire cars for Toyota, they are also doing the Fiat 124 in Japan. They did similar things with Ford, building the compact Ford Courier trucks for example, and a few others ... Ford Probe / Mercury Capri, if I remember correctly. At least those cars had Mazda drivetrains. The Honda S2000 also uses a Mazda transmission and independent rear axle, and one of the earlier Kias (1980~90's) used Mazda engines.

I'm pretty sure these deals are just to shore up the finances of the company, so it can compete.
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#4478619 - 08/03/17 09:56 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
PimTac Offline


Registered: 03/04/17
Posts: 4258
Loc: Soviet State of Washington
Just to add a bit of speculation, Sumitomo Bank was the lender to Mazda for the loan to buy back the remaining block of shares from Ford. Sumitomo is part of the Mitsui keiretsu and Toyota also a member of that giant conglomerate. I'd suspect a behind the scenes agreement was made for both companies to cooperate which of course benefits Mitsui in the long run.

I have also read that Toyota and Mazda will be putting up a new US assembly plant that both will share. No word on where this plant will be located. This is recent news and due to the new President's America First initiative.
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#4478621 - 08/03/17 09:56 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
Ethan1 Offline


Registered: 12/29/14
Posts: 1632
Loc: 'murica
The Japanese auto industry is infamously incestous. Nissan used to own 20% of Subaru. Nowadays Toyota owns 16% of Subaru, which spawned the GT86/FR-S/BRZ collaboration. Suzuki has produced cars for all of the smaller Japanese OEMs. I don't know that much about the history but there are other examples.

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#4478625 - 08/03/17 09:58 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
E150GT Offline


Registered: 03/11/12
Posts: 1093
Loc: San Antonio, TX
I am glad Mazda is doing good things. I know by just putting a toyota badge on the car will sell more Mazdas.
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#4478631 - 08/03/17 10:05 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
Johnny2Bad Offline


Registered: 05/20/13
Posts: 1810
Loc: Saskatchewan, Canada
Mazda is seemingly not interested in becoming a Big 3 Japan automaker, maybe like Subaru in that respect, because if they were, they would not build their cars the way they do. Everyone knows Toyota is No1 but here in North America some people might be surprised to learn Nissan is No2, well ahead of Honda. Nissan struggles in our market and Honda thrives, but it's not like that everywhere.
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#4478632 - 08/03/17 10:06 PM Re: Mazda and Toyota furthering a tie-up. [Re: Ethan1]
PimTac Offline


Registered: 03/04/17
Posts: 4258
Loc: Soviet State of Washington
Originally Posted By: Ethan1
The Japanese auto industry is infamously incestous. Nissan used to own 20% of Subaru. Nowadays Toyota owns 16% of Subaru, which spawned the GT86/FR-S/BRZ collaboration. Suzuki has produced cars for all of the smaller Japanese OEMs. I don't know that much about the history but there are other examples.




Yep. It's the Keiretsu that is in charge. Toyota has Suzuki, Hino trucks, Daihatsu, and others. Denso, Aisin and a bunch of OEM suppliers as well. All are under the Mitsui keiretsu.

https://en.m.wikipedia.org/wiki/Mitsui


Edited by PimTac (08/03/17 10:07 PM)
Edit Reason: Spelling
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#4478634 - 08/03/17 10:11 PM Re: Mazda and Toyota furthering a tie-up. [Re: Johnny2Bad]
PimTac Offline


Registered: 03/04/17
Posts: 4258
Loc: Soviet State of Washington
There is not much chance for Mazda to compete with the big boys. I think their market share is less than 2% globally. They had only the one assembly plant in Hiroshima until the Mexican plant and the US plant are online. Nissan has their Renault association and Honda is more widespread with their motorcycle and power equipment business.
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#4478635 - 08/03/17 10:11 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
beanoil Offline


Registered: 10/17/04
Posts: 2951
Loc: Midwest, Illinois
Toyoda?
Tomata?
ToyoMa? (Like YoYo Ma)
Toyota was once involved with Chevy. I think the nickname was Toyolet....


Edited by beanoil (08/03/17 10:13 PM)
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#4478648 - 08/03/17 10:42 PM Re: Mazda and Toyota furthering a tie-up. [Re: beanoil]
01rangerxl Offline


Registered: 04/08/06
Posts: 9246
Loc: Birmingham, AL
Originally Posted By: beanoil

Toyota was once involved with Chevy. I think the nickname was Toyolet....


Good one.

I had a Toyolet incident at work this week. I had received a Pontiac Vibe ECM from GM in a box that had obviously been completely soaked in water, but was still sealed with the heavy duty box glue GM likes to use. I wasn't even going to try it with a soaked box, so I had a damage claim filed on it and sent it back. GM emails my boss saying we sent them a Toyota ECM, with pictures of it now out of the box. And sure enough, there was a label on it that said "TOYOTA"...as there was on the replacement that hadn't been dunked in water. We had to politely explain to GM that Toyota sort of had something to do with the Vibe. crazy In their defense, the people who process returns aren't engineers and don't know the specifics of each GM model, but it was still kind of funny.
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#4478650 - 08/03/17 10:45 PM Re: Mazda and Toyota furthering a tie-up. [Re: PimTac]
SF0059 Offline


Registered: 08/06/12
Posts: 789
Loc: Lynchburg, VA, USA
Mazda has long been in talks to use Toyota EV and hybrid technology. In return, Toyota gets access to the petrol and diesel Skyactiv engines.

I think this is a positive sign. Mazda has done an admirable job stretching every R&D dollar across as much of their line as they can. Even running such a tight ship, profitability is precarious for such a small company since Ford left them in the wind. If they can share their engineering prowess with Toyota in exchange for shared R&D, this will go a long way to increasing their stability.

All the recent news stories have driven home the fact that Mazda is not looking to be the next high volume automaker. They are heavily focused on creating repeat customers and driving their product lines to entry-level, affordable enthusiast cars. The value Japanese version of BMW, if you will. Not a whole lot of manufacturers have filled this space, so it will be interesting to see if they can pull it off. Obviously, they have a lot of work to do to get there, but they are off to a good start since they freed themselves from their former Ford corporate overlords.

Mazda is often written off here in North America as a backwater Japanese brand using the Ford parts bin. Nothing could be further from the truth these days, but perception is often reality. However, it is important to remember that Mazda has the #1 selling car in Australia (Mazda 3) and they sell very well in Europe. These markets are continuing to subsidize their efforts to stabilize their North American operation.
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#4478682 - 08/04/17 12:55 AM Re: Mazda and Toyota furthering a tie-up. [Re: SF0059]
PimTac Offline


Registered: 03/04/17
Posts: 4258
Loc: Soviet State of Washington
Australians really love their Mazda. Besides the 3, the CX-5 enjoys being one of if not the top selling crossover there.
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