The Fram Fresh Breeze cabin filter at Walmart was $17 or so. Checked online and it was $10.07 which they price matched at customer service. So check online price first.
What he said! Walmart has the fair filter for my Camry in stock for $13.47. On Walmart's website it's $10.85, so I'll be doing in-store pickup when I buy that and a FRAM Ultra for the van. There is a limit two per household (up to $8).