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Why Did Mobil 1 Fail? #4457535
07/12/17 06:34 PM
07/12/17 06:34 PM
Joined: Jan 2009
Posts: 432
Georgia
macarose Offline OP
macarose  Offline OP
Joined: Jan 2009
Posts: 432
Georgia
I decided to take a deeper dive into the rarified world of motor oil marketing.

The Hammer http://www.thedrive.com/the-hammer/12395/why-did-mobil-1-fail

Hope you enjoy it. All the best!

Steven Lang

Re: Why Did Mobil 1 Fail? [Re: macarose] #4457541
07/12/17 06:44 PM
07/12/17 06:44 PM
Joined: Mar 2013
Posts: 4,862
The Midwest
skyactiv Offline
skyactiv  Offline
Joined: Mar 2013
Posts: 4,862
The Midwest
It's not selling due to the price.


Wife: 15' Audi A4 quattro 6 speed manual
Me: 13' VW GTI 3 door 6 speed manual
Re: Why Did Mobil 1 Fail? [Re: macarose] #4457552
07/12/17 06:53 PM
07/12/17 06:53 PM
Joined: Dec 2006
Posts: 4,219
Port Orange, Florida
Panzerman Offline
Panzerman  Offline
Joined: Dec 2006
Posts: 4,219
Port Orange, Florida
People with warranties can't use it. Motorheads can't wait a entire year and people with junkers won't pay that.
The synthetic oil market is flooded.



2006 Dodge Ram 2500 Hemi 4x4
2016 Dodge Challenger Scat Pack
Re: Why Did Mobil 1 Fail? [Re: macarose] #4457553
07/12/17 06:53 PM
07/12/17 06:53 PM
Joined: Jun 2016
Posts: 3,225
MN
oil_film_movies Offline
oil_film_movies  Offline
Joined: Jun 2016
Posts: 3,225
MN
Since they already have the 15k M1 EP, they should price the new M1 Annual 20k at 1.33 times EP's price. That would put it at $26 x 1.33 = $35. They are very close to that, having discounted M1 Annaul to $40 now (and even $30 with Walmart e-gift card rebate).

Re: Why Did Mobil 1 Fail? [Re: macarose] #4457554
07/12/17 06:54 PM
07/12/17 06:54 PM
Joined: Aug 2011
Posts: 9,560
Boston, MA
HerrStig Offline
HerrStig  Offline
Joined: Aug 2011
Posts: 9,560
Boston, MA
Is there an official announcement that it's failed? Or is t, as the media jackals say "reports are"?

Re: Why Did Mobil 1 Fail? [Re: macarose] #4457556
07/12/17 06:54 PM
07/12/17 06:54 PM
Joined: Jun 2005
Posts: 11,408
Santa Barbara, CA
bdcardinal Offline
bdcardinal  Offline
Joined: Jun 2005
Posts: 11,408
Santa Barbara, CA
I don't think I have seen it in WalMart the few times I have been since this oil was released. I wouldn't mind paying more for a better oil but they don't have it in 5W50 so it is of no use to me.


2014 Ford Mustang GT Track Pack
1995 Ford Mustang GT

Ford/Mazda Parts Counter
NRA Benefactor Member
Opinions expressed are my own.
Re: Why Did Mobil 1 Fail? [Re: HerrStig] #4457559
07/12/17 06:55 PM
07/12/17 06:55 PM
Joined: Jun 2005
Posts: 11,408
Santa Barbara, CA
bdcardinal Offline
bdcardinal  Offline
Joined: Jun 2005
Posts: 11,408
Santa Barbara, CA
Originally Posted By: HerrStig
Is there an official announcement that it's failed? Or is t, as the media jackals say "reports are"?


I keep seeing the commercial with Kevin Harvick. They have spent a ton on advertising.


2014 Ford Mustang GT Track Pack
1995 Ford Mustang GT

Ford/Mazda Parts Counter
NRA Benefactor Member
Opinions expressed are my own.
Re: Why Did Mobil 1 Fail? [Re: Panzerman] #4457566
07/12/17 07:07 PM
07/12/17 07:07 PM
Joined: Sep 2004
Posts: 21,726
Orlando, FL
Mr Nice Offline
Mr Nice  Offline
Joined: Sep 2004
Posts: 21,726
Orlando, FL
Originally Posted By: Panzerman
People with warranties can't use it. Motorheads can't wait a entire year and people with junkers won't pay that.
The synthetic oil market is flooded.


Yep. You're 1000% correct.

Re: Why Did Mobil 1 Fail? [Re: macarose] #4457568
07/12/17 07:08 PM
07/12/17 07:08 PM
Joined: Mar 2012
Posts: 1,311
San Antonio, TX
E150GT Offline
E150GT  Offline
Joined: Mar 2012
Posts: 1,311
San Antonio, TX
I see walmart is full of it all the time. Its competing with itself, and in a bad way. I think the point above about warranty and people with junkers is spot on. I have a car with warranty and can't use it. I also have a junker and I already do annual oil changes on oil that is half the price. I think until manufacturers allow for a 20k mile oil change, it won't catch on.


1984 Mercedes-Benz 300SD - 100k
1995 F150 XL 4.9 reg cab 5MT - 251k 5w30
2016 Mazda6 Touring 6MT - 57k 10w30
2006 Buick Lucerne CXL 3.8 31k 5w30
Re: Why Did Mobil 1 Fail? [Re: macarose] #4457576
07/12/17 07:15 PM
07/12/17 07:15 PM
Joined: Sep 2009
Posts: 16,113
OH
fdcg27 Offline
fdcg27  Offline
Joined: Sep 2009
Posts: 16,113
OH
A very lightweight piece of writing that reflects a complete ignorance of the DIY oil market.
M1 was a successful brand long before Chevy recommended it for their plastic fantastic.
M1 flavors sell in greater volume than does every other synthetic labeled oil combined, so Mobil must be doing something right.
M1 AP may be suffering from a reluctance of the DIY market to pay fifty bucks a jug for oil, but that matters not at all for XOM and the M1 brand.
As you noted in another thread, even M1 AP can be had for under thirty bucks a jug and this has been the case for a while.
I actually saw someone with a jug of M1 AP in their cart today. With store deals and the MIR, he would have been down to around $25 for the jug. Not so unreasonable.


18 Accord Hybrid FF
17 Forester 18K VME 0W-20
12 Accord LX 96K SSO 0W-20
09 Forester 95K M1HM 10W-30
01 Focus ZX3 118K PP 5W-20
96 Accord LX 104K T5 10W-30
95 318i
Re: Why Did Mobil 1 Fail? [Re: macarose] #4457579
07/12/17 07:18 PM
07/12/17 07:18 PM
Joined: Jun 2017
Posts: 147
Waco, Tx.
Syntheticuser Offline
Syntheticuser  Offline
Joined: Jun 2017
Posts: 147
Waco, Tx.
There is no data proving it is a better oil..just that it is higher priced.

Re: Why Did Mobil 1 Fail? [Re: macarose] #4457585
07/12/17 07:24 PM
07/12/17 07:24 PM
Joined: Mar 2012
Posts: 1,311
San Antonio, TX
E150GT Offline
E150GT  Offline
Joined: Mar 2012
Posts: 1,311
San Antonio, TX
How do they know its a fail?


1984 Mercedes-Benz 300SD - 100k
1995 F150 XL 4.9 reg cab 5MT - 251k 5w30
2016 Mazda6 Touring 6MT - 57k 10w30
2006 Buick Lucerne CXL 3.8 31k 5w30
Re: Why Did Mobil 1 Fail? [Re: Panzerman] #4457593
07/12/17 07:35 PM
07/12/17 07:35 PM
Joined: Jun 2016
Posts: 3,225
MN
oil_film_movies Offline
oil_film_movies  Offline
Joined: Jun 2016
Posts: 3,225
MN
Originally Posted By: Panzerman
People with warranties can't use it. Motorheads can't wait a entire year and people with junkers won't pay that.
The synthetic oil market is flooded.

No doubt most people think that. Mobil had hoped the new cars would use it at normal oil change intervals. For example, you pay $30k for your new pickup truck, maybe a consumer will want to use the best.

Re: Why Did Mobil 1 Fail? [Re: macarose] #4457610
07/12/17 07:51 PM
07/12/17 07:51 PM
Joined: Jan 2009
Posts: 13,852
Illinois
tig1 Offline
tig1  Offline
Joined: Jan 2009
Posts: 13,852
Illinois
I was in WM today in Granite City, Il. and the AP section was almost sold out. Now the price was reduced to $38. If they dropped the price to $30-33, I'm sure it would sell nearly as well as the other M1 oils.


2007 Ford Fusion 232,000 miles
M1 0-20 EP
2017 Ford Fusion 58K
M1 0-20 EP
10,000 mile OCIs on both engines
M1 ATF and MC LV
M1 10-30 in all OPE
MC filters

Re: Why Did Mobil 1 Fail? [Re: macarose] #4457629
07/12/17 08:06 PM
07/12/17 08:06 PM
Joined: Apr 2008
Posts: 37,483
Ontario, Canada
OVERKILL Offline
OVERKILL  Offline
Joined: Apr 2008
Posts: 37,483
Ontario, Canada
This seems a tad premature with the OP speculating in the piece he's penned that the product has already failed with so little time on the market. It may in fact be a flop, however I think that's still to be seen.


2018 RAM 1500 Big Horn EcoDiesel
2016 Grand Cherokee SRT
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