On Mobil's website and thought I'd query their "Find the right oil" for my BMW application.
This came up...
"Based on what you've told us, your vehicle manufacturer recommends a 0W-30, 0W-40, 5W-30 or 5W-40 viscosity and oil that meets BMW Longlife-01. We currently do not offer any motor oils in the United States that meet these specifications."
I thought M1 0W-40 FS was an anomaly that was some type of temporary market realignment or a short term reformulation due to base stock availability.
As a company in the motor oil business, how do you walk away from BMW with the substantial number of vehicles on the road in the US?
This came up...
"Based on what you've told us, your vehicle manufacturer recommends a 0W-30, 0W-40, 5W-30 or 5W-40 viscosity and oil that meets BMW Longlife-01. We currently do not offer any motor oils in the United States that meet these specifications."
I thought M1 0W-40 FS was an anomaly that was some type of temporary market realignment or a short term reformulation due to base stock availability.
As a company in the motor oil business, how do you walk away from BMW with the substantial number of vehicles on the road in the US?