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What's up with Mobil deserting the LL-01 market? #4451836
07/06/17 09:20 PM
07/06/17 09:20 PM
Joined: Oct 2008
Posts: 2,919
Southeast
SilverC6 Offline OP
SilverC6  Offline OP
Joined: Oct 2008
Posts: 2,919
Southeast
On Mobil's website and thought I'd query their "Find the right oil" for my BMW application.

This came up...

"Based on what you've told us, your vehicle manufacturer recommends a 0W-30, 0W-40, 5W-30 or 5W-40 viscosity and oil that meets BMW Longlife-01. We currently do not offer any motor oils in the United States that meet these specifications."

I thought M1 0W-40 FS was an anomaly that was some type of temporary market realignment or a short term reformulation due to base stock availability.

As a company in the motor oil business, how do you walk away from BMW with the substantial number of vehicles on the road in the US?


'10 & '11 Camry 0W-20 PP
'11 Landcruiser 5W30 PP
'13 BMW 550IX Castrol 0W40
'08 BMW Z4M Coupe TWS 10W60
'13 BMW M6 BMW 5W30
Re: What's up with Mobil deserting the LL-01 market? [Re: SilverC6] #4451839
07/06/17 09:24 PM
07/06/17 09:24 PM
Joined: Dec 2014
Posts: 1,684
'murica
Ethan1 Offline
Ethan1  Offline
Joined: Dec 2014
Posts: 1,684
'murica
It probably wasn't selling well?

Re: What's up with Mobil deserting the LL-01 market? [Re: Ethan1] #4451841
07/06/17 09:30 PM
07/06/17 09:30 PM
Joined: Oct 2008
Posts: 2,919
Southeast
SilverC6 Offline OP
SilverC6  Offline OP
Joined: Oct 2008
Posts: 2,919
Southeast
Originally Posted By: Ethan1
It probably wasn't selling well?


Don't think that is the answer.


'10 & '11 Camry 0W-20 PP
'11 Landcruiser 5W30 PP
'13 BMW 550IX Castrol 0W40
'08 BMW Z4M Coupe TWS 10W60
'13 BMW M6 BMW 5W30
Re: What's up with Mobil deserting the LL-01 market? [Re: SilverC6] #4451859
07/06/17 09:52 PM
07/06/17 09:52 PM
Joined: Jul 2002
Posts: 4,543
KY
MCompact Offline
MCompact  Offline
Joined: Jul 2002
Posts: 4,543
KY
Originally Posted By: SilverC6
Originally Posted By: Ethan1
It probably wasn't selling well?


Don't think that is the answer.


Agreed, it was the go-to choice for a lot of BMW owners I know.


Mine:
2014 M235i
2009 Cooper Clubman
1999 Wrangler Sahara
1995 318ti Club Sport

Wife's:
2015 X1 xDrive28i


Son's
2009 328i

Buy what makes you smile...
Re: What's up with Mobil deserting the LL-01 market? [Re: SilverC6] #4451868
07/06/17 10:02 PM
07/06/17 10:02 PM
Joined: Oct 2008
Posts: 2,919
Southeast
SilverC6 Offline OP
SilverC6  Offline OP
Joined: Oct 2008
Posts: 2,919
Southeast
I know it's a dead horse.

horse horse horse

But it stuns me that M1 turned its back on its customers here.


'10 & '11 Camry 0W-20 PP
'11 Landcruiser 5W30 PP
'13 BMW 550IX Castrol 0W40
'08 BMW Z4M Coupe TWS 10W60
'13 BMW M6 BMW 5W30
Re: What's up with Mobil deserting the LL-01 market? [Re: SilverC6] #4451880
07/06/17 10:17 PM
07/06/17 10:17 PM
Joined: Aug 2014
Posts: 1,453
Gulf Coast, MS
3800Series Offline
3800Series  Offline
Joined: Aug 2014
Posts: 1,453
Gulf Coast, MS
Maybe it's requirements made it incompatible with other standards that sold better and they didn't feel it was profitable enough to make a BMW only blend?

I'll be honest I really don't know there specifications but common sense would suggest there was a valid reason to no longer support it.

Re: What's up with Mobil deserting the LL-01 market? [Re: SilverC6] #4451885
07/06/17 10:19 PM
07/06/17 10:19 PM
Joined: Mar 2016
Posts: 1,554
Toronto
PeterPolyol Offline
PeterPolyol  Offline
Joined: Mar 2016
Posts: 1,554
Toronto
Smells like economics


Scambling for solutions is a hopelessly futile endeavour and potentially dangerous, without first coming to a solid, personal understanding of the problem. Beware riding the ideological hobby horse.
Re: What's up with Mobil deserting the LL-01 market? [Re: SilverC6] #4451890
07/06/17 10:24 PM
07/06/17 10:24 PM
Joined: Apr 2016
Posts: 1,582
Oregon
1JZ_E46 Offline
1JZ_E46  Offline
Joined: Apr 2016
Posts: 1,582
Oregon
Who knows. Luckily Castrol was right there to scoop up the customers XOM left behind.


2007 X5 4.8i: M1 HM 10W-30
2016 Countryman S: EDGE 0W-30
Re: What's up with Mobil deserting the LL-01 market? [Re: SilverC6] #4451893
07/06/17 10:25 PM
07/06/17 10:25 PM
Joined: Sep 2010
Posts: 7,470
Texas & Global
4WD Offline
4WD  Offline
Joined: Sep 2010
Posts: 7,470
Texas & Global
What is current factory fill for BMW?


2018 Chevy 1500 Z71 4WD
2017 Chevy Tahoe LT 4WD
2014 Fusion Hybrid Titanium
2013 Cruze LTZ - RS Turbo
Re: What's up with Mobil deserting the LL-01 market? [Re: 4WD] #4451904
07/06/17 10:35 PM
07/06/17 10:35 PM
Joined: Apr 2016
Posts: 1,582
Oregon
1JZ_E46 Offline
1JZ_E46  Offline
Joined: Apr 2016
Posts: 1,582
Oregon
Originally Posted By: 4WD
What is current factory fill for BMW?


For gas engines it's LL-01, LL-01 FE, and the new LL-14 FE (0W-20) for certain engines. I've heard most dealers just fill with the standard 5W-30 LL-01 since it works in everything.

Last edited by 1JZ_E46; 07/06/17 10:36 PM.

2007 X5 4.8i: M1 HM 10W-30
2016 Countryman S: EDGE 0W-30
Re: What's up with Mobil deserting the LL-01 market? [Re: 1JZ_E46] #4451907
07/06/17 10:43 PM
07/06/17 10:43 PM
Joined: Sep 2010
Posts: 7,470
Texas & Global
4WD Offline
4WD  Offline
Joined: Sep 2010
Posts: 7,470
Texas & Global
Interesting - did not realize BMW did any 20's ...
And - also curious who has contract ?
Thanks


2018 Chevy 1500 Z71 4WD
2017 Chevy Tahoe LT 4WD
2014 Fusion Hybrid Titanium
2013 Cruze LTZ - RS Turbo
Re: What's up with Mobil deserting the LL-01 market? [Re: 1JZ_E46] #4451912
07/06/17 10:49 PM
07/06/17 10:49 PM
Joined: Nov 2012
Posts: 234
NorCal
Seventh Offline
Seventh  Offline
Joined: Nov 2012
Posts: 234
NorCal
Originally Posted By: 1JZ_E46
Originally Posted By: 4WD
What is current factory fill for BMW?


I've heard most dealers just fill with the standard 5W-30 LL-01 since it works in everything.


Almost.

About 95% of BMW products that originally called for LL-01 have now been back-spec'd for LL-01FE.

At the dealer where I work we pump LL-01FE into everything unless it specifically calls for LL-14FE+.

We only keep a few boxes of LL-01 around for the cars that are not back-spec'd, or for the customers that specifically ask for it, which is virtually zero.

Last edited by Seventh; 07/06/17 10:53 PM.
Re: What's up with Mobil deserting the LL-01 market? [Re: Seventh] #4451927
07/06/17 11:23 PM
07/06/17 11:23 PM
Joined: Apr 2016
Posts: 1,582
Oregon
1JZ_E46 Offline
1JZ_E46  Offline
Joined: Apr 2016
Posts: 1,582
Oregon
Originally Posted By: Seventh


Almost.

About 95% of BMW products that originally called for LL-01 have now been back-spec'd for LL-01FE.

At the dealer where I work we pump LL-01FE into everything unless it specifically calls for LL-14FE+.

We only keep a few boxes of LL-01 around for the cars that are not back-spec'd, or for the customers that specifically ask for it, which is virtually zero.


Good to know. I think the 5W-30 usage was from a year ago or so when the new TPT 0W-30 was relatively new. I would be that naggy customer asking for the LL-01 haha.

Question, are the engines that are spec'd for LL-14 FE+ also spec'd for LL-01 and LL-01 FE? I heard LL-14 FE+ was predominately a North American only spec.

Last edited by 1JZ_E46; 07/06/17 11:26 PM.

2007 X5 4.8i: M1 HM 10W-30
2016 Countryman S: EDGE 0W-30
Re: What's up with Mobil deserting the LL-01 market? [Re: 4WD] #4451945
07/07/17 12:25 AM
07/07/17 12:25 AM
Joined: Jan 2017
Posts: 1,139
USA
ArcticDriver Offline
ArcticDriver  Offline
Joined: Jan 2017
Posts: 1,139
USA
Originally Posted By: 4WD
What is current factory fill for BMW?


Shell Oil replaced Castrol in 2015:

http://www.shell.us/about-us/features-and-highlights/shell-to-be-bmw-recommended-oil-supplier.html


Multiple Diesel and Gasoline vehicles
Re: What's up with Mobil deserting the LL-01 market? [Re: 1JZ_E46] #4451950
07/07/17 01:11 AM
07/07/17 01:11 AM
Joined: Nov 2012
Posts: 234
NorCal
Seventh Offline
Seventh  Offline
Joined: Nov 2012
Posts: 234
NorCal
Originally Posted By: 1JZ_E46
Originally Posted By: Seventh


Almost.

About 95% of BMW products that originally called for LL-01 have now been back-spec'd for LL-01FE.

At the dealer where I work we pump LL-01FE into everything unless it specifically calls for LL-14FE+.

We only keep a few boxes of LL-01 around for the cars that are not back-spec'd, or for the customers that specifically ask for it, which is virtually zero.


Good to know. I think the 5W-30 usage was from a year ago or so when the new TPT 0W-30 was relatively new. I would be that naggy customer asking for the LL-01 haha.

Question, are the engines that are spec'd for LL-14 FE+ also spec'd for LL-01 and LL-01 FE? I heard LL-14 FE+ was predominately a North American only spec.


Possibly just for North America, not sure on that one.

The engines spec'd for LL-14FE+ are spec'd only for that oil, however that spec came two years after the release of the BMW modular engines that mostly call for it. Two years after we had been filling them with LL-01 for a short period and then the LL-01FE. The engines have no internal differences between those that call for the 20wt oil and those that call for the 30wt.

I'm going on record here saying you can pretty much use whatever you want (within reason) in a B series modular engine and it will be fine. BMW has officially lost their credibility with "oil specifications" as far as I'm concerned. They're all over the place, and the B series engines have proven to be really tough to hurt from what I've seen.

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