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#4451704 - 07/06/17 08:21 PM Motorcraft becoming Omnicraft???
KingCake Offline


Registered: 11/19/15
Posts: 1462

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#4451707 - 07/06/17 08:28 PM Re: Motorcraft becoming Omnicraft??? [Re: KingCake]
Merkava_4 Offline


Registered: 01/30/07
Posts: 17501
Loc: Clovis, CA
Seems like there was a car named Omni at one time. I think it might've been called the Omni Horizon.

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#4451711 - 07/06/17 08:31 PM Re: Motorcraft becoming Omnicraft??? [Re: KingCake]
PeterPolyol Offline


Registered: 03/06/16
Posts: 1345
Loc: toronto
Why??

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#4451713 - 07/06/17 08:31 PM Re: Motorcraft becoming Omnicraft??? [Re: KingCake]
justintendo Offline


Registered: 03/04/17
Posts: 101
Loc: northwest pa
if you read it, it says omnicraft refers to non-ford parts
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#4451720 - 07/06/17 08:36 PM Re: Motorcraft becoming Omnicraft??? [Re: KingCake]
bdcardinal Offline


Registered: 06/03/05
Posts: 10980
Loc: Santa Barbara, CA
Omnicraft is for competitive make vehicles, so anything that doesn't also fit a Ford, Lincoln, or Mercury. The rollout to dealers has been a giant Charlie Foxtrot, everything is either not yet available or on backorder with no date off. Motorcraft oil filter part numbers that did not fit Fords like a FL-2030 no longer exist and are replaced by Omnicraft part numbers that are unobtainium. Ford knows the dealers are not interested in carrying them, especially since their order form did not list what vehicles the part numbers fit, just percentage of the market they might cover.
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#4451726 - 07/06/17 08:44 PM Re: Motorcraft becoming Omnicraft??? [Re: Merkava_4]
Chris142 Offline


Registered: 06/05/03
Posts: 16817
Loc: Deplorable in apple valley, ca
Originally Posted By: Merkava_4
Seems like there was a car named Omni at one time. I think it might've been called the Omni Horizon.
dodge made the omni. Plymouth
Sold it as the horizon


Edited by Chris142 (07/06/17 08:44 PM)
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#4451734 - 07/06/17 09:01 PM Re: Motorcraft becoming Omnicraft??? [Re: Chris142]
Skeet6 Offline


Registered: 12/24/13
Posts: 32
Loc: Pike County, PA
Originally Posted By: Chris142
Originally Posted By: Merkava_4
Seems like there was a car named Omni at one time. I think it might've been called the Omni Horizon.
dodge made the omni. Plymouth
Sold it as the horizon

This... Had an Omni "Euro" back in the day. Loved that ugly thing. Died at 220k mi.
Mike B

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#4451737 - 07/06/17 09:02 PM Re: Motorcraft becoming Omnicraft??? [Re: bdcardinal]
doitmyself Offline


Registered: 06/03/02
Posts: 6213
Loc: MI
Originally Posted By: bdcardinal
Omnicraft is for competitive make vehicles, so anything that doesn't also fit a Ford, Lincoln, or Mercury. The rollout to dealers has been a giant Charlie Foxtrot, everything is either not yet available or on backorder with no date off. Motorcraft oil filter part numbers that did not fit Fords like a FL-2030 no longer exist and are replaced by Omnicraft part numbers that are unobtainium. Ford knows the dealers are not interested in carrying them, especially since their order form did not list what vehicles the part numbers fit, just percentage of the market they might cover.


John Deere has attempted a similar "All Makes-All Parts" program by aligning themselves with A&I Parts and Sunbelt: https://jdparts.deere.com/partsmkt/document/english/pmac/58308_BannerPromotionKit_Module.htm

With John Deere's reputation for high parts prices, I don't think many people go to the JD dealer seeking parts to repair their Massey, New Holland, or Kubota.

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#4451740 - 07/06/17 09:05 PM Re: Motorcraft becoming Omnicraft??? [Re: Merkava_4]
itguy08 Offline


Registered: 09/15/11
Posts: 3222
Loc: Somewhere
Originally Posted By: Merkava_4
Seems like there was a car named Omni at one time. I think it might've been called the Omni Horizon.


Yeah - they were piles of garbage.

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#4451744 - 07/06/17 09:07 PM Re: Motorcraft becoming Omnicraft??? [Re: Skeet6]
PeterPolyol Offline


Registered: 03/06/16
Posts: 1345
Loc: toronto
Omni Euro.. That had a VW engine, no?

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#4451746 - 07/06/17 09:07 PM Re: Motorcraft becoming Omnicraft??? [Re: KingCake]
bdcardinal Offline


Registered: 06/03/05
Posts: 10980
Loc: Santa Barbara, CA
Pretty much everyone things it would have been better to just call them Motorcaft which is at least a name the public recognizes. Much like what GM does with ACDelco.

The problem with the Omnicraft is they want us to order through regular Ford channels. I stock a bunch of parts that sell for Fords so that is not an issue. But when someone brings in a competitive make vehicle I have a cornucopia of options for parts. Now I do try to use OE when possible, but more importantly is those customers want their car done the same day for as cheap as possible.
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#4451838 - 07/06/17 10:23 PM Re: Motorcraft becoming Omnicraft??? [Re: bdcardinal]
01rangerxl Offline


Registered: 04/08/06
Posts: 9246
Loc: Birmingham, AL
Originally Posted By: bdcardinal


The problem with the Omnicraft is they want us to order through regular Ford channels. I stock a bunch of parts that sell for Fords so that is not an issue. But when someone brings in a competitive make vehicle I have a cornucopia of options for parts. Now I do try to use OE when possible, but more importantly is those customers want their car done the same day for as cheap as possible.


Yeah, I really don't see how that's going to appeal to most dealers. Our used car department changes tastes on a whim...one week Mercedes/BMW, the next Dodge Chargers. I do stock some common AC Delco oil filters for cars I know we'll get in, but I don't want to keep track of a whole bunch of parts for everything. Most used car department stuff I buy comes from NAPA, O'Reilly's, or Advance because they want it now now now. We have an AC Delco/Motorcraft/Mopar/some other stuff place called Southern Distributors in town that stocks a whole lot of everything, usually at dealer cost and sometimes less, so I just buy a lot of common stuff from them. I can buy a Motorcraft PCV tube for my Ranger and my stock of Dexcool on the same PO through their website, nice and easy. I needed a vent solenoid for an '05 Silverado from them at 4:00 today and had it on my counter at 4:30.

What kind of catalog is Ford giving you for this? Something electronic and easy to order from? I have books for AC Delco, so usually I use the online catalog Southern Distributors has. Since I'm already in their catalog, I just order from them.
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#4451870 - 07/06/17 11:04 PM Re: Motorcraft becoming Omnicraft??? [Re: KingCake]
bdcardinal Offline


Registered: 06/03/05
Posts: 10980
Loc: Santa Barbara, CA
There is a webpage link somewhere on FMCdealer. I have it bookmarked at work but have only used it a couple times. I have a FAD that will deliver ACDelco 5-6 times a day at GM dealer cost. One of them carries a bunch of other brands plus I have other parts vendors.

My biggest gripe is when service brings in something like a VW or Volvo for an oil change and the RO is written at 730AM and they give it to us at 430PM to get parts. Its like "you guys do realize that if you give me time I can get the parts cheaper instead of paying $9.49/qt for Mobil 0W40 from OReilly's right."
_________________________
2014 Ford Mustang GT Track Pack
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Ford/Mazda Parts Counter
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Opinions expressed are my own.

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#4451872 - 07/06/17 11:05 PM Re: Motorcraft becoming Omnicraft??? [Re: Skeet6]
Chris142 Offline


Registered: 06/05/03
Posts: 16817
Loc: Deplorable in apple valley, ca
Originally Posted By: Skeet6
Originally Posted By: Chris142
Originally Posted By: Merkava_4
Seems like there was a car named Omni at one time. I think it might've been called the Omni Horizon.
dodge made the omni. Plymouth
Sold it as the horizon

This... Had an Omni "Euro" back in the day. Loved that ugly thing. Died at 220k mi.
Mike B
my moms needed bearings @ about 50k. It went to the scrapper with 94k on it
_________________________
02 Wrangler durablend 10w40
87 F250 traveler 15w40
04 Tahoe super-s 10w30
Z400 castrol T 10w40
Can am maveric edge 5w40
57 case tractor 15w40

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#4451969 - 07/07/17 04:42 AM Re: Motorcraft becoming Omnicraft??? [Re: KingCake]
NHGUY Offline


Registered: 10/09/11
Posts: 5041
Loc: USA
The Omni Euro was very rare,as was the Omni Miser.Largely these were 1 year wonders.1981.The Euro later became the base Omni and Chrysler gave up making Omni Americas highest gas mileage car...the Miser was manual steering,4 speed manual tranny with econo gearing,and not much else.Low price though.

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