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Saab, the brand- will it ever return? #4449983
07/04/17 11:13 PM
07/04/17 11:13 PM
Joined: Oct 2009
Posts: 3,947
Ohio
L_Sludger Offline OP
L_Sludger  Offline OP
Joined: Oct 2009
Posts: 3,947
Ohio
I did some reading about the history of Saab. It is gone now, and the latest attempt by estate holder NEVS failed to bring the brand back.

I think the brand name still has a lot of goodwill worldwide - do you think it will return at some point?

Post script: I do mean to say Saab automobiles. Saab's non-auto brand name does live on, I know - and they do make some awesome stuff.



too many cars and oil combinations to list in 150 characters or less
Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450016
07/05/17 12:39 AM
07/05/17 12:39 AM
Joined: Feb 2009
Posts: 17,122
Michigan
daves87rs Offline
daves87rs  Offline
Joined: Feb 2009
Posts: 17,122
Michigan
No-simply no room or reason anymore....

Adding to the fact the Chinese brands and are their way- will crowd the market even more....


Coming together is a beginning; keeping together is progress; working together is success.

Henry Ford
Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450022
07/05/17 01:28 AM
07/05/17 01:28 AM
Joined: May 2017
Posts: 127
South Texas Rancho
TexasVaquero Offline
TexasVaquero  Offline
Joined: May 2017
Posts: 127
South Texas Rancho
I don't think so. They were pretty useless.


2014 NISSAN VERSA 5spd M/T- M1 EP 5w30 and M1 EP Filter. 5k OCI.
2011 CHEVY IMPALA 3.5ltrs - M1 HM 5w30 and M1 EP Filter. 3k OCI.
Re: Saab, the brand- will it ever return? [Re: TexasVaquero] #4450066
07/05/17 05:41 AM
07/05/17 05:41 AM
Joined: Sep 2014
Posts: 242
Germany
turboseize Offline
turboseize  Offline
Joined: Sep 2014
Posts: 242
Germany
Originally Posted By: TexasVaquero
I don't think so. They were pretty useless.


"Useless" depends.

Pretty useless on making money, that is true. On making great cars, however...


Life ist too short for boring cars.
Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450067
07/05/17 05:44 AM
07/05/17 05:44 AM
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
Johnny2Bad Offline
Johnny2Bad  Offline
Joined: May 2013
Posts: 2,093
Saskatchewan, Canada
Well, I think they were far from useless. SAAB kind of killed themselves, GM would give them a platform and say "build a car on this chassis" and the SAAB guys would nod their heads grimly, then ignore every word, building the car they wanted to build instead, with zero parts interchangeable from the General's parts bin. GM simply lost patience with them.

Probably the safest cars ever built, outstanding rollover protection ... the roof never collapsed in an accident; you had what amounted to a roll bar in the monocoque construction they used ... , easily the most comfortable and the safest seats found on anything outside of Volvo (1), but that's not enough to make a car company in the 21st century.

What are the chances that a car company with the highest per-unit cost in the industry will rise from the ashes? Not very high, I'm afraid.

(1) US FMVSS for seats was developed in 1968 and has not changed since, with the exception of adding truck seats to the spec in 1974. Lots of cars you can buy off the lot today barely make the spec but SAAB seats always came out strongest and was No1 at exceeding the spec every year when tested for compliance.


'57 FL Straight 50 wt
'90 Miata 1.8L w/Rotrex Supercharger [Mobil1 0W-40]
'96 Ram 1500 [3.7L Mobil1 0W-20 / 1L 15W-50]
'01 PT Cruiser [Mobil1 0W-40]
Re: Saab, the brand- will it ever return? [Re: Johnny2Bad] #4450074
07/05/17 06:10 AM
07/05/17 06:10 AM
Joined: Mar 2015
Posts: 9
Newport, RI
pharden Offline
pharden  Offline
Joined: Mar 2015
Posts: 9
Newport, RI
I would highly doubt it for a couple of reasons first you need to rebuild the brand and the dealer network and second much of the technology used in the later model Saabs was developed by GM and GM refused to license it to possible buyers. It was a great niche brand the GM destroyed.

FYI, I had 3 saabs over the years.

Re: Saab, the brand- will it ever return? [Re: Johnny2Bad] #4450080
07/05/17 06:29 AM
07/05/17 06:29 AM
Joined: Dec 2002
Posts: 42,085
New Jersey
JHZR2 Offline
JHZR2  Offline
Joined: Dec 2002
Posts: 42,085
New Jersey
Originally Posted By: Johnny2Bad
Well, I think they were far from useless. SAAB kind of killed themselves, GM would give them a platform and say "build a car on this chassis" and the SAAB guys would nod their heads grimly, then ignore every word, building the car they wanted to build instead, with zero parts interchangeable from the General's parts bin. GM simply lost patience with them.

Probably the safest cars ever built, outstanding rollover protection ... the roof never collapsed in an accident; you had what amounted to a roll bar in the monocoque construction they used ... , easily the most comfortable and the safest seats found on anything outside of Volvo (1), but that's not enough to make a car company in the 21st century.

What are the chances that a car company with the highest per-unit cost in the industry will rise from the ashes? Not very high, I'm afraid.

(1) US FMVSS for seats was developed in 1968 and has not changed since, with the exception of adding truck seats to the spec in 1974. Lots of cars you can buy off the lot today barely make the spec but SAAB seats always came out strongest and was No1 at exceeding the spec every year when tested for compliance.


I was very pleased with my Saab, even if it shared a gm platform. Excellently designed and built car, great combo of efficiency and performance. I miss that car a lot.

Anything brought back would likely not be the same.

Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450085
07/05/17 06:43 AM
07/05/17 06:43 AM
Joined: Jul 2015
Posts: 3,781
New England
madRiver Offline
madRiver  Offline
Joined: Jul 2015
Posts: 3,781
New England
Saab was never associated with SUVs except for mediocre rebadge attempts.

The mass market has little interest in sedans.....

Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450093
07/05/17 06:57 AM
07/05/17 06:57 AM
Joined: Oct 2008
Posts: 1,307
MD
ET16 Online content
ET16  Online Content
Joined: Oct 2008
Posts: 1,307
MD
I think the Chinese are making a new '99-'09 model 9-5.

Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450172
07/05/17 08:37 AM
07/05/17 08:37 AM
Joined: May 2009
Posts: 12,186
N.H, U.S.A.
ARCOgraphite Offline
ARCOgraphite  Offline
Joined: May 2009
Posts: 12,186
N.H, U.S.A.


2014 Nissan Rogue S CVT, OC#9 41392mi-QSUD10W30 + M110A CHAMP Filter; 2017 Subaru Crosstrek CVT OC#2 ?? mi-SOA/Idemitsu 0w20 + SOA Filter
Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450206
07/05/17 09:20 AM
07/05/17 09:20 AM
Joined: Apr 2014
Posts: 569
WV
loneryder Offline
loneryder  Offline
Joined: Apr 2014
Posts: 569
WV
The old 900 was a great automobile. It was fast, safe and durable. I saw many with hundreds of k"s on them. To me ist was the first car with turbos that would last a long time. When they stopped making them, their decline started. They were done when GM bought them. They weren't dependable cars after that.

Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450210
07/05/17 09:25 AM
07/05/17 09:25 AM
Joined: Oct 2005
Posts: 11,363
PA
d00df00d Offline
d00df00d  Offline
Joined: Oct 2005
Posts: 11,363
PA
I categorically dislike turbocharged engines, cars that send any power to the front axle, and cars that aren't near the top of the class in terms of handling and fun factor -- with VERY few exceptions. One of those exceptions was the '06 Saab 9-3 Aero I test drove when it was new. Dynamically, at 7/10ths or above, it barely held a candle to the Germans. And of course, it wasn't as nice inside or out. But when it came to just getting from A to B, it was more of a joy somehow. In terms of ergonomics, comfort, and safety, it was easily equal-or-better. Great example of having it where it counts, getting the job done without being too flashy about it, focusing on details that matter regardless of their visibility.

I can see why the brand died. Too expensive to make, not nice enough in a photo or capable enough on paper to run with the Germans, too pricey to compete with mainstream cars. But dang if I don't miss it. Its demise is an example of how little sense people's preferences make sometimes.


2011 Mazda RX-8 R3
Mobil Super 5w-20
Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450336
07/05/17 11:28 AM
07/05/17 11:28 AM
Joined: May 2009
Posts: 12,186
N.H, U.S.A.
ARCOgraphite Offline
ARCOgraphite  Offline
Joined: May 2009
Posts: 12,186
N.H, U.S.A.
MY GF had a SAAB 96 4 on the tree, three cylinder 2 stroke triple carb noise machine. That was a unique car.

Her father had a "William of Orange" SAAB 900 3 door I recall . Always in the shop BC of auto trans issues. roomy in the back when we went on family jaunts. Nice utility from the hatch.

Last edited by ARCOgraphite; 07/05/17 11:30 AM.

2014 Nissan Rogue S CVT, OC#9 41392mi-QSUD10W30 + M110A CHAMP Filter; 2017 Subaru Crosstrek CVT OC#2 ?? mi-SOA/Idemitsu 0w20 + SOA Filter
Re: Saab, the brand- will it ever return? [Re: pharden] #4450870
07/05/17 09:59 PM
07/05/17 09:59 PM
Joined: Dec 2007
Posts: 489
USA
E365 Offline
E365  Offline
Joined: Dec 2007
Posts: 489
USA
Originally Posted By: pharden
It was a great niche brand the GM destroyed.


I disagree. Saab destroyed themselves and came begging to GM for money. GM just kept them on life support

New York Times articles from the day GM purchased half of Saab.
http://www.nytimes.com/1989/12/16/business/gm-to-buy-half-of-saab-car-unit.html

"Saab's sagging car business lost $188 million in the first eight months of this year."

"Saab has been looking for a partner for several months as its sales and profits have dwindled"

"Instead Saab approached G.M."





Last edited by E365; 07/05/17 10:00 PM.

Whatever’s on sale...
Re: Saab, the brand- will it ever return? [Re: L_Sludger] #4450895
07/05/17 10:59 PM
07/05/17 10:59 PM
Joined: Nov 2008
Posts: 9,033
Phoenix
dishdude Online content
dishdude  Online Content
Joined: Nov 2008
Posts: 9,033
Phoenix
I really liked the last gen Saab 9-5 and 9-4x. I've seen a couple on the road, definitely unicorns!


2018 Challenger SRT
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