Ceramic Pro article

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Their marketing practices make it difficult for me to respect the product and the brand.
 
If you do any research on CP, you will find that the way they market the product is quite outrageous. I have been contacted by Ceramic Pro CA reps more than once via phone and the claims they put on this coating are something I know I would never feel comfortable relaying to my customers. Not saying the coating is a bad product, and they told me via phone that their marketing campaign was going to be impressive, but the claims of durability and more importantly scratch resistance are what make me skeptical. I will stick to coatings I have tested and verified on my own cars before offering them to my customers.
 
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