Well, I held my comments for a bit till others posted, but basically I had the same thoughts. The pleat spacing is horrible.
Yes this is only 1 filter, so this may be an anomaly, but it was the one on the shelf that I grabbed, so any other filter could look the same.
I will say the filter is hefty. The can is thick and base plate is heavy. No burrs or sharp points on the holes either.
I don't have access to a good micrometer, but the cheap plastic HF one I have shows the can to be almost 1 mm thick.
The Motorcraft is 1/2 that. Even cut open, the can is stiff, where the Motorcraft is easily flexible.
This can took a little longer to cut than the Motorcraft did.
I have no way to judge the media except by feel, and well, it feels like media. At least the Ultra looks different (because we all know looks are what matters).
I will be cutting it once I get another razor blade for my utility knife (thought I had more) and will post those pics up here also.
Center tube is louvers, but they look fine and I have no issues with properly done louvers.
Overall, not impressed.
I just don't see the justification for the price. Seems they are heavily relying on the Mobil 1 name as well as their new oil.
Buy Mobil 1 Annual oil, gotta buy a Mobil 1 Annual filter, right?
A Fram Ultra is just a better all around filter for less money (and the Napa Platinum is on sale now for about the same price as the Ultra).
Neither of them are marketed as 1 year/20,000 mile filters though (but we here know they could handle it).
Funny thing is I went to Walmart looking for some of the Bosch Distance Plus for $5, but both Walmarts I went to did not even have shelf space for them anymore.
I had about $8 left on a Walmart giftcard from work so figured I would not make it a wasted trip.
I do find it ironic that I have had 3 new filters for my truck, This M1, the Motorcraft FL820s and a Supertech, and the only one I actually plan on using is the Supertech