tig1, I would agree if it turns out we're all mistaken on the issue. But, half the battle is cosmetics. Fram got a bad rap over "cardboard end caps." They may work fine, but they can make for a pretty ugly filter. Purolator has had tearing issues. One can certainly argue that no one's every blown an engine over a torn filter. But, again, it makes for bad PR. Toss in wavy pleats with that, and we have Purolator getting hammered here, which never happened before. People don't like the look of ecores, and that's been problematic for some.
If a company wants to make terrible looking louvers and doesn't give two hoots about their quality control, they're taking a risk. Baldwin and Hastings make louvers that always look correct. If a person has to look twice and wonder and post online as to whether their filter is usable, then perhaps it's time to question whether that filter manufacturer really wants our business.
If I have to wonder whether my filter has functional louvers or has effectively a sealed centre tube, or wonder if the media is going to remain in one piece, or if the ADBV is pierced, then I'm stuck wondering about things that should have been addressed at the factory, and really should be wondering why I made the purchase. It's about customer confidence. When the P1 had great filtering numbers, robust media, straight pleats with the string tied around them, and a quality, unpierced silicone ADBV, hardly anyone questioned anything about it. Now, we have questions where there shouldn't have had any arise in the first place.
Oil filters have been around for decades, and all these techniques have been mastered. There's no reason for poor looking louvers, questions about media integrity, or pierced ADBVs.