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#4273551 - 12/13/16 07:39 AM New Motorcraft??
cmlind Offline


Registered: 01/10/05
Posts: 74
Loc: Minnesota
I saw this ad for new Motorcraft lines. Wonder what it will mean? I tried to go further into the page under parts but the page is all messed up. So much for high hopes.....

http://www.fordparts.com/Motorcraft.aspx?bannerid=9673871|2633937|137323330|71992001|310064908

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#4273584 - 12/13/16 08:43 AM Re: New Motorcraft?? [Re: cmlind]
tig1 Offline


Registered: 01/03/09
Posts: 13661
Loc: Illinois
For me your copy and paste is all messed up. Can you try again? Thanks


Edited by tig1 (12/13/16 08:43 AM)
_________________________
2007 Ford Fusion 227,000 miles
M1 0-20 EP
2017 Ford Fusion 49K
M1 0-20 EP
10,000 mile OCIs on both engines
M1 ATF and MC LV
M1 10-30 in all OPE
MC filters


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#4273642 - 12/13/16 09:51 AM Re: New Motorcraft?? [Re: cmlind]
Oldmoparguy1 Offline


Registered: 01/21/05
Posts: 5613
Loc: Charlotte, NC
Try this...

I see nothing new.
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#4273663 - 12/13/16 10:19 AM Re: New Motorcraft?? [Re: cmlind]
cmlind Offline


Registered: 01/10/05
Posts: 74
Loc: Minnesota
If I copy and paste the link it works for me.

The ad is for Motorcraft analyzing there lines with new "better products in the same red box" Doesn't say anything specific. Probably just foo foo ads.

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#4273700 - 12/13/16 11:09 AM Re: New Motorcraft?? [Re: cmlind]
bdcardinal Online   content


Registered: 06/03/05
Posts: 10995
Loc: Santa Barbara, CA
There is a new line called "Omnicraft" they are coming out with that is supposed to be parts for competitive makes. It is targeted at the Quick Lane and then for regular service departments for used cars or people that bring competitive make cars in for service. So far it seems a lot of dealers are not jumping on the bandwagon as they required a fairly sizable initial order and just gave "popularity" of the part and not application. Plus we normally will order our Motorcraft parts from a FAD, Ford Authorized Distributor, and not Ford directly. That way I can buy lets say 8 or 16 of one spark plug part number instead of 96 or maybe 5 cases of FL820S instead of a pallet. With the new Omnicraft program the FADs get no discounts so they have no incentive to carry them.
_________________________
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#4273867 - 12/13/16 02:23 PM Re: New Motorcraft?? [Re: cmlind]
bdcardinal Online   content


Registered: 06/03/05
Posts: 10995
Loc: Santa Barbara, CA
FWIW http://www.opticatonline.com/ is the webpage they are giving us to look at it.
_________________________
2014 Ford Mustang GT Track Pack
1995 Ford Mustang GT

Ford/Mazda Parts Counter
NRA Benefactor Member
Opinions expressed are my own.

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#4472348 - 07/27/17 07:57 PM Re: New Motorcraft?? [Re: bdcardinal]
SatinSilver Offline


Registered: 01/24/08
Posts: 10165
Loc: OH
Went to the QuickLane this morning and they installed an Omnicraft oil filter. I can see the oil filter when I pop open the hood. In the past they've always put an MC filter on. Also had them install some Nokian eNTYRES that I bought on Amazon. No apt needed and I was there at 7:30 am.

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#4472437 - 07/27/17 09:31 PM Re: New Motorcraft?? [Re: cmlind]
Triton_330 Offline


Registered: 12/24/13
Posts: 780
Loc: Illinois, USA
Omnicraft Filters - PDF Link

96% efficiency at 20 for these filters. That's pretty darn good, at least in comparison to Motorcraft's old numbers. IIRC (and please do correct me if I am wrong), I think Motorcraft filters are 80% efficiency at 20, so this seems like a jump of 16%. I just wonder how much they cost. Is this exclusive to only package deals, or will individual filters be available to order, or maybe possibly in stores?
_________________________
2001 Ford F-150 XLT 4x4 5.4L V8 ~132k miles
-> PPHM 5w-20 w/Fram Ultra
1989 Chevrolet Camaro RS 5.0L TBI V8 ~48k miles
-> Milesyn SB 5w-30 w/Puro Boss

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