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Chevrolet TV commercials #4099005 05/17/16 09:59 AM
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edyvw Offline OP
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OK guys, who else find those Chevrolet commercials ridiculous?
Real people not actors?
It looks like Audi? No it looks like BMW? It is better then my Audi. No it does not look like Audi, BMW and no, definitely is not better then Audi. Then guys cutting lumber, for 3/4 of commercial, and then in the end truck shows up asking them: Wouldn't you like also to have strongest truck in class? What is focus of ad, STIHL chainsaw or truck?
When I see it on TV it is like someone is drilling my brain.


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11' VW Tiguan 2.0T (Castrol 0W30+OE filter)
15' Toyota Sienna AWD (Mobil1 5W30 EP+OEM filter).
Re: Chevrolet TV commercials [Re: edyvw] #4099019 05/17/16 10:10 AM
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bullwinkle Offline
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I just like how the truck is always a loaded LT crew cab with a (looks like a) four foot bed, a $60K truck that can't haul anything but people, or maybe a trailer. Not a lot of contractors driving those!


06 Ram 3500 CTD 4X4(FG Venturi), 93 GMC C3500 6.2, 89 F-450 7.3, 98 XJ 4.0(XG8A), 05 xB(XG3600), 18 Transit 3.7, 03 Merc Grand Marquis 4.6 2V(XG2)
Re: Chevrolet TV commercials [Re: bullwinkle] #4099028 05/17/16 10:14 AM
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edyvw Offline OP
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Originally Posted By: bullwinkle
I just like how the truck is always a loaded LT crew cab with a (looks like a) four foot bed, a $60K truck that can't haul anything but people, or maybe a trailer. Not a lot of contractors driving those!

True!
And guys cutting lumber having perfectly ironed shirts etc lol.


11' BMW 328i xDrive 6MT (BMW TPT 5W30+OE filter)
11' VW Tiguan 2.0T (Castrol 0W30+OE filter)
15' Toyota Sienna AWD (Mobil1 5W30 EP+OEM filter).
Re: Chevrolet TV commercials [Re: edyvw] #4099029 05/17/16 10:16 AM
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Illogical.
If they want to compare a powersaw to a handsaw, you should compare the truck to bicycling.

Many Trucks are too powerfull now as is, over-cammed; They need more down low torque. I guess the 2.7turbo ford does a good job there.


2019 VW Jetta S 6MT OCI#2 7378mi-MOTUL Specific VW508.00+VW Service Filter; '17 Subaru Crosstrek CVT OC#8 60864mi-Subaru Idemitsu 0W20 + SOA Filter
Re: Chevrolet TV commercials [Re: edyvw] #4099032 05/17/16 10:21 AM
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Miller88 Online Content
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It's advertising.

The people who legitimately need a truck aren't going to be swayed by a cheesy commercial; they already have their brand loyalty or they will fire up the websites and see which truck is the best fit for them and then go to make a deal.

This commercial is marketed to those who work in an office, never haul anything more than a bag of mulch from Home Depot / Lowes yet feel the need to have a big brute of a truck to validate themselves and their masculinity.

If they were advertising the capability of a Chevy truck on the job, we'd see at least a full size bed, vinyl interior, steel wheels.


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Re: Chevrolet TV commercials [Re: edyvw] #4099033 05/17/16 10:22 AM
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MCompact Offline
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What I don't get are those ads which portray a brand's owners as complete and total dimwits- such as the execrable "Camry Family" spot of a few years ago or the Camry SE ad with the moron girl telling us that the car feels "grounded to the ground." And it's not just Toyota. The Ford "Press Conference" ads where nitwit owners took questions and gave idiotic answers was also pretty bad.

Somehow I don't think that the subliminal message of "Our owners are brain dead- why not join them?" is a winning long-term strategy.


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Re: Chevrolet TV commercials [Re: edyvw] #4099053 05/17/16 10:37 AM
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NHGUY Offline
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Chevy lost any credibility back in 1973 when a Cheyenne 4x4 pickup pulled a house,a ship,logging trailers in commercials that prove Chevy "toughness"....yea right.

Re: Chevrolet TV commercials [Re: edyvw] #4099057 05/17/16 10:39 AM
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dparm Offline
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I'm glad I have a TiVo and just skip all of those Chevy commercials -- the few times I have seen them I found them to be cringe-worthy. I can't believe they're still cranking out new ones.

I'm sorry, but no one sitting in a Malibu is going to think it's a [censored] BMW or Audi. Even non-car people aren't that stupid.


2017 Chevrolet Corvette Grand Sport
Re: Chevrolet TV commercials [Re: MCompact] #4099058 05/17/16 10:40 AM
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dparm Offline
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Originally Posted By: MCompact

Somehow I don't think that the subliminal message of "Our owners are brain dead- why not join them?" is a winning long-term strategy.



GM has never really been what I would label as an 'expert' in winning long-term strategies...clearly their advertising arm/ad company isn't any better.


2017 Chevrolet Corvette Grand Sport
Re: Chevrolet TV commercials [Re: edyvw] #4099068 05/17/16 10:53 AM
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440Magnum Offline
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Originally Posted By: edyvw
OK guys, who else find those Chevrolet commercials ridiculous?
Real people not actors?
It looks like Audi? No it looks like BMW? It is better then my Audi. No it does not look like Audi, BMW and no, definitely is not better then Audi.


Its a commercial, what do you expect?

However, I'd agree with them that its better than an Audi in at least some ways. Pretty much anything is going to be less complex and more reliable than the lower tier of German cars like VW/Audi, even if they do achieve a few of the aspects of higher-tier German cars.


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Re: Chevrolet TV commercials [Re: MCompact] #4099074 05/17/16 11:01 AM
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Originally Posted By: MCompact
What I don't get are those ads which portray a brand's owners as complete and total dimwits- such as the execrable "Camry Family" spot of a few years ago or the Camry SE ad with the moron girl telling us that the car feels "grounded to the ground." And it's not just Toyota. The Ford "Press Conference" ads where nitwit owners took questions and gave idiotic answers was also pretty bad.

Somehow I don't think that the subliminal message of "Our owners are brain dead- why not join them?" is a winning long-term strategy.
At lease the SE has real performance parts in it.

Re: Chevrolet TV commercials [Re: edyvw] #4099077 05/17/16 11:03 AM
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VNTS Offline
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I think the best commercial showing lately is the Dodge brothers
picking up the farmers daughters in their Chargers, the farmer smiling when he hears the hemis coming down the road until he watches them pull up and the daughters come running out LOL


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2000 Durango 5.9
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2006 PT GT 2.4T 5spd
2006 PT 2.4
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Mopar or No Car!
Re: Chevrolet TV commercials [Re: NHGUY] #4099078 05/17/16 11:04 AM
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440Magnum Offline
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Originally Posted By: NHGUY
Chevy lost any credibility back in 1973 when a Cheyenne 4x4 pickup pulled a house,a ship,logging trailers in commercials that prove Chevy "toughness"....yea right.


And that was worse than the Ford truck plowing a field? Or the more recent Tundra towing the retired space shuttle? Or the old 1970s tire commercials where they drove steel-belted tires across a field of axe blades or drill bits?

<edit>: Oops... the field plowing was also Chevy, not Ford.

C'mon. Car commercials have always catered to non-car literate people, they're going to be annoyingly STUPID to those of us who actually know about vehicles.

At least this one for Ford was entertaining in a sorta mythbusters "lets make a lot of sparks and smoke"way...

https://www.youtube.com/watch?v=DvyKpJZ4CRU

Last edited by 440Magnum; 05/17/16 11:12 AM.

'66 Dodge Polara & '69 Dodge Coronet R/T both 440/727
'08 Ram 1500 4.7/545RFE
'12 Challenger SRT8 392/6-speed
'99 XJ 4x4 4.0/AX15, '14 WK2 4x4 3.6/8HP
Re: Chevrolet TV commercials [Re: edyvw] #4099081 05/17/16 11:05 AM
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TV commercials by auto manufacturers in general are really terrible.

The absolute worst ones are the ones that are targeted toward specific cultures.

It's clear that these commercials are geared toward the absolute lowest form of intelligence.


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68 Charger R/T / Supercharged 440 VR1/DBL7349
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Re: Chevrolet TV commercials [Re: edyvw] #4099107 05/17/16 11:22 AM
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novadude Offline
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Call the commercials stupid, but from a business perspective, they are pretty smart. The manufacturers have realized that the real car guys are an ever-shrinking part of their customer base. Car guys want to hear about compression ratios, rear axle gearing, hp/torque curves, etc. The larger consumer population couldn't care less, just so long as their Bluetooth works, they can fit their starbucks cup in the console, and the vehicle choice fits their ego whether they view themselves as as "rugged", "environmentally conscious", etc., etc.

Catering the "dumbed down" buyers is probably the right strategy. As car guys, we'll never like it, but it's probably what sells cars.

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