"…………….Michelin will markedly increase its activities in the footwear sector following the signing of an agreement with Chinese textile firm the Jihua Group on 26 November……………………………………………………
Jihua and Michelin, represented by their respective entities JV International and Michelin Lifestyle, intend to identify pertinent solutions in a market they see as hungry for technology. The purpose of the partnership is to manufacture and distribute high-performance soles with a view to securing a five to ten per cent share of the market (some 500 million pairs of soles) within the space of five years………………"
http://www.tyrepress.com/2014/11/michelin-becomes-sole-supplier-to-footwear-market/
Personally, I would like to see some winter shoes with soles based on the XIce Xi3.
Jihua and Michelin, represented by their respective entities JV International and Michelin Lifestyle, intend to identify pertinent solutions in a market they see as hungry for technology. The purpose of the partnership is to manufacture and distribute high-performance soles with a view to securing a five to ten per cent share of the market (some 500 million pairs of soles) within the space of five years………………"
http://www.tyrepress.com/2014/11/michelin-becomes-sole-supplier-to-footwear-market/
Personally, I would like to see some winter shoes with soles based on the XIce Xi3.