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#3309136 - 03/12/14 09:05 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: wwillson]
Tom NJ Offline


Registered: 07/27/06
Posts: 1918
Loc: Virginia
I don't think they understand BITOG. The audience here are practical, knowledge hungry, technically oriented folks who despise marketing fluff & gloss. They should have let their technical people answer the technical questions and let the marketing and legal eagles go do their thing elsewhere. I mean, really, what could they possibly reveal that their competitors don't already know. A little straight talk would have gone a long way.

Tom NJ

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#3309218 - 03/12/14 10:15 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: Tom NJ]
Quattro Pete Offline


Registered: 10/30/02
Posts: 33658
Loc: Great Lakes
Originally Posted By: Tom NJ
I don't think they understand BITOG. The audience here are practical, knowledge hungry, technically oriented folks who despise marketing fluff & gloss. They should have let their technical people answer the technical questions and let the marketing and legal eagles go do their thing elsewhere.

Yes, but unfortunately, in any large organization, any communication that goes out to the public has to pass through legal, and as such, it will always be dumbed down. This is why these Q&A sessions are always of limited value to the majority of BITOG audience. Most of us know it from past experience, yet we keep jumping on any Q&A opportunity that presents itself, expecting better results next time. I think that's the definition of insanity... smile
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#3309372 - 03/12/14 12:39 PM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: Quattro Pete]
A_Harman Offline


Registered: 10/01/10
Posts: 6359
Loc: Michigan
Originally Posted By: Quattro Pete
yet we keep jumping on any Q&A opportunity that presents itself, expecting better results next time. I think that's the definition of insanity... smile


I prefer to think of it in terms of Hadrian and his lamp, wandering in the darkness, looking for an honest man.
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#3309384 - 03/12/14 12:50 PM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: Quattro Pete]
danthaman1980 Offline


Registered: 03/12/10
Posts: 993
Loc: SE Wisconsin
Originally Posted By: Quattro Pete
Originally Posted By: Tom NJ
I don't think they understand BITOG. The audience here are practical, knowledge hungry, technically oriented folks who despise marketing fluff & gloss. They should have let their technical people answer the technical questions and let the marketing and legal eagles go do their thing elsewhere.

Yes, but unfortunately, in any large organization, any communication that goes out to the public has to pass through legal, and as such, it will always be dumbed down. This is why these Q&A sessions are always of limited value to the majority of BITOG audience. Most of us know it from past experience, yet we keep jumping on any Q&A opportunity that presents itself, expecting better results next time. I think that's the definition of insanity... smile


In my estimation, SOPUS marketing is probably the only reason we are offered a Q&A; they are more than likely the driver behind that initiative.

In my experience, public answers to 'social media' questions like those posted on BITOG are usually carefully crafted with input from marketing, technical, and legal/regulatory departments. Legal usually gets the last word in such discussions. As such, they are 'dumbed down', or more precisely, stripped of any proprietary information. But the answers must be truthful, or else competitors will file lawsuits.

Again, I thank the SOPUS marketers for keeping us as involved as possible, and thank the Pennzoil technical and legal departments for taking time out of their busy schedules to provide us with the answers.
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#3309397 - 03/12/14 01:04 PM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: DuckRyder]
HTSS_TR Offline


Registered: 04/17/06
Posts: 19528
Loc: Lake Forest, CA
Originally Posted By: DuckRyder
Originally Posted By: TrevorS
Overall I was disappointed with the answers.
I agree, obviously the marketing and legal department got their way with them.

+2
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#3309401 - 03/12/14 01:07 PM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: wwillson]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
You are right that this is a marketing driven initiative.

But where these things fall down are when either marketing doesn't have enough technical ability or when marketing can't persuade technical people to give them fuller answers. Or both which is what I suspect is going on.

And that's why I said that its one thing to think its a good thing to have a social media strategy and delegate it to the associate brand manager, and another thing to realize that it is not just BITOG types that are interested in oil and if you can find the right balance of technical info and marketing speak, you can address that market better.

Again, just look at how Mobil 1 do it on their website. They give out more technical info on their own site to people less interested in oil than we are. Not just the huge Q&A there but also just ensuring all the products are listed and all the technical data sheets are easily available.

Pennzoil go with marketing on their website, don't list all the products, don't have all the data sheets and then come to this site and give us 95% marketing speak in the q&a for their revolutionary launch.

Two different levels of marketing sophistication and execution for premium synthetic oils and the market share shows the results.

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#3309567 - 03/12/14 03:46 PM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: TrevorS]
danthaman1980 Offline


Registered: 03/12/10
Posts: 993
Loc: SE Wisconsin
TrevorS,

I suspect the lack of technical information is purely due to SOPUS lawyers' unwillingness to divulge proprietary information.

I agree that the Pennzoil website leaves a lot to be desired, especially when compared to the M1 website. But contrast that with this: Based on my recent experiences, M1 customer service leaves a lot to be desired compared to SOPUS. So which do you prefer, a better website or better customer support?

I want a reasonably priced, high quality product from a company who cares about my business, and who cares about BITOG. Pennzoil and Castrol have both offered and completed BITOG Q&As. How many has Mobil 1 offered? Zero?

I'm done with M1 for a while. If they can do without my business, I can do without their oil.
_________________________
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#3309641 - 03/12/14 04:57 PM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: wwillson]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
I wouldn't imagine requiring telephone support.

But what went wrong that you needed them?

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#3310138 - 03/13/14 03:31 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: TrevorS]
danthaman1980 Offline


Registered: 03/12/10
Posts: 993
Loc: SE Wisconsin
Originally Posted By: TrevorS
I wouldn't imagine requiring telephone support.

But what went wrong that you needed them?


$15 rebate submission apparently got lost in the mail, Mobil 1 says they have no record of my submission. I say OK, well I have copies of my receipt and rebate form, where should I send those? Mobil 1 says I'm S.O.L. since that promotion has ended... They won't look at my copies.  Then they have the audacity to suggest I check out their current rebate promotion and try again? I'm thinking, are you F***ing kidding me? No thanks, keep your oil.
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2014 Mazda6 Sport 2.5 Skyactiv ~38,000 miles; M1 AFE 0W-20

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#3310146 - 03/13/14 03:59 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: wwillson]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
That sucks. I keep a close eye on rebate dates and timings to make sure I can't get caught out by submission deadlines.

Pennzoil has upset a lot of people here with their rebates. I was denied also. But they have gone to online submission which prevents things getting lost.

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#3310148 - 03/13/14 04:20 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: wwillson]
danthaman1980 Offline


Registered: 03/12/10
Posts: 993
Loc: SE Wisconsin
I've had limited problems with Pennzoil rebates in the past too, but in my experience denial was either technically my fault (non-participating retailer, or forgot to copy my receipt), or was later fixed and I got my rebate... just a bit late.

For sure SOPUS isn't perfect, but at least they seem to be trying.
_________________________
2003 Chevy Silverado 1500 5.3 LS Quadrasteer ~228,000 miles; QS Defy SL 5W-30

2014 Mazda6 Sport 2.5 Skyactiv ~38,000 miles; M1 AFE 0W-20

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#3311305 - 03/14/14 12:36 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: wwillson]
Bandito440 Offline


Registered: 02/13/12
Posts: 3661
Loc: NYS
I'd just like to hear from them about what happened to the PU NOACK...
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#3318625 - 03/21/14 12:54 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: TrevorS]
Indydriver Offline


Registered: 03/20/11
Posts: 1752
Loc: Indiana
Originally Posted By: TrevorS
Two different levels of marketing sophistication and execution for premium synthetic oils and the market share shows the results.


LOL, marketing sophistication indeed. I'm thinking of the Tony Stewart "soda cookie" M1 commercial.

But seriously, I have said for years when it comes to marketing, "mileage guarantee" beats "cleaner engine" every time. And I noticed SOPUS's repeated stubborn insistence that OCI (or ODI as they called it) is the province of auto manufacturers only. They almost seemed a bit touchy on this subject as though they've tried to convince themselves that they haven't really been outmarketed by the XOM guys for years.

And finally, I don't know about you but, it did grate on me to learn that all this new tech base stock is coming from Qatar.


Edited by Indydriver (03/21/14 01:02 AM)
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#3318683 - 03/21/14 06:20 AM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: Clevy]
PeterGreen Offline


Registered: 07/31/12
Posts: 209
Loc: New York
Originally Posted By: Clevy
Interesting read.
What I found most interesting is pennzoil saying in no uncertain terms that there is no such thing as a group 3+ Nor any + when grading base stocks.
So take that to all those who told me I was wrong when I wrote that there was no such thing as a + base stock.


It's great to be vindicated, ain't it?

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#3319206 - 03/21/14 04:52 PM Re: Pennzoil Platinum with PurePlus Technology Q&A [Re: wwillson]
Danh Offline


Registered: 10/16/10
Posts: 1350
Loc: .
Fwiw, the TDS documents for Ultra Platinum have reappeared on Shell's website. When they were taken down a week or two ago there was a thought maybe they were in error, especially the new Noack figures.

While there may have been changes, the new TDSs look like the ones that were pulled as far as I can tell. Noack is still roughly double what it was in the old formula and higher than the new Platinum formulation. I know there's a lot more to a motor oil than volatility, but this is still odd.

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