Recent Topics
Shoe sizing?
by Eddie
7 minutes 54 seconds ago
Switching from M1 to Castrol Edge-Both Euro 0W-40
by WhizkidTN
12 minutes 50 seconds ago
Thin or thick: an excerpt from a classic ASTM book
by Gokhan
22 minutes 46 seconds ago
2012 yaris flush?
by macdole99
32 minutes 52 seconds ago
Acid filter fail
by T-Bone
34 minutes 13 seconds ago
5W-30 for longer engine life?
by flinter
Today at 07:38 PM
AutoZone is having a Sale. So prices went up...
by Oro_O
Today at 07:12 PM
01 Tahoe Instrument cluster failing...
by mjk
Today at 06:27 PM
Key fob batteries lasted 15 yrs
by mclasser
Today at 06:02 PM
Vinegar ok to clean out swamp cooler lines?
by paulri
Today at 05:34 PM
More on ASRC Fluid
by BrianF
Today at 05:13 PM
Milesyn SXR 5w30
by Vlad_the_Russian
Today at 05:02 PM
Downside for aftermarket OPE starters like this?
by mrsilv04
Today at 04:28 PM
2015 Chevy Traverse: severe sludge
by car51
Today at 03:55 PM
Striker fired pistol?
by Camprunner
Today at 03:13 PM
'Used' cars with delivery miles
by vinu_neuro
Today at 03:11 PM
139 MPH nut case
by CourierDriver
Today at 03:05 PM
Mountain, Snowflake?
by Camprunner
Today at 03:02 PM
M1 0w40, 9819 miles, 2010 BMW 328i
by Patman
Today at 02:46 PM
Opinion on used tires - BridgeStone Blizzak
by pacem
Today at 02:41 PM
Newest Members
gwarrior4u, Airbum787, mrj1, Nutch, motorcycler
61995 Registered Users
Who's Online
106 registered (Astro_Guy, 9050lx, 01rangerxl, andyd, 69GTX, 4ever4d, 12 invisible), 2411 Guests and 11 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
61995 Members
66 Forums
267132 Topics
4418185 Posts

Max Online: 3590 @ 01/24/17 08:07 PM
Donate to BITOG
Topic Options
#3280959 - 02/13/14 04:49 PM Pity that Pennzoil renamed Ultra to Ultra Platinum
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!

Top
#3280975 - 02/13/14 05:00 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Andy636 Offline


Registered: 12/30/10
Posts: 736
Loc: Romania
We shall name it PuP grin

Top
#3280979 - 02/13/14 05:04 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
If it were Ultra Ultra, we could have has PuuP with PP!

Top
#3280986 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
901Memphis Offline


Registered: 08/14/10
Posts: 12530
Loc: Northern Kentucky
Pennzoil has turned our world upside down.
_________________________
2002 Buick Century 130k - Built 4T65e(Maxlife) - Edge 0w40 + Fram XG3980
1998 Nissan Altima 337k - 5MT - M1 HM 5w30/Fram Ultra XG7317+MOS+ATP 205

Top
#3280987 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
HTSS_TR Offline


Registered: 04/17/06
Posts: 19528
Loc: Lake Forest, CA
There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.

There are 3 classes: M1, M1 HM and M1 EP. The M1 Advanced Fuel Economy 0W20 and 0W30 are just a normal M1 with a marketing term.
_________________________
'00 MB E430
'04 Honda S2000
'06 Volvo V70
'14 Honda Accord LX
"Throwing food away is like stealing it from the poor and hungry" Pope Francis

Top
#3281001 - 02/13/14 05:21 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Propflux01 Offline


Registered: 09/26/02
Posts: 3289
Loc: Arkansastan
I paid same price for Ultra as was marked for PP at WM last weekend
_________________________
2014 Hyundai Elantra
2014 Hyundai Elantra GT

A 55 Gallon Drum And A Shovel Can Solve A lot of Life's Little "Problems"

Top
#3281030 - 02/13/14 05:54 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
2015_PSD Offline


Registered: 09/26/10
Posts: 6326
Loc: SE Texas
IMHO, they should have named it Pennzoil Titanium to indicate a progression from Pennzoil Platinum (as with credit cards); give the consumer an easy way to tell that Ultra is better (or at a higher level) than Platinum.

Ultra Platinum sounds stupid and I predict it will be epic fail from a marketing standpoint just as Ultra was (not saying it is not good oil--just that the marketing is lame).
_________________________
2015 F-250 6.7L Powerstroke Diesel.........Delo 400 LE 5W-40 + CQ Blue (WIX)
2014 Explorer 3.5L Limited...................M1 AFE 0W-20 + FU


Top
#3281070 - 02/13/14 06:31 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: 2015_PSD]
krismoriah72 Offline


Registered: 02/16/09
Posts: 1026
Loc: wv
Seems they are launching it on their facebook page..people are asking questions and they are answering them via facebook.

Marketing..gotta love it

Top
#3281090 - 02/13/14 06:49 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
volk06 Offline


Registered: 10/04/10
Posts: 4744
Loc: Midwest
Originally Posted By: TrevorS
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!


It'll be known as PPPP or P4, and PUP, PUPPP, or PU3?
_________________________
2011 F-150 Ecoboost
2012 Focus S
2001 Taurus

Top
#3281166 - 02/13/14 07:52 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: volk06]
JC1 Offline


Registered: 11/29/08
Posts: 2236
Loc: Oshawa, Ontario Canada
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.
_________________________
2015 Grand Caravan SXT Plus 5w-20 PPPP/Wix Filter
1997 Honda Civic CX 5w-30 Mobil 1/Napa Gold Filter

Top
#3281239 - 02/13/14 09:17 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
simple_gifts Offline


Registered: 07/26/04
Posts: 11440
Loc: Middlesex County CT
Quote:

There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.


Why do a great percentage of people keep typing Mobile 1? Seems like a similar branding snafu.
_________________________
2004 Prius; 77K Magnatec 10w-30
2003 Echo > 4.1x10^5 miles; 5w-50
2006 B2300;117K;ALM


Was driving an ox cart; Now on the USS Enterprise

Top
#3281631 - 02/14/14 08:34 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: JC1]
Trajan Offline


Registered: 07/16/05
Posts: 3730
Loc: SE PA
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............
_________________________

Lack of harm is not proof of benefit.

There are in fact two things, science and opinion; the former begets knowledge, the later ignorance. Hippocrates





Top
#3281693 - 02/14/14 09:53 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
Kira Offline


Registered: 08/19/10
Posts: 3583
Loc: Champlain/Hudson Valley
Hello, FROM ABOVE POST, "Marketing..gotta love it"

Want to be disturbed? Advertising (marketing) is the biggest business in America.

Why produce anything when you can just promote something?

I know there's more to it than that. Kira

Top
#3281997 - 02/14/14 01:30 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
GumbyJarvis Offline


Registered: 08/23/11
Posts: 1704
Loc: Killeen, TX
Originally Posted By: Trajan
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............


And I remember Coca Cola Blak, same thing.
_________________________
16 Hyundai Veloster Turbo 1.6L 12k
Royal Purple 5w30 + OEM

05 Ford Ranger 2.3L 255k
QS Defy 10w30 + Supertech

Top
#3387550 - 06/03/14 02:18 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
used_0il Offline


Registered: 03/06/14
Posts: 1184
Loc: canada
Anybody know where I can find Dorkville?

Top