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#3211284 - 12/09/13 01:21 PM Bad Oil Promo is Bad - PQIA & News12 NJ
martinq Offline


Registered: 07/22/05
Posts: 1031
Loc: ON, Canada
The PQIA and News12 are doing an expo on bad engine oils. Can anyone spot the problem with this promo?

===
http://www.pqiamerica.com/index.html
December 5, 2013

Stay Tuned... News12 New Jersey Presents an Eye Opening - Three Part Series about bad motor oils in the market

http://www.youtube.com/watch?v=ciyLOCJpAgM



Edited by martinq (12/09/13 01:21 PM)

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#3211288 - 12/09/13 01:24 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
Ramblejam Offline


Registered: 11/05/13
Posts: 2529
Loc: Kentucky
3,000 miles...

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#3211291 - 12/09/13 01:26 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
2012AccentSE Offline


Registered: 10/08/13
Posts: 184
Loc: TX
It's in New Jersey
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#3211293 - 12/09/13 01:28 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: 2012AccentSE]
martinq Offline


Registered: 07/22/05
Posts: 1031
Loc: ON, Canada
Originally Posted By: 2012AccentSE
It's in New Jersey

Good catch. grin

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#3211311 - 12/09/13 01:36 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
redhat Offline


Registered: 12/07/12
Posts: 1366
Loc: Western New York
Looking forward to it.
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#3211382 - 12/09/13 03:03 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
chubbs1 Offline


Registered: 06/09/10
Posts: 4574
Loc: Merritt Island FL, USA
I have never seen oil come out of a fresh bottle that black!
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#3211383 - 12/09/13 03:05 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: 2012AccentSE]
dparm Offline


Registered: 04/19/10
Posts: 13031
Loc: Chicago, IL
Originally Posted By: 2012AccentSE
It's in New Jersey



/thread
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#3211398 - 12/09/13 03:16 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
Jeffs2006EvoIX Offline


Registered: 02/28/10
Posts: 1415
Loc: Imperial Valley, California
do you have the link to the actually video of what they did? I am curious about it. Sometimes its comical, sometimes its not.
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#3211422 - 12/09/13 03:35 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
Tom NJ Offline


Registered: 07/27/06
Posts: 1842
Loc: Virginia
This will be aired in three parts starting tomorrow (Tuesday) at 6:00 PM. It will include extensive interviews with PQIA's president, Tom Glenn.

Tom NJ

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#3211436 - 12/09/13 03:52 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
hardcore302 Offline


Registered: 11/23/09
Posts: 2488
Loc: Suffolk County, NY
Could you post the whole news story after it airs, for those of us who do not reside in NJ? Thanks,
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#3211463 - 12/09/13 04:29 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
BobsArmory Offline


Registered: 03/28/10
Posts: 992
Loc: Michigan
Yes, it would be interesting if you posted a link to the news story after it airs.
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#3211468 - 12/09/13 04:36 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
Tom NJ Offline


Registered: 07/27/06
Posts: 1842
Loc: Virginia
For those outside the listening area, there will be a link on the PQIA web site to the Channel 12 web site, where there will be links to the broadcasts.

Tom NJ

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#3211607 - 12/09/13 06:58 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
hardcore302 Offline


Registered: 11/23/09
Posts: 2488
Loc: Suffolk County, NY
Thanks. Should be interesting.
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#3211741 - 12/09/13 09:28 PM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: martinq]
uart Offline


Registered: 06/09/10
Posts: 723
Loc: Australia
Originally Posted By: martinq
Can anyone spot the problem with this promo?


Sure, they say 3000 miles. But to be honest I don't see any problem with it. It's a segment about the pitfalls of getting substandard oil if you buy "off" brands from convenience stores and the like. It's not about trying to educate people about oil change intervals.

Programs like this are usually targeted at a none too sophisticated audience, so it's good to keep it simple. If they start trying to add in ideas of different oil change intervals to what those people are used to, then you're just going to end up with mixed messages and conflated ideas. The scope for using longer OCIs with better quality oils would be another show.

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#3211879 - 12/10/13 12:10 AM Re: Bad Oil Promo is Bad - PQIA & News12 NJ [Re: uart]
martinq Offline


Registered: 07/22/05
Posts: 1031
Loc: ON, Canada
Originally Posted By: uart
Sure, they say 3000 miles. But to be honest I don't see any problem with it.

But why continue to promote misinformation? When was the last decade where the typical change was 3k miles?!

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