Well after reading this thread and several others regarding what ATF to use in a Honda, I finally changed the transmission fluid in my 01 Civic today.
Out: Not sure, I bought the car used last May with a recently installed rebuilt transmission in it. It shifted fine when I got it, and the fluid looked and smelled clean, but I added a bottle of Lubegard Red when I got it just to be safe. This softened the shifts to the point that they were completely transparent. Continued to drive like that for roughly 15,000 miles until today, and I drained 4 quarts of dark red, still unburnt fluid.
In: 3 quarts of Valvoline MaxLife Full Synthetic Multi-Vehicle (the one that says Honda on the front) and 1 quart of Mobil 1 ATF (because my logic is this will bond with the rest of the Lubegard Red and also it has such a nice high flash point. These trannies are known for heat related failure so I also added a Hayden stacked plate cooler (Similar to the B&M) and a Magnefine inline filter.
The difference was really suprising. The shifts are noticibly firmer but in a good way and in no way harsh. I can clearly feel the shift followed by the torque converter locking up, as it should be. Also, during acceleration, the car seems to continue to pull hard right up to just before the shift, whereas before it would just kinda rev and slip into the next gear unnoticed.
My favorite thing that I've noticed so far though, is that when I brake to slow down in traffic and then step on the gas to accelerate, the car instantly downshifts and just goes! Before, the transmission would freak out as if it was thinking "Oh [censored], he was slowing down, and now he wants to speed up, what do I do? Ummmmmmmmmm...... I guess I could downshift?" and then it would slowly lurch into acceleration. That by itself has made me a believer in MaxLife! It's also made me like my car a lot more. The "slush box" feels a lot less slushy and much more fun to drive!
Thanks to everyone who has shared your experiences in this thread and others! I will update this thread with my personal experiences.