Originally Posted By: Tom NJ
They dropped the Synerlec,
No they didn't. They just made a new line and didn't use it because it would not allow current API certification. They still use it in their HPS, XPR, Marine, etc... lines ( I still believe the HPS is basically their old SL formula renamed ). Synerlec has not been dropped.
Originally Posted By: Tom NJ
reduced the ZDDP,
Again, only in the new line formulated to meet current API standards. still plenty of oils with zddp available from RP for those who want it and need it. HPS, XPR, and Marine.
Originally Posted By: Tom NJ
got API certifications,
RP has had API certification for years and years( actually they 1st started offering API certified oils in 1995 ). All they did was create a new line that could meet current API cert requirements. Just as with any oil mfg who wishes to have those cert's you have to reformulate from time to time. Having API certifications available is not new for RP. Actually, they did it right. Instead of just reformulating their old SL stuff to meet the new requirements they created a whole new oil line to do that so they could keep their zddp and synlerec offerings available as well. I see no fault or caving there. All they did was increase their potential cutomer base. Nothing that should decrease it.
Originally Posted By: Tom NJ
and began distributing through big box stores. All of this may have been prep for sale.
Although anything is possible I personally doubt it had anything to do with a sale. RP has been sold through national parts stores for a long time. Loyal RP customers who drive new vehicles have asked RP to offer up oils that meet our warranty requirements ever since API SM came out. FOR YEARS! RP offered a supplemental warranty covering use of their SL oils in SM applications but when SN came out they decided to finally offer up an oil formula that coould be certified to it. However, as already said, it was in addition to and not instead of. Even if the HPS is all new it is a direct replacement then for the old SL formula and offers the same benefits and ingredients.
As far as box stores, if you mean WalMart, RP does not sell to them. WalMart is getting that oil through some other distributor. Directly from RP FAQ section...
Originally Posted By: RP FAQ @ http://royalpurpleconsumer.com/why-rp/faqs/
Q: Why doesn't Wal-Mart have more product?
A: We do not sell directly to Wal-Mart. Any product that is being sold to them is being sold without our knowledge or involvement.
Originally Posted By: Tom NJ
Time will tell, but I expect this move could prove quite positive for RP.
We can only hope so.