I don't like to use Mobil 1 any longer and i was a huge fan of their 0w40. After reading this you can see why.
What is the communication strategy?
With the exception of Germany, this reformulation will be invisible to
consumers and B2B customers.
Claims are identical with the exception of some now obsolete or soon to
be obsolete claims
Performance of new formulations are equivalent to current formulations
Testing is underway to provide read-across of current marketing
claims to new formulations
Review will take place of current marketing literature to ensure
accuracy of specific claims to new formulations (e.g. if we quote
actual pour point values then this would need to be updated).
There will be no proactive customer communication relating to this
reformulation. However, an internal briefing document and Q&A has
been prepared to allow sales to respond in the unlikely event of a
Due to the unique definition of synthetic in Germany (Synthetic = 100%
PAO) this reformulation is visible to the consumer and B2B customers.
A more proactive communication is being prepared for German use
In other words we changed the formula and wont answer any questions about it.
Because the Germans have this law protecting them from shenanigans like this we need to spin a bald faced lie, put some smoke and mirrors up and come up with some half baked marketing scheme called SHC technology.
I could give rats rear if it performs the same or not, this company (they are not alone) is putting one over and are unethical as a bast...
I don't like to knowingly reward companies like this by giving them my $$$.
PU is PAO/GTL a true synthetic and priced almost the same.
I try to use it whenever possible and when their 0w40 becomes more available there will be no more Mobil 1 in my garage.
Personally i am liking Shell products more than ever.
This is the bottom line.
If i buy a gold watch and get a heavy gold plated stainless watch with the same movement instead some here on BITOG would say it makes no difference.
It keeps time with the same accuracy, it sure looks the same and because the plating is so thick it will never wear off so its the same or equal.
Okay fine but will you pay $1500 an ounce for it? And if you did would you just accept it or sue them for fraud?
Not saying folks should sue the oil company but you get the point.