I think the twist might happen during removal, when the ends are stuck to the housing after being compressed against it for months. In that case, no big deal at all. I'd do a test install on the next one if you're concerned that it's happening on installation.
Originally Posted By: Dan55
I noticed this on my Mazda when using non OE filters. Mazda has feltwashers on the ends of the filter
I've had minor twist on a few OE filters after removal. Nothing like the threadstarter's pic though. I do oil the felt before installation. The filters I've used have much smaller pleat gaps than that, so I imagine they're a bit stronger in torsion.
I used a non-OE filter (Supertech) for the first time on my last change and I was concerned about this since it was a little taller than the OE ones I've used. So I test installed it and removed it right away to make sure it was okay. It was. No twist or deformation at all. It appears to be good quality, with similar pleat count and torsional stiffness compared to the OE filter, and similar endcaps and felt washers, so I was willing to give it a try since it was 1/3 the price. I have seen other aftermarket filters with about 2/3 the pleat count of the OE design. I avoided those.