First, I don't run a bypass system; that is relevant for you to know so that you understand I don't have a bias for one brand over another.
After almost 60 UOA's comparing/contrasting data logged for UOAs and bypass systems, I can tell you that there is precious little difference in actual performance when looking at UOA results. All the big brand names (Amsoil, FS2500, OilGuard, Gulf Coast, etc) do a fabulous job. They all get contamination down to a point (well below 3um, in general) that the argument between which one is "best" is a moot point. They all work that well.
Particle count analysis might show some disparity between brands, but I don't have a wealth of data to look at in this regard, so I'll leave that to someone else.
Overall, I'd select a brand based upon ease of installation, ease of service, and cost of replacement elements that best fits your desires.