I think it'll take them a long time to recover the customers they lost over the years. Based on my experiences with the 3 Honda vehicles I've owned as well as the small power equipment that has all had weird issues or broken, my opinion is Honda makes chintzy junk. Some have "great" luck with the stuff they manufacture. I gave them a shot and everything I have owned from them has given me issues. I get it, all vehicles have "some issues", but when you pay a premium for a vehicle, IMO it should provide premium reliability. I've had better luck with VW and Toyota than my Honda's, the Honda's have given me more issues second to one Chevy I owned. Same with the Honda power equipment I've owned, broken throttles, auto chokes that don't work etc. My Toro's never gave me any issues.