Nokian reinvents the Nordman value line image

[UG_Passat]

Nokian Tyres Introduces the First Product from the Standalone Nordman™ Brand – the Nordman North™ 9 / Nokian Tires

DAYTON, Tenn. – Nokian Tyres is pleased to introduce the first product from the standalone Nordman™ ...

www.nokiantires.com

NOKIAN TYRES INTRODUCES THE FIRST PRODUCT FROM THE STANDALONE NORDMAN™ BRAND – THE NORDMAN NORTH™ 9

The tire will be sold in studded and non-studded versions and deliver solid performance for all winter conditions

DAYTON, Tenn. – Nokian Tyres is pleased to introduce the first product from the standalone Nordman™ brand – the Nordman North™ 9. The winter tire comes in studded and non-studded versions and accompanies a new standalone Nordman™ brand that will extend to future products in the segment.

The Nordman North™ 9 and Nordman North™ 9 SUV offer solid performance for all winter conditions. The tires are balanced, reliable and safe on ice and snow, while handling stays precise and easy. The Nordman North™ 9 and Nordman North™ 9 SUV are available for purchase at Nokian Tyres’ retail partners throughout the Nordics, United States and Canada this fall.

Nokian Tyres launched the Nordman product family in 2004, but now the Scandinavian tiremaker is relaunching Nordman™ as an independent tire brand for value-driven consumers with a new logo and visual design, including newly designed tire sidewalls and a fresh slogan: NORDMAN – TIRES FOR YOUR DIRECTION™.”

The product portfolio is expanding gradually to cover winter, all-weather and all-season categories for wide market coverage.

The Nordman North™ 9 delivers all-in winter tire performance powered by the professional NorthTech 9 solution. In snow, slush, or shine, Nordman™ tires take control of the road, while the driver takes control of their direction.

Now it has its own website

Nordman North 9 / Nordman

Nordman North 9 winter tires offer solid performance for all winter conditions. The tires are balanced, reliable and safe on ice and snow while handling stays precise and easy.

www.nordmantires.com

Too bad I already bought the Hakka 9 unstudded from Walmart online already...

 

[Oro_O]

If they are sticking with past practice, that Nordman 9 is identical to the Hakka 9 you bought, just re-named. The tread is identical, and historically the compound was, too.

With Nokian, as models aged, instead of getting rid of them, they just re-labeled them “Nordman” and kept them in their line-up. I have a set of Nordman 7, which used to be the Hakka 7 and their top tire. Once the Hakka 9 came out (8 was/is truck SUV only I think), the Hakka 7 magically transformed into the “Nordman 7” and soldiered on in the line-up.

This will be a hard sell for them as a “value” tire as even their older Nordman tires were priced well above other value priced winter tires. Presumably it also means they will drop the Nordman 7 and the Hakka 9 from their lineup - they are still listed as current models and widely available at dealers.

 

[slacktide_bitog]

Just curious: why choose the non-studded Nordman North 9/Hakka 9 over the studless R3 or R5?

Also, will the new Nordman standalone brand have different distribution than the regular Nokian line? Nokian has often placed heavy restrictions on their tire distribution.

The Nordman 9 is probably the same as the H9 you bought, as has been said already.

 

[Ranger83]

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With Nokian, as models aged, instead of getting rid of them, they just re-labeled them “Nordman” and kept them in their line-up. I have a set of Nordman 7, which used to be the Hakka 7 and their top tire. Once the Hakka 9 came out (8 was/is truck SUV only I think), the Hakka 7 magically transformed into the “Nordman 7” and soldiered on in the line-up.
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Continental does something similar. They own Gislavid and General. Gislavid is sold in Canada but not USA.

The Continental WS850 looks the same tire as the Gislavid NordFrost 200.
The VikingContact looks like the same tire as Gislavid EuroFrost 6.

The Gislavid NordFrost 3 became the General Altimax Arctic when they introduced the NordFrost 100.

Now that they have a NordFrost 200, the NordFrost 100 became the General Altimax Arctic 12. A used Outback we bought came with a new set so I’ll be trying them out this winter.

NORD*FROST 200 - The Car & SUV Winter Tyre with Great Grip on Ice | Gislaved

Innovative studs lead to improved grip on ice with short breaking distances on icy roads. The optimal power transmission of this tyre ensures very good grip and secure handling on ice and snow.

www.gislaved.ca

WinterContact TS 850 P: Finally, winter is under control | Continental Tires

German engineered performance for every winter situation. Stay in control with enhanced snow traction. Feel the confidence of outstanding snow and dry handling.

www.continental-tires.com

EURO*FROST 6 - The Winter Tyre for Your Car & SUV with Grip on Snow & Ice | Gislaved

With optimum traction on snow and good protection against aquaplaning, this tyre makes you feel most comfortable on snow and ice. Fits perfectly e.g. to Landrover Freelander, Volvo XC 70, BMW X5.

www.gislaved-tyres.com

AltiMAX™ Arctic12

The AltiMAX™ Arctic12 is a studdable winter tire for passenger cars and crossovers. Developed with innovative compound and tread pattern technologies for superior traction on wet, snow and ice-covered roads, this tire carries the 3-Peak Mountain Snowflake symbol for severe winter conditions.

generaltire.com