So maybe they are trying to simplify things in a confusing marketplace? I can see that if the Mobil Super and Synthetic line is discontinued. Otherwise, it just adds more confusion.
I'm curious what the price point will be if at Wal Mart. It also could be something unique to auto stores. Maybe they keep Mobil Super/Super Synthetic at Walmart and big box places and this one goes to the auto stores?
This will be interesting to watch. The marketing people have been working overtime at all these oil companies. (Except maybe Havoline and QS. They seem to stay consistent.)
Wow the labeling looks like something from a dollar store automotive department, a brand X elcheapo oil .
I like it... Simple label... And with the Pegasus... Can't go wrong with that in my opinion.
Agreed. In a market saturated with metallics and flashy graphics this is a great simple throwback. The language is pushing comparisons to conventional for a reason. I think this might be the gf6/sp "conventional" tier from Mobil. (Or maybe just the super syn replacement.) or maybe this is a groupII+ blend that they are calling synthetic?
Valvoline did something similar when they re-labeled their "daily protection" as a syn-blend. I think we're seeing the last days of "conventional" labeling.
The product data sheet shows a large increase in viscosity between the 0-20/5-20 and 5-30 and the 5-30 appears to be heavier than average for a 5-30 at that. As a marketing guy myself the only product I would put that label on would be a generic! U-G-L-Y, you ain't got no alibi - You ugly! Does make you wonder, as was mentioned above, what their pricing strategy is.