On my wife's TJ, I use ceramic. She'll spend way more then the difference in price in wheel cleaner if I don't. In her usage, I can get over 3 years out of them (50k+). I just changed out her pads due to having one caliper bind during a longer trip to suburban Baltimore. It would hang up when heated ..so when I replaced both calipers ..new pads went in. Otherwise, they would (I estimate) been on there another year or two.
My other Wrangler. My one daughter lunched two sets of pads and scored the rotors under warranty. I told them the toe was off and they finally aligned it. The pads that I paid for (dealer install) have been on there since under 12k. I'm just replacing them now @ 56k+. That's an auto, though, so they'll wear a little faster.
So, in my opinion, just get the upper offering from whomever you frequent. The quality level and prices appear to be stable and comparable everywhere I went. I paid around $65+/- for the ceramics and $40+/- for the pads that I'm putting in my jeep.
I think the difference will be how often you clean the wheels.