The Kia engine builders know what grade(s) are going to provide that MOFT (5/20 in my case) to avoid catastrophic metal to metal contact and which oil is going to be too thick that flow (starvation) and friction (oil drag) becomes a potential issue.
Of course. But this must not be a 5W-20.
WWOs (Wee-Wee Oils) are a result of fuel consumption hysteric, as result of climatic hysteric. You self, will never find those 2 things between 5W-20 and for example to M1 5W-30 (504/507):
1. for you measurable less fuel consumption (equal)
2. one molecule more wear in your UOAs (rather more)
In Kia engines not and in Subaru engines also not.
Without doubt, Kia engine builders know what grades are best. The problem is, they determine it not alone.