Whhhaaaa? Cerebrus owned Chrysler? This explains a lot. I remember when they went through the firearm's industry just WRECKING QA/QC. They became known as a pump-and-dump gutter. Squeeze profits, collapse product, sell company, wash-rinse-repeat.It has absolutely nothing to do with marketing. It’s merely the name of the new collective auto group. Just like how it was Daimler-Chrysler, then Chrysler LLC while under Cerberus, then Chrysler Group LLC, followed by FCA, and now Stellantis. Ram will still be Ram, Dodge as Dodge, Jeep will remain Jeep, etc.
No, but Cerberus did.Whhhaaaa? Cerebrus owned Chrysler?
Yep, they tried selling off bits and pieces of the various brands to whoever would buy them, the Pentastar was almost cancelled for Nissan engines, and after ~2 years they dumped all but Chrysler Capital.Whhhaaaa? Cerebrus owned Chrysler? This explains a lot. I remember when they went through the firearm's industry just WRECKING QA/QC. They became known as a pump-and-dump gutter. Squeeze profits, collapse product, sell company, wash-rinse-repeat.
I’ll just stick to Toyota thanks. I don’t want to get all confused
We have an entire thread in the humor section called “Please Hijack this Thread” with the sole purpose of posting ridiculously irrelevant statements like this.I’ll just stick to Toyota thanks. I don’t want to get all confused
BITOG: everything marketing … marketing badIt has absolutely nothing to do with marketing. It’s merely the name of the new collective auto group. Just like how it was Daimler-Chrysler, then Chrysler LLC while under Cerberus, then Chrysler Group LLC, followed by FCA, and now Stellantis. Ram will still be Ram, Dodge as Dodge, Jeep will remain Jeep, etc.
BITOG: everything marketing … marketing bad
Its only at the Corporate level. The consumer won't notice.
Example: "Yum Brands" owns KFC, Pizza Hut, and Taco Bell, but you never hear of Yum.
They haven’t been under Cerberus since 2009, over a decade ago.What? Naming themselves after a three headed dog that guards the gates of Hell wasn't working?
Besides, Chrysler-Daimler was never named Cerberus. Cerberus is just a name of a private equity firm that (mis)managed it.They haven’t been under Cerberus since 2009, over a decade ago.