When I follow the link it's $50 for four gallons, so that's $12.50/gallon. That's still cheaper than even Supertech from WM.
I would think if BPS is putting their name on it then it must be at least OK.
I looked for the circular online. The oil linked above is a semi-synthetic 2-stroke but the oil pictured in the flyer says "premium blend" and is a 4 stroke oil. It's only available in-store and the sale doesn't start until the 13th.
Circular says BREAK THROUGH VALUE! "High performance outboard oil" Your choice 2- or 4- stroke. In-store only! Intro Special $9.97 per gallon when you buy a case of 4.
Sale is February 13-26.
I was trying to find out who blends the oil, and how does it compare to Pennzoil and Mercury. Is it relabeled SuperTech? Inquiring minds want to know.