Yes I do read & watch tire reviews from the TireRack & Consumer Reports along with others such as "Youtubers" along with friends & family as well as consumer reviews of tires on same/similar vehicles who drive in same/similar climate as we do.
However, this is only a starting place for me as I typically start months before I need tires for a specific vehicle. And nothing is gospel, it's only a guideline.
I have a very strong criteria for me & my family as I know better than anyone else...how we drive, where we drive, our specific vehicles, climate & road conditions. Whether we do more of city, rural or hiwy. No one knows these conditions better than you.
And it isn't only about what we like or want in a tire but what we don't like about certain tires and trying to eliminate those dislikes.
Someone(I don't remember who) once said that e.g., "all season tires" are like a can of mixed nuts. In some brands you may get more peanut and less of the cashews & almonds etc. In other brands, that may change around some.
What is it that you're looking for a tire to do best/better in certain areas for your needs. Such as ride/handling or quiet/comfort or simply performance or foul weather?
I realize that it takes time to nail this down(or dial it in) but to me, it's worth the time. Especially since I review tires(and aftermarket parts) sort of the way I revew cars. Kinda' regularly!
Pick something like, oh IDK, 5 areas(or more) that are most important to you and look for tires & reviews that come closest to checking off the most boxes in your criteria.
Same with headlights, wiper blades, bakes etc...OIL!