Pennzoil Q & A

Pennzoil question and answers.

Find below a comprehensive Q&A about all things Pennzoil


Product Specific / Technical

1. What are the differences between Pennzoil Platinum and Pennzoil Ultra Platinum?

Pennzoil Platinum® Full Synthetic motor oil is a very high performing full synthetic motor oil. However, Pennzoil wanted to test the boundaries of technology even further so we introduced Pennzoil Ultra Platinum™ Full Synthetic motor oil, a product providing best the cleanliness and protection in the Pennzoil line-up of motor oils.


2. What differences in performance characteristics will there be between Pennzoil Ultra and Pennzoil Ultra Platinum?

Pennzoil Ultra Platinum is formulated to contain additional cleansing technology and additional friction modifier to maintain lower friction between moving parts.


3. How will your 0W-30 or 40 compare in cold weather starts and cold weather protection?

Pennzoil Platinum with PurePlus Technology provides excellent performance in low temperatures thanks to the superior low temperature pumpability of PurePlus Base Oils. Pennzoil Platinum with PurePlus Technology SAE 0W-30 and 0W-40 will still pump in temperatures as low as -40°F!


4. Is Ultra Platinum considered to be a direct replacement for Ultra?

Yes, Pennzoil Ultra Platinum™ Full Synthetic motor oil with PurePlus™ Technology will phase out Pennzoil Ultra over time.


5. As a user of Pennzoil Ultra Euro 5W-40, where does that product fit in the new Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology offering?

Pennzoil Ultra Euro 5W-40 is an ACEA A3/B4 type oil and is suitable for vehicles where the motor oil type is required as an SAE 5W-40 grade. The new, comparable product is named Pennzoil Platinum® Euro Full Synthetic motor oil with PurePlus™ Technology 5W-40.


6. Is Pennzoil Ultra Euro 5W-40 being discontinued? Will there be a product called Pennzoil Ultra Platinum 5w40 Euro with PurePlus?

Yes, Pennzoil Ultra Euro 5W-40 will be discontinued. The new product is named Pennzoil Platinum® Euro Full Synthetic motor oil with PurePlus™ Technology 5W-40.


7. When can we expect updated Technical Data Sheets?

The Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology TDS sheets will be available in April 2014.


8. How is the new “with PurePlus” formula different from the older Platinum that is currently on sale?

Pennzoil Platinum® Full Synthetic motor oil with PurePlus™ Technology is a first-of-its kind synthetic motor oil blended with a pure, crystal-clear base oil made from natural gas. PurePlus base oil has fewer of the impurities found in crude oil, the start for many other traditional and synthetic motor oils. The difference is in the base oil, which makes up 75%-90% of a typical motor oil formulation. Pennzoil Platinum Full Synthetic products use 100% PurePlus Base Oils.


9. How much cleaner will this new base oil keep my pistons compared to the old formula? / Will the Ultra version keep my pistons cleaner compared to Pennzoil Platinum?

Pennzoil Platinum® Full Synthetic motor oil with PurePlus™ Technology keeps pistons up to 40% cleaner than the toughest industry standards (Based on ILSAC GF-5, Sequence IIIG piston deposit test using SAE 5W-30; and does not apply to Pennzoil Platinum Euro products), meanwhile Pennzoil Ultra Platinum™ Full Synthetic motor oil with PurePlus™ Technology keeps pistons up to 65% cleaner than the toughest industry standards. (Based on ILSAC GF-5, Sequence IIIG piston deposit test using SAE 5W-30; and Does not apply to Pennzoil Ultra Platinum 0W-40)


10. How will using Pennzoil Platinum and Pennzoil Platinum with PurePlus benefit newer engine designs with direct injection?

Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology provide engines Complete Protection without compromise. Complete Protection is defined as coverage on five key areas consumers deemed as most critical for motor oil performance: 1) engine cleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wear protection, and 5) performance in extreme temperatures. These benefits make Pennzoil Platinum with PurePlus Technology an excellent choice for advanced engines, including direct injection engines.


11. Will the additive package in your respective products be diminished or bolstered with the re-formulation?

The benefits specific to piston cleanliness, fuel economy and wear protection are derived from the synergistic combination of Pennzoil high performance additive chemistry and PurePlus Base Oil. This means that PurePlus™ Technology in effect helps additive technology work better providing consumers a harder working motor oil.


12. What is the difference in the additive package that makes Pennzoil’s new full synthetics better than the competition?

The specific high-performance additive formulation used in the new Pennzoil Platinum® line-up is proprietary and cannot be shared, and we cannot comment on the specific differences versus our competitors.


13. Are there newer organic additives in use that will not show up on a VOA?

Yes, there are many high performance proprietary additives in the Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology formulations that may not necessarily appear on a VOA. We cannot comment on those additives as many are proprietary.


14. Will the additive package of the new motor oils deplete over time?

All additive packages deplete with use. As the additives act to perform their function they will be consumed, for example in neutralizing acids. This depletion is good reason why checking oil level and topping up is a great practice. In recent years, there has been a tremendous amount of work put towards developing additive technology that lasts longer throughout the oil drain, and Pennzoil Platinum® with PurePlus™ Technology products have been designed to stay fresh for longer during the oil drain.


15. Will additive package contents settle in the carrier GTL oil over time, requiring the bottle to be shaken to reblend the contents? By extension, do you recommend giving a bottle a shake to reblend the contents?

Pennzoil products have a shelf life of 4 years, and it is not necessary to shake the motor oil bottle before dispensing. Our formulations are carefully balanced to ensure that additives stay suspended within the motor oil. You can contact the Pennzoil helpline if you wish to identify the born-on-date of your purchase.


16. Will these new oils already exceed the GF-6 standards coming?

Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology meet and exceed key industry standards and OEM specs, including API SN AND ILSAC GF-5 for passenger car engine oils and ACEA European oil sequence for service-fill oils. PurePlus Base Oils have been designed with the future in mind, and they deliver a strong platform to meet the future oil requirements for upcoming GF-6 standards.


17. Is it Pennzoil Platinum for normal 10k miles OCI and Pennzoil Ultra Platinum for extended OCI up to 15k miles?

Pennzoil Platinum® Full Synthetic motor oil with PurePlus™ Technology and Pennzoil Ultra Platinum® Full Synthetic motor oil with PurePlus™ Technology are extremely robust formulations, but lubricant marketers do not set oil drain intervals. Drain interval recommendations belong to the engine manufacturers.


18. Do both Pennzoil Platinum and Pennzoil Ultra Platinum use the regular form of molybdenum or do they use Infinium’s tri-nuclear moly? Does this depend based on weight of oil?

The specific high-performance additive formulation used in the new Pennzoil Platinum® line of products is proprietary and that information cannot be shared.


19. Do any of these oils use the tri-nuc moly?

The specific high-performance additive formulation used in the new Pennzoil Platinum® line of products is proprietary and that information cannot be shared.


20. Would additional moly added to your new oils have any benefits? Can you explain in technical terms why/why not.

Motor oil formulations are a delicate synergistic balance of base oils and additives. When you add in one, you must adjust the amount of another. If an additive was added to specifically increase one area of performance, another area of performance might suffer. The Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology offer Complete Protection. We are confident in the overall balance of our formulation and would not change it to incorporate additional moly.


21. Will we be losing any Moly or Zinc?

The specific high-performance additive formulation used in the new Pennzoil Platinum® line-up is proprietary and that information cannot be shared


22. What is the VI of these new oils?

The VI ranges from 150 to 170 for 0W-20, 5W-20, 5W-30, 10W-30. For wide viscosity grades e.g. 0W-40, 5W-50, the VI is close to 190.


23. What is the VI and viscosity (at 40 and 100 degrees C) is for Pennzoil Ultra Platinum PurePlus 0W-20?

Pennzoil Ultra Platinum™ with PurePlus™ Technology 0W-20 has KV40 46.4cst, KV100 8.8cst and VI 172.


24. Does Pennzoil believe there would be an advantage to using a oil with an EVEN higher VI and hence lower cold viscosity (compared to what Pennzoil Ultra/Pennzoil Platinum and Pennzoil Ultra Platinum/Pennzoil Platinum have) in 0W-20 weight?

New grades are being suggested for some emerging applications. Within the industry SAE grades such as 0W-16 are regularly discussed. These are highly specific grades necessary for highly specific applications. PurePlus Base Oil is a great platform from which we can fully formulate ultra-low viscosity oils like a 0W-16 and meet industry and manufacturer requirements.


25. Have you ever investigated the effects of MoS2 added to your new oils?

No Pennzoil does not add MoS2 (a solid) to our motor oils.


26. Are your new formulations low-SAPS?

Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology have low phosphorus and sulphur levels within the levels specified for API SN. They also meet the low sulphated ash levels required for the various OEM specifications the products meet. In the Pennzoil Euro portfolio we do have products that meet particular low SAPS levels required by some European OEM specifications, please check the Pennzoil website for more details about these products.


27. I am curious about the purity levels, stability and overall viscosity performance of PurePlus base oils. Do you expect that they will perform better than / equal to other Group III/III+ Base Oils available from other suppliers?

PurePlus™ base oils exceed the minimum standards for API Group III base oils. (There is no API Group III+ category.) PurePlus Base Oil enable formulations with lower volatility, better low temperature performance, better oxidation stability, and better piston cleanliness compared to traditional API Group III base oils refined from crude oil.


28. What is the shelf life (in years) of the new Pennzoil motor oils with PurePlus™ Technology?

Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology can have a shelf-life of up to four years if stored properly.


Visc Grades

1. What is the complete list of grades that will be offered in this new Pennzoil?

a. Pennzoil Platinum® Full Synthetic motor oil with PurePlus™ Technology will be available in 0W-20, 5W-20, 5W-30, 5W-50, and 10W-30.
b. Pennzoil Ultra Platinum™ Full Synthetic motor oil with PurePlus™ Technology will be available in 0W-20, 0W-40, 5W-20, 5W-30, and 10W-30.
c. Pennzoil Platinum® Euro Full Synthetic motor oil? with PurePlus™ Technology will be available in 0W-40, 5W-30, and 5W-40.
d. Pennzoil Platinum® Racing with PurePlus™ Technology will be available in 10W-60.


2. Will you offer 0W-30, 15W-50 and 20W-50?

Pennzoil is not offering 0W-30, 15W-50 or 20W-50 at this time.


3. Will the 5W-40 also continue as an Ultra Platinum offering?

Pennzoil Platinum® Euro Full Synthetic motor oil with PurePlus™ Technology will be available in 5W-40.


4. Will both the 0W-40 and 5W-40 be available in several retail outlets instead of only one or two?

Both the 0W-40 and 5W-40 will be available at multiple retailers.


Can you comment on how your approach in formulating your new 5W-30 products makes them superior to your competitor’s 5W-30 offerings, with respect to extreme low temperature performance?

Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology provide excellent performance in low temperatures thanks to the excellent low temperature pumpability of PurePlus Base Oils.


Will there be any availability of xw-50 oils in either line for high performance applications?

Yes, Pennzoil Platinum® Full Synthetic motor oil with PurePlus™ Technology will be available in a 5W-50 viscosity grade.


7. Will Platinum and Ultra Platinum be available in high-performance application grades?

Pennzoil Platinum® Racing Full Synthetic motor oil with PurePlus™ Technology is available as an SAE 10W-60 and is suitable for many high-performance applications. Also, Pennzoil Ultra Platinum™ Full Synthetic motor oil with PurePlus™ Technology 0W-40 is recommended by SRT for their engines and Pennzoil Platinum Euro Full Synthetic motor oil with PurePlus Technology 5W-40 is recommended by Ferrari and Maserati for their engines. Pennzoil Platinum Full Synthetic motor oil with PurePlus Technology 5W-50 will also be suitable for many high performance applications.


8. Is there any plan to market either of these as a high mile OCI oil?

Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology are extremely robust formulations, but lubricant marketers do not set oil drain intervals. Drain interval recommendations belong to the engine manufacturers. A potential advantage of using a high quality synthetic is to take better care of your engine and reduce deposit formation, which may reduce power, performance, and fuel economy, rather than extending the drain interval.


9. Will there be any products suitable for extended drain in excess of manufacturer recommendation once outside of warranty e.g. 15000 mile performance guaranteed like one of your competitors?

Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology are extremely robust formulations, but lubricant marketers do not set oil drain intervals – these recommendations belong to the engine manufacturers. So, if your engine manufacturer recommends 15,000 mile ODI, then we stand behind the 15,000 mile ODI. A potential advantage of using a high quality synthetic is to take better care of your engine and reduce deposit formation, which may reduce power, performance, and fuel economy –rather than extending the drain interval.


Licenses / Approvals

1. Which of these new products will have a Dexos license?

Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology will carry dexos approval for SAE 0W-20, 5W-20, and 5W-30.


2. What OEM certifications will be focused on?

Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology meet and exceed industry standards in addition to many OEM specifications, including BMW, Mercedes, Fiat, Porsche, Renault, VW, Ferrari, Maserati, GM, Nissan, Ford and Chrysler Brands (Chrysler, Dodge, Jeep, and Ram). confirm


3. Will any of these new oils carry VW certification 507 for Common Rail TDI engines?

Our Pennzoil Ultra Platinum™ Full Synthetic motor oil with PurePlus™ Technology L 5W-30 and Pennzoil Ultra Platinum™ Full Synthetic motor oil with PurePlus™ Technology L AV 5W-30 will meet VW507.00 specifications.


GTL / Testing

1. It’s been assumed that we’ve been getting the GTL base stock in the current issue of Ultra, and maybe Platinum. Is that a fact?

We began switching production facilities to use PurePlus™ Technology in our Pennzoil Platinum® motor oils—bulk, packaged and Eco-box—in 2013. Beginning February 1, 2014, Pennzoil Platinum packaging will indicate the use of this technology was 100%, and all production locations have switched.


2. It has been suggested the Pennzoil 5W-40 Ultra Euro has been manufactured with GTL (PurePlus) for some time now…is that true? If so, now long?

We began switching production facilities to use PurePlus™ Technology in our Pennzoil Platinum® motor oils—bulk, packaged and Eco-box—in 2013. Beginning February 1, 2014, Pennzoil Platinum packaging will indicate the use of this technology was 100%, and all production locations have switched.


3. Date-wise, when did SOPUS begin producing Platinum and Ultra using GTL technology?

We began switching production facilities to use PurePlus™ Technology in our Pennzoil Platinum® motor oils—bulk, packaged and Eco-box—in 2013. Beginning February 1, 2014, Pennzoil Platinum packaging will indicate the use of this technology was 100%, and all production locations have switched.

4. How does Pennzoil (or SOPUS overall) classify the GTL base stock? Do they consider it to be Group III+, or Group IV, or some other group altogether?

PurePlus™ Base Oil is classified as an API Group III product. It is important to note there is no such category as an API Group III+ base oil, interested readers can download and check out a copy of API 1509 for the current official base oil definitions. PurePlus Base Oil is classified as API Group III base oil based on its molecular structure, but it exceeds the minimum requirements for API Group III base oil.


5. What characteristics of motor oils are important when considering them for use in modern direct injection turbocharged gasoline engines, and how do the new GTL oils meet them?

To achieve fuel economy requirements and improve vehicle performance vehicle manufacturers have moved toward smaller turbocharged engines with direct injection. These smaller engines are worked harder to achieve these objectives, increasing both the pressure and the temperature in the combustion chambers. These engines provide a demanding environment for the engine oil. Pennzoil Platinum with PurePlus Technology keep critical engine parts clean and protected, and they has high resistance to oil degradation and low volatility which helps them to maintain the protection over the oil drain interval also resulting in less need for oil top-up.


6. How do the GTL base stocks compare with PAO base stocks in the various measures of performance?

While PurePlus™ Base Oil and PAO base oil differ in regard to viscosity, volatility and chemical composition, PurePlus Base Oil and PAO are similar in their ability to enable top-of-the-line engine oils to perform at a very high level. The key difference between Pennzoil Platinum® with PurePlus™ Technology and competitive PAO formulations rests with the additive chemistry that is paired with the PurePlus Base Oils. The synergy of PurePlus Base Oils and our best additive chemistry, in the Pennzoil line up of products, results in a fully synthetic motor


7. Are there different grades of GTL base stocks?

Yes there are different grades of GTL base stocks. GTL base stocks come in 3 grades, denoted 3, 4 and 8. The 3, 4 and 8 base oil grades are produced at the Pearl plant in Qatar.


8. What type(s) of testing have you done with regard specifically to your products’ interaction with and ability to combat intake valve deposit formations in modern Direct Injection technology series of engines? And were improvements noted?

Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology have undergone many stringent lab tests, industry tests, and OEM tests in addition to millions of miles of field trials. The complete protection benefits of the line of Pennzoil Platinum with PurePlus Technology products make them an excellent choice for advanced engines, especially direct injection engines, because the motor oils help prevent deposits and perform extremely well at high temperatures. No other leading motor oil helps keep engines cleaner than Pennzoil Platinum with PurePlus Technology.


9. It is widely known on BITOG that the use of GTL or ‘PurePlus’ base oils can result in lubricant formulations with exceptionally low NOACK volatility. What are the benefits of low NOACK volatility with respect to motor oil?

Lower volatility means less oil consumption inside your engine. Low volatility is also a key factor in enabling an oil to stay fresher for longer throughout the oil drain. Oil loss through volatilization of light ends can cause contaminants, for example from blow-by gases, to concentrate in the oil. These contaminants can accelerate oil ageing and additive depletion. Low volatility helps to maintain viscosity control and is also helpful from protecting the oil from degradation caused by the very high temperatures that can be encountered in turbocharger bearings. Such degradation can cause the build-up of significant deposits in turbochargers.


10. If Pennzoil Platinum pureplus and Pennzoil Ultra pureplus both use GTL, why does Ultra have such lower NOACK values?

Both Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology far exceed the industry requirements for NOACK. In order to address your NOACK values question, we would need more information from your testing. The use of PurePlus™ Base Oil enables Pennzoil Platinum with PurePlus Technology with NOACK volatilties of 10% or lower.


11. The recent voas of Quaker State and Pennzoil conventional 5W-20s show extremely low NOACK. Are these oils getting GTL basestocks as well?

At the moment PurePlus™ Base Oil will primarily be used in our Pennzoil Platinum® line of products. However, in the future other engine oils in our portfolio may contain a percentage of PurePlus Base Oil, if required for a specific formulation. Products in the remainder of the Pennzoil portfolio will broadly continue to use conventional base oils as their primary base oil type.


Location

1. Will you market Pennzoil Ultra Platinum with PurePlus in Canada?

Yes, Pennzoil Platinum® Full Synthetic motor oils with PurePlus™ Technology will be available in Canada.


2. Will many places that phased out shelf space on Ultra over the past few months, will they likely be getting them?

We hope to make our Pennzoil Ultra Platinum™ Full Synthetic motor oil with PurePlus™ Technology available to all the retailers. Please check with your local retailer for availability.


3. Because not all locations are equal when it comes to Walmart, will you have any way of ensuring that all the Walmarts will stock the new Pennzoil?

We will make all grades available to all the retailers including Wal-Mart. Please check with your local stores for availability.


Other Shell Products

1. Have GTL basestocks been blended into SOPUS products across the line?

PurePlus™ base oil will primarily be used in our Pennzoil Platinum® line of products. However, in the future other engine oils in our portfolio may contain a percentage of PurePlus base oil, if required for a specific formulation. Products in the remainder of the Pennzoil portfolio will broadly continue to use conventional base oils as their primary base oil type.


2. Will PurePlus base oils also be used in Pennzoil Gold and Synthetic Blend? If so, at what percentages (regarding ratio of conventional to synthetic)?

Pennzoil Platinum®, Pennzoil Ultra Platinum™ and Pennzoil Platinum Racing Full Synthetic are the only motor oils blended exclusively with PurePlus™ Base Oil at this time. Other products in our PCMO and HDEO portfolios are produced using some PurePlus base oil. In the future, we may elect to blend other premium products exclusively with these base oils, and would announce such changes at the appropriate time.


3. Will the PurePlus versions keep my pistons cleaner compared to PYB?

Yes. No other leading motor oil keeps pistons cleaner than Pennzoil Platinum® with PurePlus™ Technology.


4. Will Quaker State move towards GTL as well?

We are excited about the opportunities that PurePlus™ Technology may provide us in differentiating our technology to motorists in markets across the world. We are investigating all of the opportunities that PurePlus base oils may provide for our leading brands going forward and that includes Quaker State.


5. Will there be a re-formulation of some of your other offerings, such as Quaker State Ultimate Durability to fall in-line with the change in your Pennzoil line of products?

In 2014 there are no planned changes to the Quaker State line-up of products.


6. Any plans to make any changes and or improvements to the Rotella line of oils?

We are excited about the opportunities that PurePlus™ Technology may provide us in differentiating our technology for transport and industrial customers in markets across the world. We are investigating all of the opportunities that PurePlus™ Base Oils may provide for our leading brands including Shell Rotella and Shell Rimula.


7. Is Pennzoil considering releasing a lineup of fully synthetic high mileage oils?

There are currently no plans in place to alter the Pennzoil High Mileage Engine Oil formulation to a full synthetic or syn-blend product.


8. Should users with higher mileage (or just older) vehicles have a shorter OCI the first time using this new oil, due to its better cleaning capabilities (considering possible release of built up sludge that may not have been cleansed with previous oils)?

Typically, this is not necessary. However, this response is based on how clean the engine is. If the engine is dirty, we do recommend shortening the OCI to drain out the build up that was in the engine.


9. Does Pennzoil have any plans to produce a product for flat tappet high valve spring load application? i.e., Muscle Cars / Hot Rods…

There are not currently any plans to make a Pennzoil product for this application. We recommend using Quaker State Defy High Mileage motor oil 10W-40 instead.


10. Have you considered making a high VI oil? If so or not do you think this is an important parameter to design an oil and why?

This is difficult to answer without context. By conventional standards Pennzoil Platinum® and Pennzoil Ultra Platinum™ have a high VI (viscosity index) already.


11. Will Shell Motorcycle oils be converted to a GTL base and will they ever become available in the United States particularly for Ducati?

We are excited about the opportunities that PurePlus™ Base Oil may provide us in differentiating our technology to various markets including motor cycle, transport and industrial customers in markets across the world. We are investigating all of the opportunities that GTL may provide for our leading brands.


12. Will the SOPUS, European and Latin American made Helix oils use PurePlus base oil as well?

a. Twenty or so Helix Ultra formulations contain GTL base oils. That is our core Helix Ultra portfolio. (Some others have been formulated without GTL base oils for specific purposes for dedicated OEM grades).


13. If I’m not mistaken Shell produces branded oils for car manufacturers (i.e. Toyota in Spain?), will these use PurePlus (GTL) as base-stocks as well?

As the number one lubricants supplier for the seventh year in a row, according to Kline, Shell supplies many of the world’s car manufacturers however the nature of these supply relationships is often confidential.


14. How will this affect the future of your dino oils?

a. Pennzoil is only using PurePlus™ Base Oil in our premium, Pennzoil Platinum® line of motor oils. Conventional base oils will remain in other existing formulations that leverage this base.


15. With more and more cars requiring either a syn blend or a full syn, might these two just become the new ‘syn blends’? (Though there would be no more need for the dexos/gold blend…)

Currently, we offer our Pennzoil Gold Synthetic Blend motor oil. However, the new Pennzoil Platinum® with PurePlus™ Technology, and Pennzoil Ultra Platinum™ with PurePlus™ Technology are both full synthetic products.


16. Are there any plans to market diesel motor oils with GTL base stocks?

We are considering options for using PurePlus™ Technology in our premium transport and industrial products.


17. Does the current Shell Rotella T6 contain any GTL?

At the moment, PurePlus™ base oil is not being used in Shell Rotella T6. However, we are considering the use of PurePlus base oil in our Heavy Duty engine oil line.


18. Will your HDEO (fleet/diesel) oils such as T6 be reformulated with GTL?

We are considering options for using PurePlus™ Technology in our premium transport and industrial products.


19. Will T6 0w-40 become widely available in the US market?

Yes, Shell Rotella T6 0W-40 is available in North America. However, you will need to contact your local retailer for availability.


20. Will Rotella T6 be converted to GTL and will it continue to be JASO MA rated?

We are currently considering options for using PurePlus™ Technology in our premium transport and industrial products. Shell Rotella T6 is currently rated at JASO MA2.


Marketing / Pricing

1. How will this affect the pricing structure of all of your products?

PurePlus™ Base Oil is a Group III product and our finished lubricant products using PurePlus base oil will be competitively priced.


2. How does the PurePlus Technology impact production costs?

We cannot comment on specifics related to production, but it is comparable to traditional methods.


3. Is it your goal to provide a superior product at a competitive price?

Our goal is to offer a high quality synthetic motor oil at a competitive price. Pennzoil Platinum® with PurePlus™ Technology uses high quality PurePlu™s Base Oil and high performance additives, offering complete protection for your engine, without compromise.


4. In regards to your marketing strategy, I respect and appreciate your desire to give your consumers many options – however, I fear that the two-tiered approach with Platinum and Ultra Platinum will force mass-market retailers, due to limited shelf space, to choose only Platinum – making your top-tier Ultra Platinum more difficult and expensive to obtain. As a discriminating consumer who wants the ‘best’ for his vehicles, I would like to know; what are you doing to encourage retailers to offer Ultra Platinum?

Pennzoil Ultra Platinum® Full Synthetic motor oil provides the best cleansing and performance in the Pennzoil family of motor oils and allows us to push the boundaries of our technology. Pennzoil Ultra Platinum is distributed to a variety of retailers and installers across the country and if you are having difficulty finding the motor oil in your area, we encourage you to call us at 1-800-BEST-OIL or search a variety of online retailers. Thank you for your feedback!


5. Will Shell be marketing the PurePlus Base Oil to independent blenders? (is it possible we will see this base show up in products blended by other manufacturers)

Shell has exclusive marketing rights to Pearl GTL base oil, and we are primarily focused on using GTL base oils within our finished lubricants business. There are no plans to offer Shell GTL base oils for spot trading.


6. Why do your products typically cost 30% more at auto parts stores than walmart?

a. We do not set the final pricing of our products in the marketplace, we leave that to the retailers and installers to decide.


7. Are the SOPUS products sold at walmart exactly the same as the ones sold at AutoZone, O’Reilly, Advance Auto etc..?

Yes, all Pennzoil products from the same line of Pennzoil motor oils, packaged or bulk, are formulated exactly the same, in the same plants with the same performance benefits regardless of where it is sold.


8. Is the bulk stuff the same high quality stuff available in retail stores as quick oil change shops?

Yes, all packaged or bulk Pennzoil products are formulated exactly the same, in the same plants with the same performance benefits regardless of where it is sold. If you are interested in more information, the National Conference on Weights and Measures (NCWM) and the National Institute of Standards and Technology (NIST) have new guidelines that require oil change locations to provide information consumers need to make informed decisions on motor oil. The new guidelines and API’s recently published standard provide consumers the information they need to know: a bulk motor oil’s brand, viscosity, and performance level.


9. Will there be any promotions/specials/coupons offered during the official launch of the PurePlus products?

Yes, you can save $1.00/gallon on Shell Fuel with a 5 quart retail purchase of Pennzoil Platinum® or Pennzoil Ultra Platinum™ motor oil with the Fuel Rewards Network™ program from March 1, 2014 – June 30, 2014. Or, if prefer to get your oil changed at an outlet, you can save $1.00/gallon off Shell Fuel with the Fuel Rewards Network™ with a Pennzoil Platinum® or Pennzoil Ultra Platinum™ oil change at participating locations from April 1 – June 30, 2014. Visit www.pennzoil.com/fuel rewards to start saving or for complete Fuel Rewards Network™ program details and terms and conditions.


10. Will 5W-50, 15W-50 and 20W-50 be available in Walmart’s competitively priced 5 quart jugs?

At this time, we are planning for Pennzoil conventional 20W-50 to be available in 5 quart jugs. If you have additional inquiries, please contact 1-800-BEST-OIL to check on specific package/viscosity grade availability. Thank you for your question as customer feedback is a key driver in package/viscosity grade configurations.


11. Will Pennzoil Ultra Platinum 0W-20 be available in 5 qt. jugs?

We are not currently producing this product in this viscosity grade in 5 qt. jugs, but please continue to reach out to 1-800-BEST-OIL for any updates.

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