Just my $.02, but I can imagine Joe average showing up at lubeowners shop, lets call it "ABC quick-lube" expecting a cheap oil change. Then, as he is presented with the aforementioned oil filter display, he perceives this as an attempt to just take more of his hard-earned $$$.quote:
Originally posted by Ken2:
Lubeowner, how would your business fare if you sold a good line like WIX, Purolator, or Baldwin, and had a display of various brands of other filters showing the damage? I'd be glad to pay an extra coupl'a bucks at a shop that went to this effort.
Ken
Joe average says to himself "I've been using Fram, etc. for 20 years & I've never had a problem with them; these guys are just trying to rip me off." Joe avg. would not be a repeat customer & would tell his friends not to do business with "ABC quicky-lube".
Now, "ABC quick-lube" did their best to sell Joe average the best oil filter for his car. And Joe average's reaction would be 100% wrong, but I think his would be the reaction of 95% of the general public. After all, how many people REALLY care about the oil filter on their car? Most folks couldn't even find their car's oil filter. Like I said, that's just my $.02.