If this is the 'real deal', and not snake oil, you will see it soon in auto engine oil.
Right now it seems to still be in the 'snake oil fringe' part of the market.
Hasn't 'Bardahl' been a huge proponent of this 'technology' for a long time?
2010 Kia Soul 2U - 2.0L I-4, auto, 87k miles.
QSGB 5W-20, NAPA select filter(?)