red, green, blue molecules? Sort of sounds like blue pills... LOL. I'm not sure if they're for real or if this is strictly marketing.
But judging by what he said, anti-friction additive is probably moly; improving the life - that's done by having higher TBN which can be accomplished in a number of ways really; improving high temperature handling - I guess that's where group IV/V base oils come in.
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'02 530i (GC 0w-30)
'01 Jetta 2.0 (RTS 5w-40)