kestas-
Many moons ago, I was taught by a wise man (master mechanic for an import stealership, still a good friend of mine) that grit-blasting is so "yesteryear" for 2 reasons:
(1) no need to grit-blast platinum tipped plugs for it makes no use if your tip is eroded due to natural causes (yes, rate of platinum plug tip is between copper and iridium, and when they erode, they erode. See Bosch platinum tip plugs for more info after running some 30+kkms) (2)Besides, the biggest concern is that there will be blasting grits stuck inside the bottom of the ceramic nose and they will dislodge after you reinstall that plug into your engine...imagine the "unintentional" introduction of abrasives into your prized engine/cylinder.
As for wire brush, my experience told me that if you brush the center ceramic nose too hard in an attempt to remove those combustion-borne deposits, there will be a slight dark/metallic deposits left behind on the ceramic body which is somewhat conductive (test it! it has a measurement of roughtly 4~15Mohms) which may become a contributor to spark leak (not jumping across the electrode gap but to "leak" away along the ceramic nose down ).
Because of that, I don't go for "reusing" spark plugs... Simply go buy a new set of plugs (for 4 cyl with 4 plugs, it would cost me 20CAD for a set of 4 NGK plats which is more than reasonable, for copper V-tip NGK would still costs me 16CAD for 4) every 40~50kkms interval and simply throw them away when they are not firing optimally...
Afterall: the reduced fuel economy and the negative effects to an engine due to poor combustion ignition condition( spark misses, inconsistent sparking/flame pattern, inconsistent acceleration due to weak spark, quick fouling of plugs, cat, EGR valve, etc.) far outweighs the cost of a much more frequent replacement of sparkplugs on a regular basis, even platinum plugs for example.
With the price of gas these days, the $$ I saved by maintaining ignition systems/fuel systems at it's peak pays back nicely over time--I have an original cat converter that is in excess of 180kkms clocked and other than being a bit lazy, the cat still works like new and passes emissions control like a charm.
This one of the cheapest insurance I can buy for over the long run!