did you see that on bizarro, I mean iboats, dot com?
simplest thing I can think of is merc sells their brand of oil. They want you to buy it so they can make money. I'm sure there's some effort gone into it to make it a good oil.
Of course they will tell you to use it because it's better, than say "automotive" oil. And why not better than synthetic oil. I'm sure they would say it's marine-grade and uscg approved, probably even meets abyc standards. And to clinch the sale tell you if you want your warranty honored that you must use OUR oil.
Simplest and cheapest thing to do is not tell the service market anything technical about oil, only to use merc 25w-40 and no other oil including synthetic.
I heard merc is coming out with either a synthetic-blend, or synthetic, 4-stroke oil. What does that tell you?
The word "synthetic" has no real meaning anymore in regards to oil. Conventional oil can be labelled synthetic, there are no rules as to how much % synthetic there must be for oil to be labelled as synthetic. Group III oil which is just highly refined petroleum oil, is labelled as pure-synthetic.
I don't know for sure how far into the engine merc goes. But doesn't GM design and build the engine, Merc just slaps on carbs, fuel pumps, andd bastardized ignition systems?