I do not know why Rotella T 15/40 is so popular.
In blends and petroleum oils; 76 lubricants Royal Triton QLT, Lubriplate Super GPO, Petro-can Duron, Texaco Ursa Premium Tdx, Amsoil, Chevron RPM heavy duty and delo 400, Pennzoil Long Life, Mobil Delvac 1300 Super, Exxon xd-3 Elite, Citgo Citgard 600, Phillips 66 Super hd 3000, and the list goes on. The above oils (15/40) all have specs that exceed those of Rotella t 15/40.
Shell Rotella T 15/40
vi ---------- 139
PP ---------- -15
FP ---------- 415
HT/H/s ------ 3.70
Noack ------- 13.00
TBN --------- 11.6
Phos -------- ?
Zinc -------- ?
CCS --------- 7000@ -20
Ash --------- 1.47
Chevron RPM heavy duty 15/40
vi ---------- 140
PP ---------- -38
FP ---------- 460
ht/hs ------- 3.70
Noack ------- 13.00
TBN --------- 10.5
Phos -------- 1270
Zinc -------- 1370
CCS --------- 6400@ -20
Ash --------- 1.37
Shell does not supply zinc, and phos numbers so we can assume they are of minimal standards. The poor Flashpoint, Pour point, and high ash hurt this oil for motorcycle use. The Chevron stuff has great FP, PP, and lower ash.
The above is just an example. I picked Chevron because it is very common, not because I endorse it. There are several oils better than the Chevron including blends, petroleums, and all of the synthetics.
Shell and Chevron do have Allison C4 ratings which is important considering wet clutch motorbikes. I'm not sure of the following oils or the ones I first listed and I'm too tired to look.
The better synthetic oil is Redline 40 wt race.
The better blend is 76 Lubricants Royal Triton.
The better petroleum is Precision 102 P.
You can download my source from my signature.