Interesting think piece from PC Magazine about a Windows/Mac marriage.
Quote from the article
Epstein made four observations. The first was that the Apple Switch ad campaign was over, and nobody switched. The second was that the iPod lost its FireWire connector because the PC world was the new target audience. Also, although the iPod was designed to get people to move to the Mac, this didn't happen. And, of course, that Apple had switched to the Intel microprocessor.
Apple has always said it was a hardware company, not a software company. Now with the cash cow iPod line, it can afford to drop expensive OS development and just make jazzy, high-margin Windows computers to finally get beyond that five-percent market share and compete directly with Dell, HP, and the stodgy Chinese makers.
The only fly in the ointment will be the strategic difficulty of breaking the news to the fanatical users. Most were not initially pleased by the switch to Intel's architecture, and this will make them crazy.
End Quote
PC Magazine Article
Quote from the article
Epstein made four observations. The first was that the Apple Switch ad campaign was over, and nobody switched. The second was that the iPod lost its FireWire connector because the PC world was the new target audience. Also, although the iPod was designed to get people to move to the Mac, this didn't happen. And, of course, that Apple had switched to the Intel microprocessor.
Apple has always said it was a hardware company, not a software company. Now with the cash cow iPod line, it can afford to drop expensive OS development and just make jazzy, high-margin Windows computers to finally get beyond that five-percent market share and compete directly with Dell, HP, and the stodgy Chinese makers.
The only fly in the ointment will be the strategic difficulty of breaking the news to the fanatical users. Most were not initially pleased by the switch to Intel's architecture, and this will make them crazy.
End Quote
PC Magazine Article