Originally Posted By: jongies3
I don't think it's being discontinued. But SOPUS has done a poor job marketing it. To the average joe, there's not much difference between it and Platinum and most people are going to go for the Platinum because it's cheaper.
Well people purchasing the cheaper product, are just showing their ignorance.
All the marketing in the world, is not going to convince the average joe, to dig deeper to compare the additive package in the current motor oils.
The average joe will be missing out on a great oil, only due to their own willful ignorance.
You're only going to find Amsoil SS and Redline oils, above the platinum ultra.
Some people don't care about the best oil going into their motor. Some do and will appreciate Ultra, due only to examining further what's in its cocktail.
Pennzoil's ULTRA is a great oil and is readily available at many walmarts.
I don't think it's being discontinued. But SOPUS has done a poor job marketing it. To the average joe, there's not much difference between it and Platinum and most people are going to go for the Platinum because it's cheaper.
Well people purchasing the cheaper product, are just showing their ignorance.
All the marketing in the world, is not going to convince the average joe, to dig deeper to compare the additive package in the current motor oils.
The average joe will be missing out on a great oil, only due to their own willful ignorance.
You're only going to find Amsoil SS and Redline oils, above the platinum ultra.
Some people don't care about the best oil going into their motor. Some do and will appreciate Ultra, due only to examining further what's in its cocktail.
Pennzoil's ULTRA is a great oil and is readily available at many walmarts.